Apple, Startup Go To Trial Over 'Pod' Trademark
suraj.sun writes with this excerpt from Ars Technica: "Apple is scheduled to go to trial with a startup to fight over a three-letter word: Pod. The trademark battle centers on independent entrepreneur Daniel Kokin, founder of startup Sector Labs, and his video projector in development called Video Pod. Apple had previously filed oppositions against Kokin's usage of 'Pod,' alleging that it would cause customers to confuse it with Apple's iPod products. ... Names that have come under fire include MyPodder, TightPod, PodShow, and even Podium. Sector Labs is the only company to go to trial with Apple over using the 'Pod' branding. Ana Christian, Kokin's lawyer, says the fight is about more than allowing small businesses to use 'Pod' in their product names. She noted a trend in the tech industry, in which large corporations have been attempting to assume ownership of ordinary words."
I say this with all due respect:
Fuck Steve Jobs.
Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
As PART of their trademark. That's the part that's problematic right there. If they had tried to trademark pod, they would have lost(or at least, the other companies wouldn't have tried). Having a trademark apply to partial words is what makes it gaming the system.
This is why there can be a Firebird database, and also a Firebird automobile. Same name, but nobody is going to confuse one for the other. Nobody is going to say "Man, I thought I was going to get a car but it turns out I have a database server instead."
While both products in this case are technology, that seems to be where the similarities end. The iPod is, of course, an MP3 player. The Video Pod looks like it is going to be a digital cinema projector. Not really that similar. Also, Apple's branding has been around the "i" thing. Their iPod is their only "Pod" thing so saying someone is trying to create confusion by calling a projector a "Video Pod" is a real stretch.
While anything can happen in court, I can't see Apple winning this if it is properly litigated. A trademark doesn't mean you own any and everything relating to the mark. It means companies can't try and use a mark or one like it to confuse people. this does not at all seem confusing.