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Game Prices — a Historical Perspective

The Opposable Thumbs blog scrutinizes the common wisdom that video games are too expensive, or that they're more expensive than they were in the past. They found that while in some cases the sticker price has increased, it generally hasn't outpaced inflation, making 2010 a cheaper time to be a gamer than the '80s and '90s. Quoting: "... we tracked down a press release putting the suggested retail price of both Mario 64 and Pilotwings 64 at $69.99. [Hal Halpin, president of the Entertainment Consumer's Association] says that the N64 launch game pricing only tells you part of the story. 'Yes, some N64 games retailed for as high as $80, but it was also the high end of a 60 to 80 dollar range,' he told Ars. 'Retailers had more flexibility with pricing back then — though they've consistently maintained that the Suggested Retail Price was/is just a guide. Adjusted for inflation, we're generally paying less now than we have historically. But to be fair, DLC isn't factored in.' He also points out all the different ways that we can now access games: you can buy a game used, rent a game, or play certain online games for free. There are multiple ways to sell your old console games, and the competition in the market causes prices to fall quickly."

15 of 225 comments (clear)

  1. More missing. by santax · · Score: 3, Interesting

    The much higher production cost and lower market hasn't been factored in either. I can remember back somewhere in 198* that msx games were 80 guldens here (that about 30 euro now) and those games had prints of about 1000-5000 pieces. How do you mean it's getting cheaper? No it isn't.

  2. Yeah by Anonymous Coward · · Score: 4, Informative

    Not a popular fact here on Slashdot, but true. I've mentioned this many times when people were complaining about game prices.

    When I was younger the standard price for an SNES game was 129 guilders, which equals 59 euros. Nowadays new console games also cost 59 euros, except Wii games which are normally 49 euros. Accounting for inflation, games have gotten much cheaper. Also, I'm not sure about this, but I get the impression games hit the bargain bin much faster these days (except big sellers like Mario Kart and Modern Warfare).

    My problem with game prices is the difference between US and EU prices. We usually pay in euros what you guys pay in dollars, so we pay much more (even if you take into account that the EU price does include sales tax).

  3. A couple of points missed by the article... by julesh · · Score: 5, Interesting

    1. Console game prices have always been higher than PC (and, earlier, home computer) game prices. When most of us complain about game prices, it's the PC games we're complaining about.

    2. The real-terms cost of other forms of entertainment have dropped over the same period. At least where I am, a chart CD used to cost £15 and is now more like £10; according to the Bank of England inflation calculator [horrible flash thing] that's £25-£10 reduction, or a drop of more than half in real terms cost. Other forms of entertainment have reduced similarly. So, by comparison to the competition, games *are* more expensive.

    1. Re:A couple of points missed by the article... by cheesybagel · · Score: 3, Insightful

      Console game prices were initially higher because you had to account for the cost of manufacturing the cartridges. However today all consoles use DVDs or built-in storage of some sort so that cost is no longer justified. But the games still cost a boatload. The justification is that the production costs are higher.

    2. Re:A couple of points missed by the article... by PhrstBrn · · Score: 4, Interesting

      Console games are licensed, PC games are not. I don't know how much it costs to publish a game for the Xbox360/PS3/Wii, but it's more than zero. Publishing a game for the PC costs nothing in licensing fees.

    3. Re:A couple of points missed by the article... by elrous0 · · Score: 3, Insightful

      Not all forms of entertainment have dropped. Ticket prices for movies and concerts have increased by substantial amounts, even adjusting for inflation. Back in 1980, a console game would cost you about $30 ($77 adjusted in today's dollars). A movie ticket would cost about $2.50 (about $6.50 in today's dollars). Now, unless you're buying some sort of special edition, console games cost a lot less that $77 (and that's even more impressive considering what it costs to develop a game today vs. what it cost in 1980). But movie tickets cost a lot MORE than $6.50 (and god help you if it's in 3D, you'll need a loan for that).

      And concert tickets...jesus, if you even have to ask. I can remember paying $25 for good concert tickets (for mainstream bands) just 20 years ago. Today it's crazy what you pay even for tickets to no-name bands' concerts.

      --
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  4. PC games definitely cheaper by Xest · · Score: 3, Informative

    PC games have definitely become cheaper. I remember in the 90s paying £40 for some games (I paid £44.99 for Warcraft II as it was the cheapest I could find it at on release!), usually though they were around the £29.99 mark with the odd £34.99 game. At the start of this century they seemed to all pretty much go up to £34.99 as standard, but in recent years the trend has reversed, and £24.99 seems to be common for new releases, sometimes even lower - £22.99 or so.

    I've never historically been much of a console gamer, although did own a few consoles I never bought more than a handful of games for them until this generation. I've noticed XBox 360 games used to be £39.99 or thereabouts as standard on release, but nowadays they seem to be closer to £34.99 a lot of the time, sometimes only £29.99. Major releases are still usually higher, and Call of Duty tries to sell at £44.99 because Activision are a bunch of profiteering twats, but then, supermarkets in the UK Sold MW2 at £28 on release night so it shows it pays to shop around so you can avoid the Call of Duty tax if you buy it. Certainly the general trend seems to be that in the 5 years since release, 360 games are, on average, a bit cheaper now.

    Of course there are stores that'll get you games a little cheaper than these prices, but I'm referring to the usual advertised price from the typical non-discount mainstream stores for the most part because it's hard to compare to the discounted prices when they vary so wildly from title to title!

    1. Re:PC games definitely cheaper by nem75 · · Score: 3, Informative

      PC games have definitely become cheaper. I remember in the 90s paying £40 for some games (I paid £44.99 for Warcraft II as it was the cheapest I could find it at on release!), usually though they were around the £29.99 mark with the odd £34.99 game. At the start of this century they seemed to all pretty much go up to £34.99 as standard, but in recent years the trend has reversed, and £24.99 seems to be common for new releases, sometimes even lower - £22.99 or so.

      For whatever reason the UK seems to be special in this case, computer game prices there are way lower than in the rest of Europe. So much so that some publishers ask Amazon.co.uk to not ship certain games to the continent (at least they did this in some cases last year). Anyway, when I buy new games I buy in the UK, it's way cheaper than in Germany e.g.

  5. Price is not the only factor to consider by gravos · · Score: 4, Insightful

    Remember that even if the real price of new games rise, that doesn't mean a gamer is in a worse situation than he would have been in the past. Quite the opposite in fact.

    Today you can play thousands of older titles for very low prices. There are probably 10 times as many freeware games available today as there were 30 years ago. You can get on youtube and watch "Let's Play's" of virtually every popular NES and SNES title for free. Many of these games are only surpassed by current titles in the graphics department.

    In other words, it's a great time to be a gamer even if you don't buy a single "new" game.

  6. Re:This article makes me upset by Shikaku · · Score: 3, Funny

    Don't you mean watch Metal Gear Solid 4?

    *ducks*

  7. Re:I miss some of those old games by digitalunity · · Score: 4, Interesting

    As the summary points out more nicely, the article is half-assed at best.

    Downloadable content can be very expensive. For example, Call Of Duty: World At War was something like $55 new, but immediately after buying it you had to spend another $25 on DLC if you wanted to play multiplayer without having to queue over and over.

    Although I just got my PS3 yesterday, I suspect many games are like this now. This leads me to believe that we are, in fact, paying much more than we did in the past for video games.

    --
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  8. Re:DVD vs cartridge by fishbowl · · Score: 3, Insightful

    >Cartridge (ROM) based games are more expensive to manufacture than CD/DVDs. Perhaps a comparison of like for like would be better.

    Ok, but what about the billions and billions of dollars they don't lose to piracy? Doesn't that factor into the pricing somehow?

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  9. Re:DVD vs cartridge by lowlymarine · · Score: 3, Informative

    Ok, but what about the billions and billions of dollars they don't lose to piracy? Doesn't that factor into the pricing somehow?

    It's generally a bad idea to try to factor imaginary money into your pricing scheme.

  10. Re:I miss some of those old games by Joce640k · · Score: 4, Insightful

    Production costs have gone way up since the 1980s. Many Speccy games were written by students or people working at home (I know, I was one of them) with maybe some help from a friend doing the graphics. You'd then go to a game company, they'd _maybe_ retouch the graphics and hire (eg.) Rob Hubbard for a couple of days to do the music. Total cost: $8,000

    Even the 'pro' games were done by one programmer and a graphics guy who'd be shared shared between three projects.

    These days a game needs about 20 people working full time for a couple of years, often hiring motion capture studios with gymnasts/actors, etc., along the way. Game development budgets are now in the tens of millions (low-end Hollywood range).

    --
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  11. Re:I miss some of those old games by ProppaT · · Score: 3, Insightful

    Well, if you want to put it into perspective, I paid ~ $70 a pop for Street Fighter II, Street Fighter II Turbo Edition, and Super Street Fighter II on the SNES. I bought a ton of platforms back in the day as well...most of which were rehashes of the last in the series.

    World at War is considered a joke because of it's multiplayer patch. Many companies do DLC the right way. For example, Boarderlands provided a compelling single and multiplayer game from the get go, then provided 4 different DLCs...three of them being excellent additions to the game. While I bought platformer after platformer in the 80s and 90s, now there are games such as Little Big Planet that have infinite available stages.

    It's hard to do a direct correlation because the game industry has changed so much over the past 30 years. I definitely think we have it good compared to how things used to be. In retrospect, it's ridiculous how much I spent on gaming as a kid when you take into account inflation and what you get now vs. what you got then.

    I like buying DLC because it gives me extra content with games I love and own. I don't like games with a thousand different sequels.

    --
    Wise men say, "Forgiveness is divine, but never pay full price for late pizza."