Why Twitter's T.co Is a Game Changer
macslocum writes "If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues of off-site engagement."
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This is probably a good time to mention the Linuxy, freeish, openish alternative to Twitter:
http://identi.ca/
And if you don't like Identi.ca, create your own microblogging system with StatusNet:
http://status.net/
I'm not a lawyer, but I play one on the Internet. Blog
Not only that, any links via URL shorteners are rendered useless if the service goes down.
Check out the Browser Extensions section of http://bit.ly/pages/tools for an addon that will show you the unobfuscated links. As an example, here's a bit.ly link for my site: http://bit.ly/bHnUhd
I would expect similar tools to pop up for any URL shortening service that becomes decently popular.