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Media Loves Apple and Its Army of Fans

Posted by CmdrTaco on from the we-loves-us-an-ipod dept.

cgriffin21 writes "Apple is getting more media attention right now than any other technology company, including Google. Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball. That's the upshot of a study released Monday (PDF) by the Pew Research Center's Project for Excellence in Journalism, which found that Apple was the focus of 15.1 percent of media coverage between June 1, 2009 to June 30, 2010. Google received 11.4 percent of media coverage during the period, while Microsoft garnered just 3 percent."

2 of 356 comments (clear)

  1. Re:MS is hurting by Pieroxy · · Score: 5, Insightful

    In my view, Apple is the only company focusing on the user experience (and the only company focusing on the user) as opposed to feature lists products that will be close to become unusable. As a result, they release more expensive products, sell more of those than the competition, and then get a bigger revenue. This revenue is invested in R&D. In Apple's terminology, R&D means exploring existing technologies and finding how they can be integrated into end user products.

    The users we speak of here are not slashdot readers, they are the general public.

    As a result of all that, they get good press. And it seems well deserved.

    This is my view on Apple, so you may express your view but you may not say I'm wrong because I don't claim to express a fact.

    --
    Write boring code, not shiny code!
  2. Re:MS is hurting by jedidiah · · Score: 5, Insightful

    > In my view, Apple is the only company focusing on the user experience
    > (and the only company focusing on the user) as opposed to feature lists
    > products that will be close to become unusable.

    Yes. Because no one ever uses "features".

    The notion that Apple "focuses on the user experience" quickly seems absurd
    as soon as you try to do anything that Apple didn't account for or is actually
    trying to prevent.

    "plays my movies"
    "reads my files"
    "installs some random app"
    "reads some website"

    If another device gains traction, it will be due to the fact that it is good
    at doing the things that Apple refuses to do. Being able to ignore Steve's
    vision is a great feature for a lot of people.

    Apple may have cared for the end user once but now they've jumped the shark.

    --
    A Pirate and a Puritan look the same on a balance sheet.