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Of 1.2 Billion Twitter Posts, 71% Are Ignored

Posted by timothy on from the stunning-underestimate dept.

destinyland writes "1.2 billion Twitter 'tweets' were analyzed over two months by analytics company Sysomos, who concluded that a whopping 71% of them got no reaction whatsoever — no online responses, and no Twitter 'retweets.' 'Only a small number of users actually have the ability to engage on Twitter in a significant way,' the researchers conclude, noting that just 6% of Twitter's status updates ever get retweeted (while 23% get a reply). And among those status updates, 85% have exactly one response, while only 1.53% of Twitter conversations are more than three levels deep — where a reply receives a response which then generates a second reply." I am astounded by the claim that nearly three out of ten tweets actually do get any response.

2 of 192 comments (clear)

  1. Approaching 80-20 by srussia · · Score: 5, Informative

    Pareto strikes again!

    --
    Set your phasers on "funky"!
  2. Re:aww... by tomhudson · · Score: 4, Informative

    just because something didn't get an answer, doesn't mean it was "ignored"..

    The true stats are worse ... as I'll explain below:

    I am astounded by the claim that nearly three out of ten tweets actually do get any response.

    I'm not. "Social marketers" buy twitter accounts in bulk - ten cents apiece.

    Many of the "responses" are from one "bought" account to another to try to generate "buzz" - the true level is probably in the single digits.