NY Times Confident of 'First Click Free' Paywalls
eldavojohn writes "One thing you might notice on Slashdot is that when someone submits a story linking to nytimes.com, it doesn't always work. While it's not truly a paywall, it appears to stop the user and require registration... sometimes. If you noticed this and it's seems to be non-deterministic in when and where it asks you to login, you're simply noticing the latest strategy of 'first click free' being employed. We've heard that normal paywalls are a miserable failure (the Wall Street Journal's, one of the more successful, only lets you see the first paragraph online). Will the drug pusher approach work out for The New York Times? The CEO seems to be certain that this blogger (and Slashdot) friendly paywall is the correct option and will keep The New York Times as a 'part of the conversation' online when news is rapidly circulating."
I will tell you that if I am asked for a password, I almost always reject the story immediately, or go find a better URL. Heck, yesterday I rejected a NY Times story for this exact reason. So we'll see how it pans out.
There are already so many different places to get news from with such a variety of bias from all sides (and, on rare occasion, from no side), I see no reason to actually pay for news online. Sure, some of the bigger sites will get attention, but with smaller companies taking over the news on the Internet (Huffington Post, Drudge Report, etc), I have a feeling that pay-for news will eventually become quite scarce.
Living With a Nerd
I like BBC's model. News is paid for by the citizens, and is available to everyone, even non-brits. It's like information is a right. And, despite being funded by the government, they don't seem to have much slant that I can detect.
In the beginning, there was null.