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E-Books Are Only 6% of Printed Book Sales
An anonymous reader writes "MIT's technology blog argues that e-book sales represent 'only six pecent of the total market for new books.' It cites a business analysis which calculates that by mid-July, Amazon had sold 15.6 million hardcover books versus 22 million e-books, but with sales of about 48 million more paperback books. Amazon recently announced they sell 180 e-books for every 100 hardcover books, but when paperbacks are counted, e-books represent just 29.3% of all Amazon's book sales. And while Amazon holds about 19% of the book market, they currently represent 90% of all e-book sales — suggesting that e-books represent a tiny fraction of all print books sold. 'Many tech pundit wants books to die,' argues MIT's Christopher Mims, citing the head of Microsoft's ClearType team, who says 'I'd be glad to ditch thousands of paper- and hard-backed books from my bookshelves. I'd rather have them all on an iPad.' But while Nicholas Negroponte predicts the death of the book within five years, Mims argues that 'it's just as likely that as the ranks of the early adopters get saturated, adoption of e-books will slow.'"
E-Books still aren't there yet. When an E-Book as as convenient, as cheap, and as trouble free as real books, then we'll see e-books take off. But I think they've still got a way to go. Prices need to come down, the devices themselves need to get better (more durable, longer battery life, cheaper) and the software inside them needs to get much better.
Speaking only from owning a Kindle, the limitations on display imposed by are sometimes infuriating: Limited type choices, no ragged right, an orgamizational system which doesn't scale past 100mb of material, let alone the two gigs that comes onboard, (Why people moan that the kindle is not expandable I'll never understand. Aside from a wikipedia dump, who needs two gigs of text on the go!). PDF Support needs vast improvements (why, god why do you let me zoom, but only to the scales you chose for me... which are always way too wide or ten letters too narrow on academic papers?)
Annotations for academic work are important, and on the impotent keyboard they give you on the kindle, good luck. HIghlighting is slightly better, but still painful.
Having ranted though, I have to say, I still love my kindle, if for no other reason than receiving my news paper every morning electronically, combined with Instapaper for long articles.
The devices have amazing possibility, but until they improve, they won't kill the book.
The very reason ebook prices are so high is because publishers won't let Amazon drop them further, as that would cannibalise their book sales in which they get much larger margins.
This NYTimes article broke down prices of ebooks -- showing that a $10 ebook nets them about as much profit as a $26 hardcover. It goes on to suggest that they're keeping prices high to slow down adoption -- their whole infrastructure is built around dead-tree books right now, and they fear they won't be able to adapt fast enough to scale down their own DTB-related costs. I suspect though, that when they do figure out how to scale down, they'll be just as happy keeping the prices high.
I'm a happy owner of a Nook. The only faults ebooks have right now is that even basic typesetting is almost entirely non-existent on them. Things that could be done automatically by the ereader -- things you don't realize you want until you don't have them, like paragraph-optimized justification, automatic hyphenation, preventing lone paragraph lines on page boundaries, hanging punctuation, and ligatures -- aren't there. Ebooks are displayed either with left-aligned text or with an obnoxiously-spacious justification.
I work for a medium sized book publisher and like many others we are scrambling to put e-books out. Six percent sounds about right, last year it was 4 and the year before that it was zero. From a publisher's perspective, we're still waiting to see how it all pans out. The suspicion is that this growth rate won't maintain itself and that there's a plateau somewhere. Where that is, no one knows, but no one that I know of in the industry is predicting any sort of e-book takeover in the next decade or two. So yes there's huge growth but no one's getting rid of their printers just yet. Publishers love e-books: no shipping, no warehousing, and most importantly no returns. Most books are sold to retail outlets on the basis that they can return them for a full refund if they don't sell. Since getting shelf space can boost sales you often see titles with an over 50% return rate. Also, for very little money you can take titles that are out of print or didn't sell well and put them out there. Titles once thought dead can now eek out a few extra sales.