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Countering a DMCA Takedown In the Magnet Wars
An anonymous reader writes "Zen Magnets, a maker of neodymium magnet toys, has been under assault by the much larger and better distributed Buckyballs, maker of a nearly identical toy. After Zen Magnets listed a couple of eBay auctions with a set of Buckyballs and a set of their own, asking customers to decide which was of higher quality, Buckyballs replied with a legal threat. Zen Magnets countered with an open video response, in which they presented the voicemail from Buckyballs and demonstrated their claims of quality through repeatable, factual tests, providing quantitative data to back up their assertions. Soon after, Buckyballs CEO Jake Bronstein got the video taken down from YouTube via a DMCA takedown, despite the fact that the only elements not made by Zen Magnets are the voicemail he left and some images of himself, which are low-resolution and publicly available online. Zen Magnets has decided to file a counter-takedown notice — not effective yet apparently, since the video is still marked as taken down." Slashdot's sister company ThinkGeek sells Buckyballs. No, we don't get kickbacks, but we totally should.
Update: 09/23 13:23 GMT by KD : Reader Coopjust (872796) points out one place where the disputed video has been mirrored.
Update: 09/23 13:23 GMT by KD : Reader Coopjust (872796) points out one place where the disputed video has been mirrored.
One of the specifically noted exception to American Trademark Fair Use is that you can use a competitor's name in an advertisement as a way of comparing your product with theirs. Since the whole point of trademarks is to inform customers about the source and quality of a product, the whole trademark infrastructure is geared toward benefiting the customer. So we want want companies to say "My brand X is better than brand Y!". Buckyballs, if Zen Magnets don't back down and this goes to court, have no case.
My postings are informational and does not constitute legal advice. Act on it at your risk.
Here's a mirror of the video.
Zen's delay is most likely due to the fact that they're consulting a lawyer to make sure things are done by the book and they're legally in the clear (and don't damage any possibility of suing Buckyballs for committing perjury on the DMCA notice).
This is what they've last said on the matter on reddit:
(f) Misrepresentations.— Any person who knowingly materially misrepresents under this section—
(1) that material or activity is infringing, or
(2) that material or activity was removed or disabled by mistake or misidentification,
shall be liable for any damages, including costs and attorneys’ fees, incurred by the alleged infringer, by any copyright owner or copyright owner’s authorized licensee, or by a service provider, who is injured by such misrepresentation, as the result of the service provider relying upon such misrepresentation in removing or disabling access to the material or activity claimed to be infringing, or in replacing the removed material or ceasing to disable access to it.
All rare earth magnets are that way. They are especially concerned about them being swallowed separately or coming apart.... The problem being if they are in different stages of your intestines, they will attract each other and either stay right where they are, blocking flow of blood or other stuff, or maybe even wear right through the walls and make holes. Pretty nasty situation either way.
I had a sucky sig.
Does the DMCA offer any immunity to civil lawsuits for damages resulting from a [false/abusive] DMCA takedown notice?
Per Title 17, United States Code, section 512, the service provider (e.g. YouTube) is immune to liability for the required two-week downtime after receipt of the counter-notification (512(g)(1)). But the complaining copyright owner is not immune (Lenz v. Universal).
It's been mirrored by other people on Youtube.
"The Wal-Mart Effect" is the name for what you describe. See here and here for a wonderfully informative story on how it works.
Please feel free to post if you've found a source for reliable (as in 20 year life span) major appliances.
How's "Miele" for a start?
Most anything they sell will give you a good 20 years of service, and if not, the construction and quality of materials is such that a rebuild (motor, etc.) is worth the money and trouble. I've heard Steve Jobs opted for Miele washing machines and dryers. Could have been an aesthetic choice, but folks buying a BMW or a Porsche may be doing the same.
If a stove is what you want, then try something from a manufacturer like Wolf. There's no reason a good quality stove shouldn't last you 50 years or more.
All in all, it depends on how much money you want to spend. And how willing you are to shop somewhere other than the local mall. We live in a Walmart world where convenience and price reign supreme for most people, so any meaningful discussion of quality is typically among the "select few". Put another way, I have to make a special trip to buy my vacuum cleaner bags. ;-)
Hey Buckyballs...ever hear about the Streisand effect? Someone here in the office has a set of buckyballs and I thought they were pretty cool. I was thinking about picking up a set sometime. I've never heard of Zen Magnets before today. Now that I watched the video you had taken down, I'm thinking maybe Zen Magnets would be the better purchase. Thanks for helping me open my eyes to your competition.
Definitely a bad PR move.
The voicemail was left on the mailbox of a recipient. A voicemail is a knowingly made recording, and one that has no reasonable expectation of privacy.
I'm no lawyer, but if a voicemail sender retains copyright on their message, I have no idea how a site like Audioo (which shares embarrassing voicemails with the world) hasn't been sued into oblivion yet.
As far as the images of Jake (Buckyballs CEO) used in the presentation go (which are images from Google Images, all freely available, used as a representation of a subject matter at a low resolution), I am extremely doubtful. I'm not a lawyer, and it's why Zen is consulting one.
There was no other property belonging to Buckyballs. The trademark was identified as that of a competitor, so there's no basis for a trademark infringement claim. The rest of the video was recorded entirely by Zen Magnets.