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Senate Votes To Turn Down Volume On TV Commercials
Hugh Pickens writes "Ever since television caught on in the 1950s, the FCC has been getting complaints about blaring commercials but concluded in 1984 there was no fair way to write regulations controlling the 'apparent loudness' of commercials. Now the AP reports that the Senate has unanimously passed a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt using industry guidelines on how to process, measure and transmit audio in a uniform way. Senator Charles Schumer (D-NY), a co-sponsor, says it's time to stop the use of loud commercials to startle viewers into paying attention. 'TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial.' The House has already passed similar legislation, so before the new measure becomes law, minor differences between the two versions have to be worked out when Congress returns to Washington after the November 2 election."
I have an old Magnavox TV with smart sound. Loud commercials are not a problem for me.
Why, without your clothes, you're naked, Miss Dudley!
The point is that now it will be the same volume measured by *average level*. So one big explosion in CSI doesn't give the advertisers card blanche to blast their ads at you.
Duh. The commercials must obviously be operating at near to peak levels with little dynamic range, whereas the TV shows are save a little range for swelling dramatic music, explosions etc.
I have the same problem with BBC Radio 1, the presenters are far too loud in comparison with the music. If I ever listen to the radio these days I tend to be fiddle with the volume a lot.
which is totally what she said
Surprise surprise, things that don't really matter are easier to come to agreement on than things that are considered important and on which very different opinions are held.
Amazing!