Android Software Piracy Rampant

bednarz writes "Pirating Android apps is a longstanding problem. But it seems to be getting worse, even as Google begins to respond much more aggressively. The dilemma: protecting developers' investments, and revenue stream, while keeping an open platform. Some have argued that piracy is rampant in those countries where the online Android Market is not yet available. But a recent KeyesLabs research project suggests that may not be true: 'Over the course of 90 days, the [KeyesLabs] app was installed a total of 8,659 times. Of those installations only 2,831 were legitimate purchases, representing an overall piracy rate of over 67%.... The largest contributor to piracy, by far, is the United States providing 4,054 or about 70% of all pirated installations...'"

Comments

Re:Numbers need a reference scale

[CastrTroy]

I remember reading a blog post by 2D Boy, makers of World of Goo, that stated that they calculated a piracy rate of 90%. That's on an independent game, that only cost $15. It's a great game, and well worth the money. There's also absolutely no DRM on the game so there's no reason to assume that people are "pirating" because they need to get around copy protection for a game they already bought. They added corrections to the blog post, later, correcting the number to around 82%. So 67% doesn't seem all that bad in comparison.

Re:Numbers need a reference scale

[varmittang]

They probably have some part of their game that connects to a server to post scores, or some code that phones home. But most likely its a score posting and during that connection they get a unique ID for that phone so you can over write your best score. But if 8,659 people send in scores, but only 2,831 purchases were made, they can determine that most likely there is a 67% piracy rate for their application. So, its a guess, but a very educated guess, and could actually be said to be the lowest their app is being pirated, in that it could be higher amount of people having it installed but are not phoning home.