Google URL Shortener Opened To the Public
Anonymusing writes "Just what the world needs, another URL shortener, right? Google seems to think so, and it's making its own widely available to anyone — complete with tracking and statistics — for free. As noted on its blog: 'There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you're protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.' Is bit.ly shaking in its boots?"
You have a point... as the goo.gl site says "All goo.gl URLs and click analytics are public and can be shared by anyone."
Then again, it's the first URL shortening site that has a too-big-to-fail company behind it so we don't have to worry about a tr.im-like shutdown threat.
Like Wave, right?