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Google Sues Dodgy Advertisers

angry tapir writes "Google is at its wit's end dealing with illegal sellers of prescription drugs that market medicines on its ad network, so it has decided to take some of these allegedly rogue advertisers to court. Rogue prescription drug sellers have increased in number and become more sophisticated in their dealings, and 'a small percentage' of them have been able to dodge Google's efforts to block them from running ads on its network, according to the company."

20 of 71 comments (clear)

  1. Wait... by Charliemopps · · Score: 2, Interesting

    How do I order?

  2. Start Naming Names Why Not? by eldavojohn · · Score: 4, Insightful

    How do I order?

    Talk to Dr. William E. Morrow of Layton, Utah who signed for thousands of prescriptions that two of Kyle Rootsaert's pharmacies filled. From that article:

    CNN's Special Investigations Unit first examined Rootsaert and Roots Pharmacy, the company he owns in American Fork, in 2008. CNN Correspondent Drew Griffin ordered the antidepressant Prozac over the internet without a doctor's prescription, and the pills were delivered by overnight express the following day.

    The White House Office of National Drug Control Policy and FBI are very very interested in all of this and as the article notes, Google is quick to show they're on the government's side regarding these pharmacies. Google faces very low risk (alleging breach of AdWords contracts allowing others to back out of contracts) while reducing its liability exposure by way of this lawsuit if any of the 49 "John Doe" owned sites face criminal investigation.

    --
    My work here is dung.
  3. Re:Are they giving up the money they make? by Anonymous Coward · · Score: 3, Insightful

    Yeah.. they should give back the money to the people they're suing.

    Because with any other service providers, of any type, they give back money when the customer violates the terms of service. Oh wait.. they don't. They give you the boot, maybe take you to court, and keep the money.

    Maybe you didn't think anything but "ZOMG GOOGLE! MUST BASH THEM!" If only we could put down the rabid trolls...

  4. google ads by jumpinp · · Score: 2, Insightful

    Google's ads have been pointless for a long time. I don't understand how they make as much revenue as they do with ads that no one, or at least not anyone I know clicking on them. The ads are mostly spam and scams. Their text format is bad too. I rarely click on ads but those that I do are usualy non flash banners, or I'll unknowingly read a paid for review. A few key word lines of text doesn't have the click me afpeal that oither ad options do. It is about time they cleaned up their advertisers and made them more relevent.

    1. Re:google ads by MisterZimbu · · Score: 2, Interesting

      My boss will regularly click the "Sponsored Link" in his google search result thinking that it's a legitimate search result.

      It's not out of the question that people click that Sponsored Link thinking it's a real result, finds that it is the solution to whatever problem they were having (albeit not the best or most cost-effective solution), and make the purchase.

    2. Re:google ads by monkeyhybrid · · Score: 5, Informative

      Just because you and me, and I suspect most Slashdot readers, don't click on ads doesn't mean nobody does. The simple fact is that millions of people do click on ads and Google make an enormous amount of money from it.

      On TV I see adverts for all sorts of thing which are never going to be of any interest to me, my friends, or family, but there are several million other people who will lap it up.

      On another note, I'm actually finding some adverts I see on my Android phone to be much more relevant to me due to the location awareness that comes with a mobile device. Yes, I know Google gathers even more data about me when it also knows where I am, etc, but hey, I just saw my local pizza restaurant has 2 for 1 today. Now, that is useful. ;)

    3. Re:google ads by Anonymous Coward · · Score: 3, Insightful

      Rule of Slashdot #0: You and people like you are not representative of the larger population.

    4. Re:google ads by Bengie · · Score: 2, Interesting

      Do you have Google's tracking disabled some how?

      I get very good targeted adds from NewEgg, Amazon, Stables, and other well known places via Google. And usually the the adds are targeted to what I'm searching and does a pretty good job at it.

      Spam and scams? I didn't know Newegg was in the business of scamming.

      Their text format is bad? The ads I see are extremely easy to read, stands out just enough to notice but not enough to annoy and a quick glance is all I need to see what the ads is for.

      You rarely click on ads but the ones you do are non-flash banners? I haven't seen a Google flash banner in forever.

      I can't understand how Google ads are sending you crap unless they're unable to correctly track you. I let Google track me and I don't get crap ads. Most ads are actually stuff that I want and limited deals that I didn't not now about something that I did want.

    5. Re:google ads by JohnFluxx · · Score: 2, Interesting

      I do occasionally see ads I'm interested in, but sometimes they get a bit creepy.

      For example, I'm looking for a house near where I live. I used a particular website to look for properties. The next day I go to youtube to listen to some music, and on the right it's got a flash ad from the property website, showing houses for sale exactly where I was looking and in the price range. I was actually interested in a few of the properties that it showed and click on a few. But the whole thing was a bit unnerving!

  5. Wrong way to do it? by Mathinker · · Score: 3, Interesting

    From reading the article, it seems that they are suing for breach of the AdWords contract. This seems unlikely to me to shut down the illegal pharmacies, unless Google is paying investigators to actually do business with the pharmacies and track them down "in real life" --- in which case, why not just give the evidence they obtain to the applicable LEOs?

    I suppose one doesn't prevent the other, but the article doesn't at all address this possibility, in fact, it spins the story like Google might be doing this for CYA in case law enforcement catches these guys all by themselves.

    1. Re:Wrong way to do it? by koterica · · Score: 3, Interesting

      Does Google care about illegal pharmacies? It looks to me like they just don't want to be in the rather embarrassing position of advertising them.
      However, it is pretty amazing that the response is a lawsuit. I would think that Google, of all people, would be able to filter them out.

  6. Re:Are they giving up the money they make? by Ultra64 · · Score: 2, Funny

    So they should give up the money..but not to any one in particular.

    Are you retarded?

  7. Editors ... by Mr_Silver · · Score: 5, Informative

    ... please do some editing! There is no need to link to another website when you can go directly to the source!

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    Avantslash - View Slashdot cleanly on your mobile phone.
  8. Re:Nice! by Anonymous Coward · · Score: 2, Funny

    Well to be fair, if I had a costumer I would probably sue him too. Having a costumer probably explains why I am always dressed in a clown suit or the like.

  9. Re:Are they giving up the money they make? by xouumalperxe · · Score: 2, Informative

    We're not talking about "giving the money back", as in returning it. The OP suggested google was "giving [the money] up", as in no longer accepting it. In stopping this sort of advertiser from posting ads, Google is denying itself a source of revenue.

  10. Friend of mine buys this way. by Maxo-Texas · · Score: 2, Interesting

    The price is 1/10th retail.

    The drugs are effective and actually appear to be the real thing in real packaging.

    So how can these guys sell this way at such low prices when my pills legitimately through mail order discount places run $2 to $3 each?

    Have to be gross amounts of profit somewhere in the chain.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    1. Re:Friend of mine buys this way. by swb · · Score: 2, Informative

      Stolen product is one thing that comes to mind. There's got to be a half-dozen ways to crack into the distribution networks of pharmaceuticals, either through armed robbery, burglary, hijacking, extortion or other methods. Pills aren't teleported to the thousands of pharmacies in the US and not everyone involved in that supply chain is honest or beyond influence.

      It wouldn't also surprise me if more organized efforts hadn't been made to "get into" the wholesaling business whereby you'd have legal access to manufacturers or first-tier distributors, with a portion of the product diverted.

      The other option is re-importation from places like Mexico -- my Dad buys medicine down there, and a lot of it requires no prescription and from what I've seen, appears to be no different than the drugs sold here in terms of packaging, etc, and Dad says most of it is dramatically less expensive.

      But even though some of it may look legitimate, counterfeiting is getting much better. "Good" counterfeits may be the real drug, but packaged to appear to be from a major pharmaceutical supplier -- and may actually BE from there, as "after hours" runs or production overruns/seconds, etc. "Bad" counterfeits may be good packaging but bad product, anything from just expired ingredients, to tainted ingredients, to cheap ingredients that produce similar secondary effects as the real drug, to inert ingredients that do nothing (I wonder how many men get better erections on the placebo principal alone!).

  11. Re:Are they giving up the money they make? by m.ducharme · · Score: 2, Informative

    I would bet that if your car insurance was terminated because you torched your car to collect on your policy, the insurance company wouldn't have to refund you any part of your paid premiums.

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    Rule of Slashdot #0: You and people like you are not representative of the larger population. - A.C.
  12. Re:Are they giving up the money they make? by shentino · · Score: 2, Informative

    In that case any refunds would get absorbed in fines.

  13. I volunteer at a public library. by OnePumpChump · · Score: 3, Informative

    I get people coming to the reference desk asking for information about various treatments for ailments. Sometimes actual science-based medicine, sometimes plausible alternative medicine, and sometimes outright quackery, and sometimes all three at once.

    I usually turn the monitor around so that they can see what I am doing. (Sometimes I think this may be a mistake, because they don't understand what I am doing.) If I'm doing a series of Google searches, trying to narrow things down to what we're looking for, they'll stop me and point to the ads. Usually (almost invariably) selling some transparently bogus alternative treatment. (Remember, they're coming to me asking me to help them find out what's what, not necessarily looking for someplace to buy their radiation crystal magnets.) They'll say "OH, OH, THAT'S IT!" when they see a keyword or two in the ad that relates to what they're looking for.

    There are a LOT of people who receive information completely uncritically. They can't tell an ad trying to sell them something from an informational article. They can't tell the difference between an emotional appeal or an argument based essentially on sympathetic magic from actual science. THESE ARE THE PEOPLE WHO CLICK THOSE ADS. They'll reject things if they've been inoculated against it, but only because they've been told that they should, and had that admonition connected to some deeply held belief. They won't do so because they have legitimately considered whether it could be true or false.

    That is why advertisers, particularly on Google with its text ads, have the potential to do a lot of harm.