Slashdot Mirror


The Ease of Publishing an Ebook

ISoldat53 writes "This article describes how easy it is to publish an ebook. The author details the costs to the writer for a major publishing house to publish a book and the savings to the writer by self-publishing. He looks to make the same profit selling the book at $2.99 on Amazon as he would going though a traditional publishing process. The book is formatted only for the Kindle right now, but the author explains how it can be converted for other readers, since there's no DRM."

184 comments

  1. As easy as a first post! by aurelianito · · Score: 0, Troll

    But more profitable

    1. Re:As easy as a first post! by Anonymous Coward · · Score: 0

      If there is no DRM there will only be sold one copy.

      maybe:)

    2. Re:As easy as a first post! by julesh · · Score: 1

      If there is no DRM there will only be sold one copy.

      4 co-authors. Each of them must have at least 10 friends. I reckon that adds up to about 30 copies sold, and nobody being able to figure out who's lying about having bought it.

    3. Re:As easy as a first post! by bdhall1313 · · Score: 3, Interesting

      I've already read several of J.A. Konrath's books on my Kindle. He is a great writer and I'm sure this new book is worth more than $2.99. I just went to Amazon and pre-ordered it.

    4. Re:As easy as a first post! by inflex · · Score: 2, Informative

      Of course, the fun thing isn't so much doing the book for Kindle (that's dead easy, especially if you've used something like LyX + Calibre), the hard bit as always is breaking into the market. Independent authors/publishers are becoming great in numbers with everyone screaming "me too!" it reminds me of the earlier days of places like Freshmeat where ~2000 the place exploded with packages that were near clones of already existing packages, after a while you just had to tune out because of the noise levels swamping out the legitimately good independent/OpenSource packages.

      I'm an independent publisher for my wife's fantasy novels - most of the time and money is spent just trying to differentiate oneself from the pack, at $2.99 on Amazon (or even direct) you it's really not a profitable venture for quite a while because of essential costs like editing ($5000), proofing ($500), artwork ($1000) and many other things. Trying to sell a few thousand copies of a book is quite a task.

      Paul.

    5. Re:As easy as a first post! by Pollardito · · Score: 1

      They had a lot of things going for them that put them in a unique position. Having 4 authors with existing fan-bases makes promotion a lot easier, and having all 4 authors available to edit each other makes the editing cost go away. But still spending $6500 for editing/proofing/artwork yourself means you only need to bring in $14,000 revenue to beat paying a publishing house 52.5% of every copy to provide those services.

      I think there's still a place for big publishing houses in the market. But as soon as some new guys pop-up that haven't sunk hundreds of thousands of dollars into printing equipment (that they now consider a "sunk cost" that is being paid for by both print and non-print books), it seems like the old ones are going to get their lunch eaten

  2. Quality control by hey · · Score: 2, Funny

    is something that publishes add too.

    1. Re:Quality control by Anonymous Coward · · Score: 0

      maybe you should consider finding a new publishes?

    2. Re:Quality control by julesh · · Score: 3, Insightful

      Indeed. And while J A Konrath is actually a reasonably well-known writer who writes (I'm led to believe) fairly good books, the *vast* majority of e-book self-publishers aren't in his league, so his experiences don't really translate to other people trying to get into the business. Konrath had a run of good-selling traditionally-published books before he started self-publishing, thus managed to build a fan base off the back of the marketing the publishers did for him. This doesn't apply to most of the people who read his articles and decide that maybe self publishing a novel is the way forward for them. It isn't, except in unusual circumstances. Konrath exemplifies one of those; there are others (e.g. you're famous for some reason other than your writing, you have a ready-made large network of people you'll be able to sell to, etc.).

    3. Re:Quality control by PatPending · · Score: 3, Funny
      is something that publishes add too.

      +1 for unintended irony.

      --
      What one fool can do, another can. (Ancient Simian Proverb)
    4. Re:Quality control by hcdejong · · Score: 1

      Also the whole technical side of publishing. Sure, anyone can do 'Save as PDF' in Word, but doing it right is nontrivial.

    5. Re:Quality control by larry+bagina · · Score: 1

      ugh, have you seen "professionally published" ebooks? many are shitty conversions that look like ass. Ok, a publisher ought to proofread and edit... but judging by the errata and poor layout on many technical books, that just not happening either.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    6. Re:Quality control by Ruie · · Score: 1

      Also the whole technical side of publishing. Sure, anyone can do 'Save as PDF' in Word, but doing it right is nontrivial.

      Indeed, you need TeX for that ;)

    7. Re:Quality control by Anonymous Coward · · Score: 1, Insightful

      Indeed. And while J A Konrath is actually a reasonably well-known writer who writes (I'm led to believe) fairly good books, the *vast* majority of e-book self-publishers aren't in his league, so his experiences don't really translate to other people trying to get into the business. Konrath had a run of good-selling traditionally-published books before he started self-publishing, thus managed to build a fan base off the back of the marketing the publishers did for him. This doesn't apply to most of the people who read his articles and decide that maybe self publishing a novel is the way forward for them. It isn't, except in unusual circumstances. Konrath exemplifies one of those; there are others (e.g. you're famous for some reason other than your writing, you have a ready-made large network of people you'll be able to sell to, etc.).

      Totally agreed. This is somewhat similar to Radiohead's pay-what-you-want model from a few years ago. Immediately afterwards, people were going "See! They made a million dollars off of that, so anybody can," while totally ignoring that they had built a reputation on the backs of the very industry that was being claimed was totally unnecessary now. Sure, there's some merit to what's being done in both cases, but to claim that anyone can make it big because established artists can go-it-alone later in their careers is disingenuous at best.

    8. Re:Quality control by Oligonicella · · Score: 1

      It's trivial in OpenOffice Writer.

    9. Re:Quality control by SkippityDooDah · · Score: 0

      Guess what? Most publishers don't do much of anything to promote you. That's why Wayne Dyer had to load up a bunch of books in his car and drive around to radio stations getting talking opportunities back in the day. I've had about 40 books published, lots of how-to, and for the most part, I've made all my own publicitiy, like getting interviewed in a print newsletter reaching 700,000 people. Or calling in to a national radio show, mentioning the book, and selling out the 10,000 first run. On the Net, you can build buzz by a lot of HARD WORK. Just like in the real world. I've never read a Konrath book and probably won't due to what he writes about, but I admire what he's doing.

    10. Re:Quality control by julesh · · Score: 1

      Guess what? Most publishers don't do much of anything to promote you. That's why Wayne Dyer had to load up a bunch of books in his car and drive around to radio stations getting talking opportunities back in the day,

      Sure. Most authors go on promotional tours, and it really does help. It's better advertising than anything a publisher can do for you. But never understimate the one thing that a publisher can do which you can't: put your book in their catalogue, which for a big-name publisher means virtually automatic shelf space in most local bookshops. People are happier to buy your books (even online) if they've seen your name there, and there's little you can do to achieve that if you don't have a mainstream publisher.

    11. Re:Quality control by Phoghat · · Score: 1

      I don't think so. Open Office works pretty well for me.

      --
      Think of how stupid the average person is, and realize half of them are stupider than that.
    12. Re:Quality control by hcdejong · · Score: 1

      My point was more that writers often don't have the skills to produce a book that has a good layout and structure (for nonfiction, things like the breakdown into chapters, the index, etc.). There's more to writing a readable book than knowing where to find the 'save as PDF' feature.

    13. Re:Quality control by Phoghat · · Score: 1

      A lot of "professionally published" ebooks DO look like crap, but the only problem I have is that it seems that nobody's ever heard of spell check.

      --
      Think of how stupid the average person is, and realize half of them are stupider than that.
    14. Re:Quality control by kenh · · Score: 1

      I agree with you, except that last little bit:

      "e.g. You're famous for some reason other than your writing"

      I suspect people who are fans of your other (non-writing) work would want the physical 'souvenir' of your writing to display. I'm thinking of, say, an actor or musician's 'kiss and tell' book - a fan would want the book on the coffee table, not a title on an ebook app

      --
      Ken
    15. Re:Quality control by SkippityDooDah · · Score: 0

      And people have to go to bookshops, look in a category, read the titles on spines, and inspect. In contrast, 25% of book sales now (roughly) are ebooks. Online, you can enter a type of book and get choices you can scroll through much more quickly and read sample pages. The advantage goes to ebooks.

    16. Re:Quality control by Daengbo · · Score: 1

      As an author, why couldn't you offer the first two chapters of an e-book for free and charge for the whole book if the reader wants to finish it? Readers would certainly feel a lot more comfortable buying a book they could preview (much like the 30-second clips on music sites).

    17. Re:Quality control by SkippityDooDah · · Score: 0

      Some do. I do, and a guy I helped publish his first book did, too. Got an article about him on the biggest site for screenwriters in the UK, with a chapter downloadable for free.

    18. Re:Quality control by Anonymous Coward · · Score: 0

      Publishers are not always the best source of additions.. In open source logic the general public can add much to a book that has strong structure and competence..

      The future of publishing is in designing sturcture, and letting the public with specific and pertienent knowledge or ideas or artwork or other talents to complete portions of the book.
      much like Wiki/Wikipedia (before it made into a place to practice propaganda by the folks of one nation (quess which one).

    19. Re:Quality control by julesh · · Score: 1

      And people have to go to bookshops, look in a category, read the titles on spines, and inspect. In contrast, 25% of book sales now (roughly) are ebooks.

      Last figures I heard were under 10%. The market's growing, but not that fast I don't think.

    20. Re:Quality control by SkippityDooDah · · Score: 0

      Get a free email newsletter subscription from PublishersWeekly.com and you'll see figures like that. Last Christmas Day, Amazon sold more ebooks than hardbacks. It's kept going up ever since.

    21. Re:Quality control by duskycat · · Score: 0

      J A Kenrath Does write quite good books. Having read them myself I can say this. I agree because he has been sucessful dosent mean others will John Edwards web design, websites built

  3. Missing by neonv · · Score: 2, Interesting

    Important things a publisher provides:

    1) Editing

    2) Marketing

    3) Cover and format

    4) Industry connections

    to name a few. It's possible to publish without a publisher for sure, but it's also easy to make your own band, doesn't mean you'll be rich and famous.

    1. Re:Missing by garcia · · Score: 1

      It's possible to publish without a publisher for sure, but it's also easy to make your own band, doesn't mean you'll be rich and famous.

      Yeah that was before the Internet music explosion. Now you can become famous on YouTube and next thing you know be vaulted to levels unseen by many mainstream bands who were on the radio with one song.

    2. Re:Missing by Threni · · Score: 1

      also the agent, between writer and publisher, who'll know all about the above plus handling stuff like merchandise/exclusivity deals/other markets etc. To write a book you need a pen and paper (or a pc and printer). To make a living from it you need a little more.

    3. Re:Missing by julesh · · Score: 3, Insightful

      Now you can become famous on YouTube and next thing you know be vaulted to levels unseen by many mainstream bands who were on the radio with one song.

      Yeah. And you could win the lottery, too.

      (Seriously: how many people post videos of themselves performing on youtube? How many become megastars because of it? I can think of maybe 3 examples...)

    4. Re:Missing by Anonymous Coward · · Score: 3, Interesting

      Hrmm...

      1) Editing: Have you read any recent books? Between word usage, entire sentences cut off, and flat basic gammar errors many newer novels don't appear to have anything beyond the basic spell check run, if that. Add that to the mistakes added on purpose to "detect illicit copies" and it's painful to read some books. Not just small publishers either - larger houses such as Tor have this problem.

      2) Marketing: In this case it'll be handled, for free, but your readership. Get some decent reviews on Amazon, end up on their "You might also like" list, and things go from there. Classic word of mouth only with a much larger potential base. If you get mentioned on a blog with a decent reader base things will move even quicker.

      3) Cover/format: Format can be handled by any modern word processor with templates (search online - free ones abound, for everything from novels to screenplays), and cover can be done for a small fee to a decent artist or (if you have them) friends with talent. Why pay the publisher rate?

      4) Connections: See 2. This, again, is obviated by skipping the industry entirely.

      Much like the music business, it's much easier for amateur writers to get their stuff in front of the public. If you're decent, get yourself on even one decently read blog and you'll get yourself started. Yes, there's a lot of "if" coming off this plan but it's just as bad with an agent/publishing house, only you're less likely to get screwed with a bad contract.

    5. Re:Missing by HungryHobo · · Score: 1

      Or people could try to get a big music corp to take them on and promote them.

      Yeah. And you could win the lottery, too.

      Seriously: how many people try to break into the big music industry? How many become megastars because of it? a handful a year?

    6. Re:Missing by HungryHobo · · Score: 3, Interesting

      The big difference: you actually have to write a good book for this to work.
      If you can get a big company behind you mediocre is good enough.

    7. Re:Missing by neumayr · · Score: 1

      You have an even bigger chance than with music - studio quality equipment still is outside most individual's price range, a few hours or even days combating Sigil or whatever ebook making tool is only a few beer or other nerve calming substances.

      --
      Truth arises more readily from error than from confusion. -Francis Bacon
    8. Re:Missing by linzeal · · Score: 3, Interesting

      I'm part of two bands in my spare time, who are in all honesty rather mediocre for our area and genre but still manage to pull in collectively a little over 1000 a month in sales online. Even with just a few fans nowadays you can usually make beer and pizza money if you don't sound like complete ass.

    9. Re:Missing by Anonymous Coward · · Score: 0

      Who needs to be a star? If my work is still mine to do with as I wish and I make some money off it, that's success.

    10. Re:Missing by mopower70 · · Score: 4, Insightful

      Hrmm...

      1) Editing: Have you read any recent books? Between word usage, entire sentences cut off, and flat basic gammar errors many newer novels don't appear to have anything beyond the basic spell check run, if that. Add that to the mistakes added on purpose to "detect illicit copies" and it's painful to read some books. Not just small publishers either - larger houses such as Tor have this problem.

      The fact that you don't know the difference between editing and copy-editing speaks volumes about what you don't know about publishing. Editing is a valuable contribution to the publishing process and can make the difference between a mid-shelf and blockbuster book. I don't know what books you've been reading, but aside from "The Girl With The Dragon Tattoo", I can't remember the last time I read the kinds of errors you describe. Outside of a self-published book, that is.

      2) Marketing: In this case it'll be handled, for free, but your readership. Get some decent reviews on Amazon, end up on their "You might also like" list, and things go from there. Classic word of mouth only with a much larger potential base. If you get mentioned on a blog with a decent reader base things will move even quicker.

      No. No it won't. Marketing is anything but free and can even fail disastrously for a well-written, well-edited book. Most people who read books and pass it on word of mouth don't do so through the comments on Amazon or any blog. There are obvious exceptions: technical books or certain areas of non-fiction, but in general, people who read don't care what Joe Dirt has to say about an author.

      3) Cover/format: Format can be handled by any modern word processor with templates (search online - free ones abound, for everything from novels to screenplays), and cover can be done for a small fee to a decent artist or (if you have them) friends with talent. Why pay the publisher rate?

      For the same reason you can tell when your local car dealership's daughter is the model for his commercial and his cousin is behind the camera. If your expertise is writing - which it obviously is or you wouldn't be trying to publish a book, right? Right? - what makes you think you're also an expert marketer/artist/graphic design/layout artist?

      4) Connections: See 2. This, again, is obviated by skipping the industry entirely.

      Much like the music business, it's much easier for amateur writers to get their stuff in front of the public. If you're decent, get yourself on even one decently read blog and you'll get yourself started. Yes, there's a lot of "if" coming off this plan but it's just as bad with an agent/publishing house, only you're less likely to get screwed with a bad contract.

      Again, no. No, no, no. Music is disposable. It takes two minutes to listen to a song, and probably even less to decide if you like it. Or, you may follow the critic's advice and listen to it at least seven times before deciding. Total investment: 15 minutes. Reading takes time. It takes an investment. It takes a commitment from the reader. Most people, especially voracious readers aren't going to waste their time on something that hasn't been vetted by someone who knows what they're talking about: a trusted friend or a publishing house. Publishers are the front-line against the sea of crap that people like you think requires nothing but exposure to make successful.

      One final note: if you self-publish, good luck ever getting a reputable publishing company to look twice at you. Yes, it can happen. I was able to find seven cases in the history of publishing where it happened, though I personally know of three cases where the author was rejected explicitly for it.

    11. Re:Missing by DurendalMac · · Score: 1

      THIS. A publisher gives you more than just the book on the shelf. Also, more people buy physical books than eBooks. I don't buy this in the slightest. The guy would get marketing and physical copies through a publisher, perhaps some critiquing and editing to boot. You will not sell anywhere NEAR what you'd get in a physical format when selling it electronically. Sure, he gets to pocket more this way, but I seriously doubt that the higher numbers of a physical publication are being considered.

    12. Re:Missing by znerk · · Score: 1

      To write a book you need a pen and paper (or a pc and printer).

      Actually, this article is about how the printer bit is apparently unnecessary, too...

      --
      This work is licensed under a Creative Commons Attribution 3.0 Unported License.
    13. Re:Missing by znerk · · Score: 1

      1) Editing: Have you read any recent books? Between word usage, entire sentences cut off, and flat basic gammar errors many newer novels don't appear to have anything beyond the basic spell check run, if that. Add that to the mistakes added on purpose to "detect illicit copies" and it's painful to read some books. Not just small publishers either - larger houses such as Tor have this problem.

      Gods, yes. I don't recall which book it was, but one of the stories I read recently had the phrase "its soft pedals giving off a gentle fragrance", or some such, and it knocked my suspension of disbelief completely out of the story. It was like hitting an unexpected speed-bump while doing 45mph.

      Oh, and fixed that for you. Giggle.

      --
      This work is licensed under a Creative Commons Attribution 3.0 Unported License.
    14. Re:Missing by MrAndrews · · Score: 1

      The fact that you don't know the difference between editing and copy-editing speaks volumes about what you don't know about publishing. Editing is a valuable contribution to the publishing process and can make the difference between a mid-shelf and blockbuster book.

      The trick of publishing right now is that editing (and to a lesser extent, copy editing) is much less common than it used to be. Editors pick up titles, give them minimal once-overs and turn them over to production because the money isn't in fixing, it's in producing, and they want to keep their jobs. There may be a few editors who have the power to really involve themselves, but they're the exception and not the rule anymore.

      Marketing is anything but free and can even fail disastrously for a well-written, well-edited book.

      Very true, but again, the reality is that except for a small percentage of books published today, the publisher does very little in terms of marketing. Before he was an e-publishing powerhouse, Joe Konrath used to boast that the only way he made it where he was was by traveling around the country doing his own marketing. He's been self-made the whole time, because publishers largely don't care to do that kind of legwork anymore.

      I know several author friends who have been duped into spending all of their advance (or more) to hire THEIR OWN marketing experts to get the word out, because publishers will usually say "get a blog and good luck." It's absurd and short-sighted, but it's the way the game works now, except in very rare circumstances.

      If your expertise is writing - which it obviously is or you wouldn't be trying to publish a book, right? Right? - what makes you think you're also an expert marketer/artist/graphic design/layout artist?

      This is where we agree 100%. Free templates and buddies who are artists are poison to your work. If you don't know EXACTLY what you're doing, don't do it. A less-than-stellar cover will sink your book before it's opened, and less-than-stellar book block design will ruin your chances almost as fast. To date, there is no magic button to design a book without a lot of expertise.

      One final note: if you self-publish, good luck ever getting a reputable publishing company to look twice at you.

      This is true, and it's a danger you have to deal with. That said, the question is whether you WANT to work with a publisher. Put quite simply: sign a deal for anything less than a blockbuster title, and you will probably come out of the experience in debt, with so few copies sold you'll never get another book contract again. At least with self-e-publishing, you'll know how much of a raw deal you're getting in advance.

    15. Re:Missing by michael_cain · · Score: 1

      The fact that you don't know the difference between editing and copy-editing speaks volumes about what you don't know about publishing. Editing is a valuable contribution to the publishing process and can make the difference between a mid-shelf and blockbuster book. I don't know what books you've been reading, but aside from "The Girl With The Dragon Tattoo", I can't remember the last time I read the kinds of errors you describe. Outside of a self-published book, that is.

      The last several in the Honorverse sequence, whether written with a co-author or not, have had problems: numerous homonym errors (well, technically homophones) and missing words in particular. These are big-budget books; failure to catch errors that are obvious on (at least my) first reading seems a significant disservice to those paying the bills.

      That said, editing is indeed a valuable service provided by publishers. In the self-published world, there will almost certainly be some number of published books that are mediocre, that could have been quite good with the assistance of a good editor. Hell, even a good agent can provide valuable opinions about story lines that don't work, areas that need expansion, stuff to cut, etc.

    16. Re:Missing by Anonymous Coward · · Score: 0

      1) Editing: Have you read any recent books?

      The amount, and quality of the editing you receive is different from publisher to publisher. A quality agent and editor can help you make the book better in ways other than wordsmithing. They become partners in helping you develop the story and the characters, knowing when to expand and when to cut, understanding your target markets with various elements that will help or hinder you. Spotting printed books with some syntax or grammar issues and insinuating that top notch agents and editors do not significantly contribute to success shows your lack of experience. Believing that you are brilliant and thus are able to write a perfect novel without aid is arrogance.

      2) Marketing: In this case it'll be handled, for free,

      Again you show a startling lack of insight to the industry. If you think that you get solid market penetration for free, I feel embarrassed for you. For free you do not wind up getting media coverage. For free you do not wind up on Summer reader lists or AR lists that generate tremendous book sales. For free you do not wind up with Barnes and Nobel offering to host signing parties for you left and right. This is all part of the industry relationships and knowledge that the publisher and/or agent bring to the party. These are skill sets you want on your side.

       

      4) Connections: See 2. This, again, is obviated by skipping the industry entirely.

      Yeah, good luck with that. let us know how it turns out. I'm sure you are the one guy in 13.2 million that gets lucky. Send us a post card from Disney Land.

      If you really see no difference in the quality of books being self published and what the industry filters out then you are not paying attention. When a publisher offers a 6 figure+ check to an author, it's because the book is above the norm. People with decades of experience are working on making it the best book that it can be. The books I see getting self published are, for the large part, of a far lower caliber, and that's being generous. I'm not saying that all self published books are bad, we all know that there are no absolutes. But the majority of self-publishers are doing it because they could not get an agent or a publisher. Sure some few rough gems get passed over, but for the most part I'm OK with letting someone else sort the chaff from the wheat before I pay for a book. I have no desire to buy 30 junk self published books hoping one will be worthwhile.

    17. Re:Missing by Anonymous Coward · · Score: 0

      for the most part I'm OK with letting someone else sort the chaff from the wheat before I pay for a book.

      Frankly, the problem is that the publishers are the ones flooding the market with chaff. Most of the books on Amazon top SF list today are terrible; even hits like "Red Mars" contain technical gaffes that make me groan, and that's top-of-heap stuff. But that's not even the major problem... the major problem is that most of the books are... awful. There are some good things in there, I'm not saying it's 100%, but enough of it is outright terrible to get me into hand-waving territory.

      This goes on while the publishers continually reject authors specifically because they are, thus far, unpublished -- even when the books are superb (I own a literary agency, I see this constantly.) This creates a chicken and egg situation that demands self-publishing, and it is this very practice that will kill the traditional publishers if they don't get their act together, and very soon.

      As for marketing, the typical publisher today tells the author to set up a blog, set up (at their own expense) a publicity tour, get some "buzz" going.Very rarely will they extend themselves on behalf of a new author. Given that this is the case (and it is, I assure you), there is no particular benefit to the author to do it for the publisher, as compared to doing it for themselves. The margins traditional publishers take are huge, and in the case of e-books, they are utterly inexcusable.

    18. Re:Missing by Legion303 · · Score: 1

      "I don't recall which book it was, but one of the stories I read recently had the phrase 'its soft pedals giving off a gentle fragrance', or some such"

      I don't see the problem. (In the absence of further information, I am assuming that the author was describing a bike that had recently crashed into a mint patch.)

    19. Re:Missing by Compaqt · · Score: 1

      Well, it depends on your goals.

      For example, if you're a college professor, and your goal is the learning for learning's sake and the distribution of knowledge, and society is already paying you for that, it might be OK to make 50 cents per book, basically the same as you would for traditional publishing.

      Re: editing. Take advantage of colleagues or the Thinking in Java model.

      copy editing: blog readers/TIJ model/pay someone.

      marketing: depends on your goals. If you're not trying to become rich and famous, you don't really need paid marketing.

      cover: again, it depends on your goals.

      music analogy: Actually at $2.99, for many (most?) people, it'll cost less just to buy the book then to spend time vetting it.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    20. Re:Missing by Compaqt · · Score: 1

      The latest trend in covers is to have a picture of something totally unrelated to the subject.

      O'Reilly is the canonical example, but there are others (can't remember) in the tech arena that feature, e.g., Buddhist and other temples on the cover. Some Packt covers features color pics of wild animals.

      A picture plus the title in a large font doesn't seem so difficult.

      And if you're not doing this as your main living, it's not really a big deal.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    21. Re:Missing by Compaqt · · Score: 1

      THAT. I think proponents and opponents of this trend might not exactly be hearing what the other is saying. I think the point is that people CAN self-publish, not that it's always "better" (for whom?) or more profitable to do so.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    22. Re:Missing by Phoghat · · Score: 1

      Sometimes with a big company behind you "Craptastic" is good enough.

      --
      Think of how stupid the average person is, and realize half of them are stupider than that.
    23. Re:Missing by toriver · · Score: 1

      So what? Only 10% of even SIGNED authors manage to make a living at only that. Most authors, whether they get through the eye of the needle at a publisher or not (e.g. Harry Potter was rejected by five publishers before a small one took the chance) have to have a "real job" to actually make any money. And the royalties are relatively small.

      With electronic self-distribution and channels like Facebook and Twitter you can make just as much money without lining the pockets of any in-betweeners between you and the reader/buyer. The publishers are shaking and with good reason.

    24. Re:Missing by kenh · · Score: 1

      One final note: if you self-publish, good luck ever getting a reputable publishing company to look twice at you. Yes, it can happen. I was able to find seven cases in the history of publishing where it happened, though I personally know of three cases where the author was rejected explicitly for it.

      That is very interesting - I wouldn't have thought of that, but thinking it through it does make a certain sense; on the one hand, I could see submitting a self-published book as a tour-de-force example of what you are capable of without a publisher, and if the product was good enough, a publisher might think they could improve it, market it, and would sign you up. On the other hand, any subsequent books you wrote for the publisher would require marketing, and that marketing would benefit not only the publisher's books, but also any self-published works (AKA "the competition").

      Out of curiousity, I wonder if authors are submitting their spec work to agents, publishers, etc. in e-reader formats to facilitiate reading, or are they using conventional word processor/computer files - I am assuming authors/agents don't ship around reams of paper any more...

      --
      Ken
    25. Re:Missing by kenh · · Score: 1

      There are at least two reasons people want to publish books - they want to create a book (vanity press/amateur author) or they want to make money/living as an author (commercial publisher/working author), each one has it's purpose, and there is extremely little overlap (ALMOST none). You can PUBLISH a book without a major publishing house, but you can't SELL volumes of books without a serious marketing effort, be it corporate, viral, whatever.

      --
      Ken
    26. Re:Missing by WWWWolf · · Score: 1

      1) Editing: Have you read any recent books? Between word usage, entire sentences cut off, and flat basic gammar errors many newer novels don't appear to have anything beyond the basic spell check run, if that. Add that to the mistakes added on purpose to "detect illicit copies" and it's painful to read some books. Not just small publishers either - larger houses such as Tor have this problem.

      Typos in the published books are horrible, but you should see the ones that they caught. Editors do far more than just check for typos, they act as the last line of sanity-checks.

      If I need to edit my text, it requires me to take distance. I need to quit acting like a writer for a while. I only notice some of the the big flaws in my own texts after enough time has passed I've basically forgotten the text; I don't have a reset button in my head that would let me take a fresh look on the text whenever I'd like. I might need to hire someone else to edit the text. Hmm, that sounds expensive.

      2) Marketing: In this case it'll be handled, for free, but your readership. Get some decent reviews on Amazon, end up on their "You might also like" list, and things go from there. Classic word of mouth only with a much larger potential base. If you get mentioned on a blog with a decent reader base things will move even quicker.

      How do I get the readership? Why should I approach bloggers when I know my text isn't necessarily up to my standards?

      Writing is much harder to market by word-of-mouth in the Internet, because it's not exactly enjoyed the same way most other "viral" material these days. The readers need a lot of time and brainpower to process the text. It's not like music or YouTube videos, where people just spend 5 minutes of their life and can immediately tell whether something rules or sucks. People sort of need to make a conscious investment of time - "fine, this sounds interesting, I'll spend half a hour reading this thing".

      3) Cover/format: Format can be handled by any modern word processor with templates (search online - free ones abound, for everything from novels to screenplays), and cover can be done for a small fee to a decent artist or (if you have them) friends with talent. Why pay the publisher rate?

      Folks in graphic design will see red every time someone suggests word processors for layout. There's a good reason for that.

      As for cover art, the "publisher rate" is pretty hard to beat when they foot the bill. In publishing, the money is supposed to flow toward the author. The publisher pays the author for the publication rights and royalties, and that's that. Their job is to make the book sell. Part of that is hiring a cover artist.

      In summary: I'd much prefer it if I could just write stuff and not really worry about readership in any shape or form. I fancy myself as a somewhat tolerable writer, even though I often look at my stuff, sigh ruefully and mutter something about needing a damn editor. I suck at using social websites. My greatest successes include linking my newly released stuff in Identica/Twitter, so I may get 20 hits instead of 2. (I'm aware hit counts don't necessarily translate to readership, but 20 hits doesn't exactly imply I'd have any readership to speak of, don't you agree?) Reddit has greeted my creations so far with a yawn; I quit submitting my webcomic there because all I ever got was a dutiful downvote for each. I can draw, but probably not well enough to make decent, attention-grabbing cover art. I'd rather spend all excess time and creative energy on writing.

      So, my current options are 1) stay as an internet nobody or 2) hope to get some of the stuff published through existing publication channels, because they have an infrastructure. How do you propose I get the option 3) become an instant internet celebrity without requiring me shift my focus away from writing itself, or spending money on external services? It'd be kind of hard to make a living out of this stuff if I had to pay for everything, you know.

    27. Re:Missing by WindBourne · · Score: 1

      And yet, I would stand a better chance of self publishing and getting rich than either going through a publisher OR playing lotto.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    28. Re:Missing by WindBourne · · Score: 1

      What is interesting, is that you likely get more money from doing this, then if you had gone through an agent. The agent would have taken all sorts of charges, while typically asking a lot of you, and doing little.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    29. Re:Missing by MrAndrews · · Score: 1

      A picture plus the title in a large font doesn't seem so difficult.

      By the same token, if I decide to make a guestbook for my website in PHP, all I need to do is let the server write the post data to a text file, I'm ready to go. I don't really know much about form validation or security, but that's okay, because I'm not trying to be a programmer, just set up a little web form for learning's sake.

      The big red warning lights you see in your head right now are what graphic designers see when someone says they can make their own cover.

      You CAN make a book cover using random artwork with a large font, but you'd be surprised how many people can screw that up, too. And if you screw it up, it'll make people think the contents of your book are amateurish, too, and nobody will read it. And if that's where you're headed, you'd just as well set up a regular blog and bypass publishing altogether.

    30. Re:Missing by Serious+Callers+Only · · Score: 2, Insightful

      These are big-budget books; failure to catch errors that are obvious on (at least my) first reading seems a significant disservice to those paying the bills.

      I'm afraid these are not big-budget. They are published by a small-time science fiction publisher, not known for their quality control, they are in no sense big-budget. I've read most of the Baen books, and frankly they're at the pulp end of Science Fiction, and are probably produced on a shoe-string. This shows in the cover graphics (very low budget), internal design, the editing (or lack thereof), and even the quality of writing they accept from their authors. The quality of the editing matches the quality of the writing for the most part.

      Absolutely fine for what they are, but they certainly aren't a large publishing house or a representative example of what a good publisher/editor can do for an author.

    31. Re:Missing by DurendalMac · · Score: 1

      He was saying that he'd be making just as much money this way. I figure that it's an utter crock simply because they seem to be measuring equal sales when he would almost certainly see much higher sales from a physical publisher.

    32. Re:Missing by Compaqt · · Score: 1

      >You CAN make a book cover using random artwork with a large font, but you'd be surprised how many people can screw that up, too.
      Agreed.

      >And if you screw it up, it'll make people think the contents of your book are amateurish, too, and nobody will read it.

      Maybe you could just print the title in normal font (like old-style theses).

      The thing is, though, for people who have a modicum of Word ability, just totally copying something like:
      https://www.packtpub.com/sites/default/files/2268OS_MockupCover_0.jpg
      is within their grasp.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    33. Re:Missing by Compaqt · · Score: 1

      True about the quantities.

      Don't get me wrong, though. I love books (real books).

      On the other hand, I also like underdogs, and I hate towers of power, so I'm inclined to root for self-publishers. If this gets publishers to return authors' calls, it'll be a good thing.

      --
      I'm not a lawyer, but I play one on the Internet. Blog
    34. Re:Missing by Anonymous Coward · · Score: 0

      A publisher's business model is to handle everything but the writing for which they grant the author a 10% royalty on specific things such as the printed editions of a work. And they also know how to word a contract to make sure that the author's revenue is minimized. It seems natural that neither the record labels nor the publishers would want to encourage a market in music or words that excludes them from both control and profit. So the continuing dislike for authors who have the audacity to self publish, is normal. An author that self publishes is a an independent business in competition with the publisher so why would there be a good relationship?

      The mythology is that you HAVE to have a big publishing house behind you to make it big. Let's take the article's book price of $2.99 USD. If they sell 40,000 copies, they will gross $119,600 USD. They take 70% home which is $83,720 in total. Each author gets a fourth or $20,930 USD, for eight weeks of work. That is $2616.25 per week or and annualized $136,135.00. Not a bad rate of pay. If we compare that to the 10% royalty that publishing house will give, the math works thus: For the same book price and copies sold, the net is $11,960 USD in royalties split four ways gives each author $2,990.00 or $373.75 per week for an annual pay rate of $19,435.00. The money is not in the writing, but in the publishing. SO even if you do get a deal with a big publisher, you really have to MAKE it BIG to get a decent pay rate. There are two ways that this is accomplished: Quality and Volume. Some authors write a LOT of novels. Others write a few really popular novels. Bottom line is that a self publisher doesn't need to sell half a million copies to make more money than a school teacher in Louisiana.

      Is it going to be easy to make a decent living self publishing? No. There is never going to be an easy living. The self publisher is in the publishing business and should treat his literary adventure as that: a small business.
         

    35. Re:Missing by Anonymous Coward · · Score: 0

      (Seriously: how many people post videos of themselves performing on youtube? How many become megastars because of it? I can think of maybe 3 examples...)

      Really? You can actually think of 3 examples? Because that's way higher than what I would have thought, and it might actually mean that it is indeed easier to become a megastar by going through youtube than by trying to find an agent. The number of people who try and fail through traditional channels is pretty high.

      I can think of none. I can think of things like OK Go's famed treadmill video, but they were already an established band, they just got skyrocketed because of it.

    36. Re:Missing by DurendalMac · · Score: 1

      Of course. One day it may be more feasible to self-publish as eBooks pick up more and more market share, but not now. Heck, it may never be. I don't want to buy an eBook. I don't mind spending a little more on a paperback so I can have a physical book that doesn't run out of juice and shut down.

    37. Re:Missing by amber_of_luxor · · Score: 1

      >I don't know what books you've been reading, but aside from "The Girl With The Dragon Tattoo", I can't remember the last time I read the kinds of errors you describe. Outside of a self-published book, that is.

      Pick up _any_ mass market paperback that was published in the last five years by any publisher and you will find spelling errors and grammatical errors in abundance.

      --
      Wind Beneath Thy Wings
  4. Not the first one... by crabel · · Score: 1

    Other autors publish already publish their stuff as ebooks for years: http://www.michaelastackpole.com/?p=1073 (Ok, that link is just half a year old, but he does it for years now...) A lot of Stackpoles blog posts revolve around autors creating their own ebooks.

    1. Re:Not the first one... by julesh · · Score: 2, Informative

      Konrath (the author of TFA) has been posting about this for a while, too. I guess the submitter has only just encountered him, but this is nothing new for him. He's well-known in publishing circles as an advocate of ebook self-publishing. He may not have been the first to talk about it, but he's probably the name that comes to mind for most in the industry when the idea is discussed.

  5. How long dows copyright last? by ed · · Score: 3, Insightful

    I notice he talks about controlling the book forever, so he would also like a copyright term of infinity?

    1. Re:How long dows copyright last? by Anonymous Coward · · Score: 0

      Copyright for a joint work published today would last for the life of the last surviving author plus 70 years. 17 U.S.C. 302(b).

      If they had published through a regular publisher which required assignment of publication and distribution rights, they--or their surviving spouse, children, or executors--could have unilaterally terminated the license after 35 years. 17 U.S.C. 203(a).

      Notably, this means that for all that GPL software you use, the license can be terminated by the author unilaterally after 35 years, preventing you from creating any derivative works or redistributing, though you could continue to use it personally. 35 years from when, though, is a tougher question to answer. You won't find this information on the Free Software Foundation's website, though (AFAIK); nobody wants to start a panic.

    2. Re:How long dows copyright last? by julesh · · Score: 1

      I notice he talks about controlling the book forever, so he would also like a copyright term of infinity?

      He probably subscribes to the belief that any time after he dies might as well be forever. His book's copyright term is 95 years; he's unlikely to live that long.

    3. Re:How long dows copyright last? by Anonymous Coward · · Score: 0

      95 years is for copyright on works created by corporations, or for works created prior to 1978.

    4. Re:How long dows copyright last? by a_n_d_e_r_s · · Score: 1

      EU has copyright that is life + 70 years - so for anyone living; its an eternity.

      --
      Just saying it like it are.
    5. Re:How long dows copyright last? by julesh · · Score: 1

      95 years is for copyright on works created by corporations, or for works created prior to 1978.

      I'm assuming his book has corporate copyright, as it has 4 authors. The alternative is that different parts of the books have copyright that will expire at different dates, which sounds unlikely.

    6. Re:How long dows copyright last? by Anonymous Coward · · Score: 0

      Maybe he is going to live for eternity? Or will keep releasing special editions every few years, with his co-authors kids(after his co-authors are gone), to create a massive mess of copyright expiration date

  6. Slashdot effect by burisch_research · · Score: 4, Insightful

    Seems that getting news of your new book onto the front page of Slashdot will help enormously with sales.

    --
    char*f="char*f=%c%s%c;main(){printf(f,34,f,34);}";main(){printf(f,34,f,34);}
  7. 2.99? by neumayr · · Score: 3, Insightful

    Not that I've read all of the article, but 2.99 seems too cheap. I mean, there is a correlation between price and perceived value, and selling a novel this cheap at release doesn't seem like a good idea.

    --
    Truth arises more readily from error than from confusion. -Francis Bacon
    1. Re:2.99? by PatPending · · Score: 2, Insightful

      Didn't some trade organization advocate the same argument about $0.99 music downloads?

      Anyway if you do take the time to read TFA you will discover something interesting about their net profit. (It would appear they chose the price based on what their net profit would have been had they used the traditional paradigm, then factored out the costs of the third party.)

      This is genuinely fair pricing to my way of thinking.

      Of course if you want to pay more, you are free to send it to the authors.

      --
      What one fool can do, another can. (Ancient Simian Proverb)
    2. Re:2.99? by neumayr · · Score: 1

      It doesn't really matter to the value I perceive which part of the money ends up with the author.
      $0.99 music downloads seem more expensive than $2.99 for a whole book, but your point is valid - it's immaterial, there is almost no perceived value anyway.

      --
      Truth arises more readily from error than from confusion. -Francis Bacon
    3. Re:2.99? by Garwulf · · Score: 1

      Well, for a book that is only an e-book and for the labour that went into it (as Konrath describes), it sounds about right - he'll probably hit a good price point to move plenty of copies with that.

      There is a correlation between price and perceived value, but when you're dealing with the online, there is also a history of what you could term as "free swag." When it comes to the 'net, the cheaper you can move something, the better. The big question is how much does it cost you, and how much do you have to make back to break even?

      Taking any major publishing company as an example, most of the cost involved in bringing a book into print is labour. A major publisher has editors, typesetters, copyeditors, cover artists, etc. Production is one of the smallest costs (particularly when the print run is thousands of copies).

      A small publisher like mine, or what the authors in the article are doing, reduces most of the labour costs to zero. That leaves you with figuring out the profit margin. So, to take a $10.00 cover price book as an example, going through the usual channels to bookstores, the breakdown of where that cover price is as follows:

      $4.00 goes to the bookstore.
      $1.50 goes to the wholesaler.
      $3.50 goes to the publisher (and the author - for the sake of simplicity, we'll put the royalties in here).
      $1.00 goes to the printer (these last two are very rough - I've only dealt with PoD print runs rather than large ones, so I don't have solid figures on the price per book of a large print run).

      Or, to look at it another way, the wholesaler buys the book for 55% off the cover price, and sells it for 40% off the cover.

      So, the calculation of what will be profitable comes down to how many units you need to sell to break even at X cover price. If you have no labour costs, no print costs, and 70% (approx. $2.10) is going to you, that's pure profit, and right in line with what you'd see in the breakdown above.

      --
      Robert B. Marks
      Author, Demonsbane in Diablo Archive
    4. Re:2.99? by Anonymous Coward · · Score: 0

      Well seeing as I got interested in buying this novel because it costs as much as 2 cups of coffee is a net profit to the author(s) also the whole posted on slashdot ought to boost the sales

    5. Re:2.99? by hedwards · · Score: 2, Insightful

      Indeed, and what's brilliant about it is that while he's making the same amount per book that he would've previously, it's almost certain that he'll end up selling quite a few more than previously.

    6. Re:2.99? by Legion303 · · Score: 1

      That's a great price point to me. It did a lot less damage to the perceived value than the title did, at least for me.

    7. Re:2.99? by kenh · · Score: 1

      Taken the other way, $2.99 is no more than many magazines, the decision to purchase the book at that price is low risk. esp. if you are a fan of the author's previous works. I'd like to see him ramp the pricing up for the same book in actual printed book format, from say Amazon, Lulu.com, etc. comparing costs. To generate the same profit per item, what would the 80,000 word book have to sell for (omiting his fetishist "bonus material" only available on the Kindle)? That would be an interesting comparison.

      --
      Ken
  8. Not really about DRM by Anonymous Coward · · Score: 1, Insightful

    The fact that he can publish on more than 1 device doesn't have much to do with DRM. DRM is about keeping it on a device once someone purchases it.

    Things like this will always help small writers due to the cost differential, but for large authors piracy would probably be rampant -- I know I would read more if I didn't have to pay for the content.

    1. Re:Not really about DRM by neumayr · · Score: 1

      Really? I know I'm more likely to appreciate something when I invested in it. Be it money or my own work. That is somewhat less the case when the thing I'm buying is immaterial, like ebooks, mp3s or download games, but it's still true. And that's the attitude the people around me have as well.

      --
      Truth arises more readily from error than from confusion. -Francis Bacon
    2. Re:Not really about DRM by hedwards · · Score: 1

      Citation necessary. What you're suggesting is fraught with problems, people tend to hang out with people that are similar to them and consequently get a magnified view of their importance. Meaning that you're not correcting for the fact that you're group of friends is not a representative sample.

    3. Re:Not really about DRM by neumayr · · Score: 1

      True.
      I was aware of the fact, but I have no idea on how to correct for it. It does seem to match the phenomena of the - also perceived - large amount of people filling their huge harddrives with more filesharing content than they actual consume. Again, no citation. If you got any hard data to prove or disprove my observation, I'd like to hear about it.

      --
      Truth arises more readily from error than from confusion. -Francis Bacon
  9. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  10. Promotion and Marketing by dcollins · · Score: 4, Insightful

    FTA: "Publishers also do promotion and marketing, though I haven't seen much of this for ebooks. Drawing on our fan bases, we sent out 260 advance reading copies of 'Draculas'..."

    The undercurrent to all these "internet for the win" stories is the same. This guy's primary advantage is that he's succeeded with major book publishers in the past. This gave him marketing, promotion, name recognition, fan base, contacts with Amazon and Huffington post to get the promotions for this project. Once you have the major-industry name recognition, then it's relatively easy to spin off and use the price advantages of the Internet to do your own thing.

    However, the vast majority of EBook self-publishers will not have this advantage, and will not have any chance of leveraging the same success or payoff for the last two month of this guy's labor (which is the entirety it took him to co-write and market this book). In addition, it's quite likely that there's a limited window of opportunity for this -- as book publishers become aware of the "spin-off" effect, it's quite likely that they'll start demanding more restrictive career-long contracts from new up-and-coming authors (same as how the music industry now wants "360 deal" chunks of a performer's outside concert, merchandise sales, etc.)

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  11. editing by fermion · · Score: 1
    While mostly I think books pay for large building, fancy cars, and drugs for the executives, which is really no different than any other industry, from what I see the one legitimate service they do provide is objective editing.

    Someone I knew self published in the early days of his trend. The book while very good, was not up to standards of a professionally published books. Way more spelling and grammer errors than in edited book. Way more material than needed to be there. All in all, though he had an editor, since the focus was on minimizing cost, the editing was not thorough.

    But I am not sure if editing or any of this is really the issue. Back in the day we had pulp publishing. Many authors made a lot of money. Now such publishing does not seem to exist, so if an author wants to make money, they are clearly going to have to bypass the publisher. At $.57 a copy, 100,000 copies is real money, and an average author is more likely to do that at $3 than $15.

    The cost of an e-book is $10 new, $5 over time. This cannot support the current publishing inefficiencies. Clearly publishing houses are going to have to the same thing as recording studios if they are to stay relevent.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:editing by Anonymous Coward · · Score: 0

      Editing really does matter. A few years back, I read a self-published book. Good info, but it looked like it had been edited by a ten-year-old. Had it been properly edited and formatted, I would likely have purchased several copies to give away.df. As it was, those sales were lost.

    2. Re:editing by belmolis · · Score: 1

      Another service provided by publishers that can be important is book design. It takes some expertise and talent to make a book attractive and readable. A good designer can make a noticeable improvement in the work of a decent writer, but most important, he or she can prevent the utter disaster that a fair percentage of authors will produce. The wrong fonts, too much boldface, poorly chosen margins, poor placement of illustrations, etc. can make a book unattractive and even difficult to read. Many good writers have little sense of this. Unless you are pretty sure that you are good at book design, it is a very good idea to have someone else who is go over the book. This doesn't have to be someone who works for a traditional publisher - you can hire a freelancer or get a friend to do it - but it is an aspect of publishing that do-it-yourselfers not infrequently miss.

    3. Re:editing by hedwards · · Score: 1

      Editing does indeed matter, but the people doing the editing are not drawing gargantuan salaries, they're pretty low in the organization and definitely not getting the kind of perks that the execs are. It's just too time intensive for a highly paid exec to waste time on.

    4. Re:Editing by hedwards · · Score: 1

      I agree with that. One of the things which separates Hemingway from most of the writers of his generation was that he was brief and to the point. He would rewrite a portion of a book over and over again until he got the words right. And he definitely understood the value of a word.

      Most writers could learn a thing or two from him. Don't put in descriptions where you can get away with just using the right word. And don't put more description than is necessary for the reader to fill in the blanks.

    5. Re:Editing by Anonymous Coward · · Score: 0

      Most writers could learn a thing or two from him. Don't put in descriptions where you can get away with just using the right word. And don't put more description than is necessary for the reader to fill in the blanks.

      Strangely that is why I don't like Hemingway. I find he uses too few words, and it's too bland and blank for me to get anything from his writing. Maybe some of his other works are better, but the few I could make myself attempt, well, I found them to be far too sparse for me to find much interest in them.

      Oh well, if you like Hemingway's terseness, more power to you, plenty of books for those of us who enjoy some pleonasms to devour.

      I don't even find that he uses very interesting words compare to some others, who it seems had a thesaurus by their side as they composed their work.

    6. Re:Editing by PatPending · · Score: 1

      Most writers could learn a thing or two from him [Hemingway]. Don't put in descriptions where you can get away with just using the right word. And don't put more description than is necessary for the reader to fill in the blanks.

      That's what I liked about listening to radio programs back in the day--my imagination was actively envisioning the scene. By contrast, video has all but destroyed this, reducing it to "chewing gum for the mind" (as someone once described it).

      --
      What one fool can do, another can. (Ancient Simian Proverb)
    7. Re:Editing by WindBourne · · Score: 1

      Perhaps you prefer a movie or something spells it all out for you?

      --
      I prefer the "u" in honour as it seems to be missing these days.
    8. Re:editing by Man+Eating+Duck · · Score: 1

      Another service provided by publishers that can be important is book design. It takes some expertise and talent to make a book attractive and readable. A good designer can make a noticeable improvement in the work of a decent writer, but most important, he or she can prevent the utter disaster that a fair percentage of authors will produce.

      Part of my job description is doing layout for books, I work at a small academic publishing house. Your post is spot on, but there is a shortcut that's available for most people: Get a decent template with defined styles and proper layout for all elements of your book. Apply the styles slavishly to every character of your book. If you're going for print you should get someone like me to go through your file before printing (as you point out), but if you've used a template I can do this in as little as an hour, it doesn't need to be expensive.

      As other posts mention you'll also need an editor, or at least a proofreader. It's incredible how you can stare yourself blind at your own text and the errors it contains, while even a friend with reasonably good reading comprehension can improve your text immensely.

      --
      Are you a grammar Nazi? I'm trying to improve my English; please correct my errors! :)
    9. Re:editing by Quirkz · · Score: 1
      I agree editing matters, and I suspect that's going to be one of the really big problems that needs to be sorted out with self-publishing. For most beginning authors, it's probably too expensive to pay out of pocked for a professional editing job. An alternative might be to let the editor in on a cut of the profits, but then A) you've got to find an editor willing to take a risk doing work for free (or possibly even an agent to help you find that editor), and B) the author's profits start to get diluted. Add in some design, and possibly some marketing, and pretty soon you're back to needing a proper publishing house to selectively pick winners, shell out cash up front for the expenses, and reap the lion's share of the profits. If you don't you've got the author going it alone, releasing an inferior product, and hoping despite that they can either scrape by or even be successful enough to afford better services next time around. Assuming the poor first effort doesn't hurt their reputation too much.

      I don't really have the answers, but I think it's likely we'll see some digital-only "publisher lite" houses come out of this. Places able to do just enough to make a book palatable, while still accepting some up-front costs and splitting the difference between current publisher rates and a scenario where the author gets all the profits.

      On the other hand, we might see a grass-roots community effort where authors and editors can come together on a web site to get decent quality work done (no idea of the financial arrangements). That would be sort of the back-end of the web site, while on the front end it would be a coordinated user experience, with an online store, book reviews and ratings, an intelligent recommender to help people find other writers based on their current interests and tastes. Obviously Amazon sort of does a little bit of the latter, but I think it's too big and too jumbled in with too many other things (as it exists now) to really serve as a go-between for self-published authors and interested readers. They'll probably get there eventually, given enough time, but I think there's definitely room for some other entity to rise up in that market space right now.

  12. Editing by xwizbt · · Score: 1, Informative

    He speaks of missing out the editors, as though they're not necessary. Sure, they hold up the project, but they also avoid the obvious typos and editing mistakes that J.A.Konrath's independent work is littered with. Littered sounds needlessly over-descriptive, right?

    Oh, well maybe it is. But even one or two typos or mis-spellings or mis-attributions of speech mars a novel for me. Perhaps I've been spoilt, but what is it by - edited works, that's what.

  13. Yet another article that didn't run the numbers... by Garwulf · · Score: 5, Interesting

    I never like articles like this - it reminds me a bit too much of the earlier adopter chatter back in 2000 when my own e-book was published (and, despite having everything going for me except not being Stephen King, proved to have an almost non-existent market). Certainly Konrath is describing some benefits to self publishing, so long as you have the savvy and editing skill to pull it off. But when it comes to trumpeting e-books as a better way in general than the printed book, he's giving a very skewed picture.

    Will he get a greater percentage of the royalties by self publishing an e-book through Amazon? Absolutely. Part of self publishing is keeping all the profits. Will he make more money than he would releasing a printed book?

    That, however, is a much different question. And for that, you have to run the numbers.

    Depending on the time of year, the total American book market (net sales) can be anywhere from around $450 million to $1.5 billion per month (there are large peaks and valleys, which is why you get the huge variations). The e-book market occupies around $22 million of this per month (it, oddly enough, has a general but very slight upwards slope, and does NOT have large peaks and valleys). As far as I recall, the audio book will take up around $15 million or so per month, but that's not a number I pay too much attention to, so don't quote me on it. So, for every dollar earned by an e-book, print books will earn anywhere from $20 to $65, depending on the time of year.

    Now, these are all very rough figures. The Association of American Publishers tracks this in far more detail on a month-by-month basis. The point is, though, that while a well-established author with a loyal fanbase can mitigate a large portion of this disparity, an average book published only as an e-book can deprive itself of over 90% of its potential income.

    (That, for example, is why in my business I use e-books mainly for promotional stuff - they just don't have a large enough market base to support them outside of marketing for what I do.)

    So, will Konrath keep a greater percentage of the profit per book? Absolutely. Will he make more money than he would publishing a print volume? Highly unlikely.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  14. why are ebooks still more expensive? by shortkud · · Score: 1

    I still don't understand why can buying an ebook still be more expensive then then buying the physical book

    1. Re:why are ebooks still more expensive? by Anonymous Coward · · Score: 1, Insightful

      They charge what they think you're willing to pay?

  15. Re:Yet another article that didn't run the numbers by PatPending · · Score: 1

    "Will he make more money than he would releasing a printed book?"

    That is only one source for revenue, the others being: the extended copyright length; audio book sales; and movie rights.

    There are other factors too. For example, even though the book sales may be lackluster (whether ebook or traditional), they could still make money from movie rights. And since they own the all the rights, they'd get all the revenue.

    --
    What one fool can do, another can. (Ancient Simian Proverb)
  16. Re:Konrath Fails to Give Credit Where Credit is Du by batkiwi · · Score: 3, Interesting

    If you start out trying to get a big publishing deal with a big6 house you would likely take many, many years to even get a legitimate read of your draft, let alone a single book published. And after you get that first book published you'll likely not make any money apart from your advance. 5 books later you may be sitting pretty, but only if the publisher decides to non-publish your latest effort because they have too many books in X genre this quarter, and the bigger fish gets more attention.

    Don't pay any attention to any author out there.

  17. Apple makes it easy... by ducomputergeek · · Score: 1

    Something I've noticed in the latest iWork software it is extremely easy to export to epub, which then can be read by a number of eReader apps and on the i devices. But writing and publishing isn't what takes up a lot of time and effort for publishers: it's the editing and type setting that is expensive. I have a client and good friend who is in the publishing business and has been for 25 years. We use him for publishing our technical documentation and most of his time/fees are taking what we wrote in whatever word processor and then formatting in Quark or InDesign with making sure images, charts, and graphs are all in the right DPI. Also they do a fair amount of editing and making things visually look neat, clean, and organized.

    I have developers and a technical writer who do good work with content and wording, but if you take what they submit as a rough draft and what our publisher actually prints, hey turn good documentation in to great documentation just because of it is presented on the pages. And it takes a certain kind of eye for that kind of work.

    --
    "The problem with socialism is eventually you run out of other people's money" - Thatcher.
  18. Re:Yet another article that didn't run the numbers by KingFrog · · Score: 2, Interesting

    Konrath has posted on this topic repeatedly. He makes nearly twice what he did with paper books, in a dollars/month basis. More importantly, he makes what he considers to be a fair amount to live quite comfortably on, and feels that he owes something to the readership - that is, a quality / price point equation they can't get with printed material. As long as he can live well on this, he doesn't care whether he could make that much more.

  19. Re:Yet another article that didn't run the numbers by Anonymous Coward · · Score: 0

    Footnote: and once a book is made into a movie, its book sales go up.

  20. Re:Konrath Fails to Give Credit Where Credit is Du by ErikZ · · Score: 1

    And if you start out using traditional publishing, it won't take many many years to reach the level Konrath is at?

    --
    Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
  21. Re:Yet another article that didn't run the numbers by JSBiff · · Score: 1

    Maybe I mis-understand the publishing business, but isn't a huge part of what published do is to *publicize* the works they are publishing? I doubt most independent authors can do the marketing that an established publisher can, and even the very act of getting a dead-tree book on the shelves of bookstore, department stores (target, walmart, et al.) is promotion - people who are in the store browsing, might find your book when they otherwise wouldn't. Publishers can put money into ad campaigns, their PR people can get you interviewed or reviewed on NPR, The Daily Show, PBS, or a hundred other media outlets. They can arrange to get you on a book-signing tour which will also publicize the book, and probably a dozen other ways of getting people to know about and maybe buy the book

    I wouldn't want to self-publish if I went into authoring, as I wouldn't even know where to begin to publicize my works.

    Now, I realize that not all authors get the premium treatment - as a new author, your book will only get probably a relatively minimal amount of publicity - the publisher won't pull out all the stops, but if they are going to publish you at all, they will at least try to get your books some mindshare so they can recover the costs. If your first book are two make more money than they cost the publisher, and are generally received well, then they might decide to risk a bigger campaign the next time, right?

  22. Re:Konrath Fails to Give Credit Where Credit is Du by El_Muerte_TDS · · Score: 1

    For all we know the publisher made him a worse writing due to shaping him to the image the publisher set out for him.

    Editing works both ways, and considering we only observe the end result and cannot redo the process to the observe the other possible result the argument that the publisher made him a better writer is moot.

  23. Re:Yet another article that didn't run the numbers by The+Living+Fractal · · Score: 2, Interesting

    I think you're ignoring a simple fact: some of us buy more e-books than normal books, and even go to such length as not reading printed books anymore given the choice. Me, personally, if I have the choice between a printed copy and an e-book, I'm going with the e-book. When I shop for books, I start with e-books. Because I want to know what I can read on my preferred medium. If I find nothing (unlikely) I may revert to paper.

    So, what I'm saying is this: If a thousand people buy my e-book, and they are all people who only buy e-books and not printed books, then me getting with a publisher to have my book published isn't going to achieve a single thing for me.

    And, as a related note: Your numbers quoted do not take this factor into account.

    --
    I do not respond to cowards. Especially anonymous ones.
  24. Re:Yet another article that didn't run the numbers by The+Living+Fractal · · Score: 1

    I should've been more clear: What I meant was if a thousand people were interested in my book, but only wanted it on e-book and not printed.

    --
    I do not respond to cowards. Especially anonymous ones.
  25. Self-publishing vs. editorial vetting by davidwr · · Score: 4, Insightful

    Traditional publishers act as brokers, bringing the written word to those who want to read.

    They sift through the junk so I don't have to.

    Self-publishing works well for:
    * Authors with an established reputation in that genre
    * The rare person who can act as his own editor. Hint - if you think that's you, it isn't.
    * Anyone who isn't motivated by finances and who doesn't need the marketing services of a reputable publisher.

    The first group we already know.

    I don't know anyone in the 2nd group.

    The 3rd group includes people who traditionally self-publish, such as universities and religious organizations, the traditional novelty press market, and niche publications which are one step above the novelty press market in quality but where the author won't mind if nobody buys or reads his material.

    I would put most bloggers and others who publish non-tolled Internet content in the third group.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
    1. Re:Self-publishing vs. editorial vetting by John+Hasler · · Score: 1

      Traditional publishers act as brokers, bringing the written word to those who want to read.

      Traditional publishers acted as manufacturers, fabricating and distributing physical objects. This entailed allocation of scarce resources, use of expensive capital equipment, and the risk that the 10,000 or so copies that an econmical print run required might all comeback to be pulped. In this environment it made sense for the publisher to own the book as he had a great deal invested in it. With ebooks, however, the author has far more invested than does the "publisher". The manufacturing and distribution functions are gone, and the editing could be handled by independent editors working on commission.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    2. Re:Self-publishing vs. editorial vetting by chispito · · Score: 1

      Self-publishing works well for:
      * Authors with an established reputation in that genre
      * The rare person who can act as his own editor. Hint - if you think that's you, it isn't.
      * Anyone who isn't motivated by finances and who doesn't need the marketing services of a reputable publisher.

      Why is it assumed that self-published has to mean self- or non-edited?

      --
      The Daddy casts sleep on the Baby. The Baby resists!
  26. Re:Konrath Fails to Give Credit Where Credit is Du by Anonymous Coward · · Score: 0

    Actually if you RTFA you would immediatetly see that he addresses these
    criticisms directly in the article:

    > Of course, a publisher provides more services than cover art and formatting. For one thing,
    > they edit. But among the four of us we've written over eighty novels, and we were able to edit
    > each other and do our own copyediting with relative ease.

    > Publishers also do promotion and marketing, though I haven't seen much of this for ebooks.

    > Drawing on our fan bases, we sent out 260 advance reading copies of "Draculas."

    conclusions:

    1) the author is clearly aware that the method he has adopted is not suitable for everyone.
    2) the original poster did not do his basic homework before posting

  27. Re:Konrath Fails to Give Credit Where Credit is Du by hedwards · · Score: 1

    What makes a person a good writer is doing a lot of writing and having to respond to criticism. There's nothing about it which requires an editor, some people are just naturally gifted for telling stories and really only need to know how it's coming across.

    The book industry really doesn't work the way that you think it does. They invest in order to get a product out of it, and if you're not relatively close already they probably won't sign you.

    If you're already that close, then there's no reason why a few neutral friends or acquaintances couldn't do the same thing.

  28. Re:Yet another article that didn't run the numbers by PatPending · · Score: 1

    Me, personally, if I have the choice between a printed copy and an e-book, I'm going with the e-book. When I shop for books, I start with e-books.

    Doesn't that depend on the type of e-book and the e-reader? For instance, a book about programming, when read on the Kindle (or any other e-reader lacking copy/paste/edit) seems practically useless. Or a book on Renaissance art -- again, practically useless with a monochrome e-reader. (Not just for its lack of color but its small screen.)

    --
    What one fool can do, another can. (Ancient Simian Proverb)
  29. Publishing by Anonymous Coward · · Score: 0

    Man, I wish there was some kind of easy way for me to write words, and have them readily accessibly by millions. Heck, they could even save them for later if they wanted to.

    I can't imagine how such a system could possibly work though. Clearly, it's madness.

  30. A bit like the lottery by DaMattster · · Score: 1

    Well, publishing your own eBook is a bit like playing the lottery. You hope to write a book that will make it big much in the same way you hope to buy a lottery ticket that wins the PowerBall or MegaMillions. If you treat it as simply an interesting project and do it solely has a hobby without expectations, writing your own eBook can a rewarding experience. At the very least the act of writing can exercise the brain in a way that daily life cannot provide. I like the fact that Amazon provides the ability for one to self publish and make it practical for a hobby. It does lower the bar for entry into published media.

  31. Re:Yet another article that didn't run the numbers by Garwulf · · Score: 4, Interesting

    That is a part of it, and large publishers can do much more on that than smaller publishers. However, there is advertising out there. Every time my publishing company publishes a book, I pay for an advertisement that goes out to tens of thousands of bookstores and libraries (I also do a decent amount of advertising with free online samples, book reviews, etc.).

    But, actually, that's not the big problem with self-publishing a book.

    Self-publishing tends to have a stigma against it, but that stigma is there for good reason - and that reason is that 95% of self published books are utter crap that didn't get past the gatekeepers in the major publishers due to basic quality control. There is, unfortunately, an entire industry based on publishing writers who have more money than brains or talent - these are called vanity presses. Most of these books are terrible, and the publisher in question makes thousands of dollars on the fees they charge to the writer before so much as a single copy is printed.

    (Just as a rule, the money flows to the author, not the other way around.)

    Another problem with self publishing is that most authors are not the best editors of their own work. In fact, very few writers can both write and edit - they're different enough skillsets that there is that little overlap. But even when a writer can, they tend to be workmanlike at best. This is because if a writer writes paragraph X, that is supposed to say Y, that writer will always know that Y is the message. Unfortunately, paragraph X might not have actually said Y, and because the writer automatically reads Y into the paragraph, s/he doesn't catch the error. In short, the author is just too close to their own work to be the best editor of that work.

    Those are actually the biggest problems with self-publishing, and why most self-published books fail. If you look at the self-published market, it wouldn't surprise me in the slightest if the majority of the people who managed to make both self-publishing and e-book publishing successful are the ones who started in traditional publishing, built a readership there, learned the business as they did it, and then transitioned.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  32. You get what you pay for by tepples · · Score: 1

    I mean, there is a correlation between price and perceived value

    Didn't some trade organization advocate the same argument about $0.99 music downloads?

    "You get what you pay for." Some goods are more desirable simply because they cost more. All other things being equal, and with incomplete information about the quality of a work, a consumer is likely to assume that a good with a lower sticker price has a lower sticker price because it is the inferior good. See also Veblen good.

  33. Movies by DaMattster · · Score: 3, Insightful

    YouTube became the way for ordinary people to create their own movies, videos, etc and have an outlet for other people to view them. The Kindle and other platforms do much of the same thing but for reading material. Some YouTubers have lucked out big time while others simply enjoy having an outlet to distribute their media. I think people are being harsh on the author of this article. I think the article simply was designed to give people an idea of how to publish when they want to do so. The author makes no promises of riches.

    1. Re:Movies by kenh · · Score: 1

      YouTube provides free access to content - will Amazon provide free passage for self-ePublished authors? I doubt it, since AMazon will incur a very real data charge for downloading the self-ePublished book to the Kindle if access over 3G network, and I'm not sure Amazon wants to futher fragment the market to breakdown what's available over "free" wi-fi vs. "free to you, not Amazon" 3G network.

      As for the author, he provides a 50,000 foot view of the process (we choose Amazon Createspace), but never gives any real justification of discussion of alternatives. I assume he researched alternatives, why not include his "notes" in the article?

      It is apparent this author is working at a different level than the average self-publishing author (The book is exclusively on Kindle for 12 months? What kind of benefit does that give Amazon? Kindle? How was that negotiated?)

      Also, his article is a bit premature, this should have been written AFTER Halloween, when he could discuss the reality of his decisions, not just the possibilities - they gave out 260 advance copies, and expect 100 on-line (friendly) reviews, did they get them? Did they translate into sales?

      This article describes the decisions and design of his lemonade stand, and how those decisions will improve sales, profitability, etc. but was written the night before he goes out on the street corner and sells his first glass of Lemonade.

      --
      Ken
  34. Re:Yet another article that didn't run the numbers by Garwulf · · Score: 2, Interesting

    No, I'm sorry, I'm afraid you're the one making the assumption. You're assuming that it's an either/or when it comes to e-book and print book editions, rather than an "and." The figures I'm working from are for the entire market, and in a lot of places and genres, there are concurrent print and e-book editions (in fact, these days that's in many cases the rule rather than the exception).

    So, if a thousand people want the book as an e-book and not a printed book, then they buy the e-book instead of the printed book, and it gets reflected by the figures. So, sorry, but what you mention is already built into the statistics.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  35. Re:Yet another article that didn't run the numbers by Anonymous Coward · · Score: 0

    Yeah, but you gotta run the *right* numbers. You've cited the income of major publishers, but
    given no indication of the income of authors. The right numbers to compare are income
    of the authors who published with major houses vs. income of *equally prominent*
    authors who self-published. The difference between those two values is the economic
    assessment of the value brought by the publishing industry.

    Since the publishing industry is, for better or worse (usually the latter, in my view),
    responsible for much of the *fame* of so-called "established writers" (and please
    don't confuse that with a quality assessment), the best test would unknowns vs.
    unknowns.

    My guess is the publishers still win, but don't tell people to cite the numbers, then
    cite all the wrong ones yourself.

  36. Re:Yet another article that didn't run the numbers by John+Hasler · · Score: 2, Interesting

    Most self-published books fail because most books fail. The difference is that electronic self-publishing is easy and inexpensive so lots of books that would have stayed in the author's trunk under the old system get a chance. Most fail, of course, but some will succeed that would have never been given a chance under the old system.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  37. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  38. Comment removed by account_deleted · · Score: 4, Informative

    Comment removed based on user account deletion

  39. Comment removed by account_deleted · · Score: 2, Insightful

    Comment removed based on user account deletion

  40. Re:Yet another article that didn't run the numbers by cdrguru · · Score: 1

    And in 50 years it might be the case that an ebook would be the logical choice.

    Right now, ebooks are maybe 4% of the publishing market. And this is with Amazon having a list of 100 books that are free to download on the Kindle immediately. And these aren't just recycled Project Gutenberg titles - there are new authors with some OK books in the list.

    So that means that 96% of the people in today's world are buying physical books. If you are thinking about publishing a book with mass appeal, then restricting yourself to 4% of the market - even if you are making 10 times what you would with a print publisher - is senseless.

    Now, there are clearly some niches where doing an ebook-only sort of thing might be the right way to go. But the article is about someone with a vampire book and how could that be considered anything but a mass market sort of book?

    4% vs. 96% if you have to choose a single format. Why not go both ways? Print and ebook?

    The author wanted to make a point, and unfortunately his point is lost because if you know anything at all about publishing and mass marketing of books that niggling 4% figure is going to come up and bite you in the ass.

    Yes, I own a Kindle. Yes, I have lots and lots of non-Amazon content on my Kindle so don't tell me about it being locked down, because it isn't. And I have a book that the publisher produced both a print and ebook version of.

  41. Re:Yet another article that didn't run the numbers by Anonymous Coward · · Score: 1, Interesting

    > So, for every dollar earned by an e-book, print books will earn anywhere from $20 to $65, depending on the time of year.

    Using the total volume sold or the total retail sales shows that the paper market is larger, yes. But the issue is how much you, the author, personally make.

    IMO, the tipping point is the author's popularity. If you know you're only going to sell 10,000 copies either way, you might as well do it electronically and make more money. But there's a tipping point; if you're popular enough, fewer people have ebook readers than the number of people who'd buy your book in print. So at some point the greater volume of paper books sold, even at a lower per unit pay to you, exceeds what you could make doing only ebooks. (This point is moving upwards as more people buy ebook readers, of course). The question is just where the balance point is right now.

  42. lets see by Anonymous Coward · · Score: 0

    old computer 80$

    internet account 60$/month

    xampp webserver free

    linux free

    private bit torrent tracker free

    140$ and get a few people to spread the word your selling your ebook for 1$
    all you need to do is sell 60 a month to cover the net and then 80$ for the old box.
    if you htink you can do so go for it....maybe someone like me might list you freely as long as it has nothing to do with a true publisher....

  43. Re:Yet another article that didn't run the numbers by Pharmboy · · Score: 1

    So that means that 96% of the people in today's world are buying physical books.

    For what it is worth, I would imagine it is even higher. Likely, ebooks are purchased mainly by people who also buy physical books, so it is a supplement to their book collections, not a replacement of. I would imagine there are very few people who only buy ebooks (not counting piracy and free books), perhaps as low as 1%.

    No matter how cool a reading medium gets, it will always be an uphill battle to beat the tactile, analog feel of dead tree when it comes to reading. If you put a paperback in your back pocket, and sit down, it doesn't break. It never needs batteries or recharging, and even if one "breaks", you only lose one book. Ebooks are handy for some things (searching text, skipping around tech manuals, etc.) but they will never completely replace physical books.

    --
    Tequila: It's not just for breakfast anymore!
  44. Rmember folks e-books are only 6% of sales by PatPending · · Score: 1

    As was previously report on Slashdot, e-books are only 6 percent of book sales

    --
    What one fool can do, another can. (Ancient Simian Proverb)
    1. Re:Rmember folks e-books are only 6% of sales by Legion303 · · Score: 1

      And in this case, e-books will be 100% of sales for this title, because it isn't going to be published any other way.

  45. Re:How long does copyright last? by ArundelCastle · · Score: 2, Funny

    I notice he talks about controlling the book forever, so he would also like a copyright term of infinity?

    Is his book about cryogenic freezing?
    It's logical that the first person to live well beyond a normal copyright term would also want to write a book about doing it.
    Just sayin'.

  46. Anyone ever use LULU.com? by CrazyJim1 · · Score: 4, Interesting

    I just wrote a book which is compilation of the blog/articles on my website over the past years. By going through LULU.com, we were able to publish the book for free when no other people wanted to publish our book. My family members who don't use computers got to read what I wrote and they enjoyed it. If you ever have some information available to you, put it in book form, maybe someone will want to buy it. Like I said,"You can do something as simple as compile all your blogs/articles over the past few years, and turn it into a book!"

    1. Re:Anyone ever use LULU.com? by kenh · · Score: 1

      Personally, I find how-to articles that walk you through the mechanics of publishing your own writing into a physical book more interesting, because some day I might have a large enough collection of random thoughts and writings that I want to give to friends and family members - I don't imagine I'd be able to convince anyone I don't personally know to read, never mind buy, a book I might write.

      --
      Ken
    2. Re:Anyone ever use LULU.com? by Raenex · · Score: 1

      My family members who don't use computers got to read what I wrote and they enjoyed it.

      Did you tell your aunt that you hated the ugly sweater she got you for Christmas?

  47. Professional Editor for Hire here... by herojig · · Score: 0, Redundant

    For those that are serious about ebook production, and that need a professional editor and someone who can proof and format your book for EPUB, MOBI, etc., then g

    --
    I think therefore I can't be ~TTNH
    1. Re:Professional Editor for Hire Here... by Anonymous Coward · · Score: 0

      the irony of the post-and-a-half is humorous to say the least...

  48. Professional Editor for Hire Here... by herojig · · Score: 1

    For those that are serious about ebook production, and that need a professional editor and someone who can proof and format your book for EPUB, MOBI, etc., then go here for more info: http://www.phoenixstudios.com.np/corporate [phoenixstudios.com.np]. Our rates are low, as we are an outsource provider with little overhead. No, this is not spam, I read /. everyday and found this article of great interest (well, the comments were interesting). Cheers!

    --
    I think therefore I can't be ~TTNH
  49. Yet another article that didn't run the actors. by Anonymous Coward · · Score: 0

    Another problem with self publishing is that most authors are not the best editors of their own work.

    Isn't that complaint like saying actors can't become directors because it's a different skillset, or they're too close to their work (Leonard Nimoy for example).

  50. Re:Konrath Fails to Give Credit Where Credit is Du by Ostracus · · Score: 1

    I think the more insightful question when articles like these come up, is why does the audience not understand the processes behind the creation of the entertainment they enjoy? Today it's books. Tomorrow it could be music. The following day, movies complete with the "down with the man" and "buggy whip" posts. Is there really anything insightful about basically saying,"I like cheap stuff and 'the man' is keeping that from happening".

    --
    Shai Schticks:"You don't make peace with friends, you make peace with enemies"
  51. Re:Well, FWIW... by batkiwi · · Score: 1

    Self publishing is only really viable the last 2 or so years, so there's going to be ZERO stats on the subject, but I wonder if that's actually true at all?

    Take 100 starting out authors today (50 self publishing, 50 submitting drafts to big publishing houses). Check their average earnings from books in 2, 5, and 10 years.

    You really think the ones just starting submitting, as opposed to publishing NOW (and for cheap), will wind up better on average?

    Do you actually think that a single author out of those 50 just starting submitting manuscripts will make it at all in the standard writing game? (by make it I mean earn a living family wage from books alone)

    A quick look at the music industry hints this is not the case. They're not the same, but there are too many similarities to simply ignore. I'd be betting on more out of the self publishing crowd doing well.

    This is only possible because of the proliferance of ereaders, which even 2 years ago were new and the to average person unheard of.

  52. Music publishers used to be sacred cows.... by arcite · · Score: 1

    ebooks are a paradigm change, just like the Guttenburg press. Hint:there were many people who thought that was a bad idea at the time too!. The establishment always FEARS and DERIDES change.

    1. Re:Music publishers used to be sacred cows.... by hitmark · · Score: 1

      Because the status quo results in a, for them, positive money flow. Change is in essence uncertain. This is the root of the innovators dilemma.

      --
      comment first, facts later. http://chem.tufts.edu/AnswersInScience/RelativityofWrong.htm
  53. Only ONE thing you're leaving out.... by arcite · · Score: 1

    Bookstores EVERYWHERE are closing! Everyday, in every city another bookstore closes and there aren't any new one's opening! The large chains are going bankrupt as they scramble to figure out how to eek out revenue from declining sales. eBooks are the future.

    1. Re:Only ONE thing you're leaving out.... by Garwulf · · Score: 2, Insightful

      Um, no - ONLINE sales are a large part of the future. But even your claim of bookstores closing every day doesn't take a couple of things into account:

      1. The North American economy has not yet recovered from the recession, so sales are down across the board. Five years from now, it will be a different story (I hope).

      2. In over a decade, the e-book has barely managed to carve out 5% of the total book market, and it only manages that on months where book sales are low.

      E-books will have a place in the future of the book, but they are not going to replace the printed book. Now, you can legitimately ask me why I say this, and I do, in fact, have an answer.

      Way back when, the VHS won the format war with BETA, and dominated the home video market. A new, better optical format that had superior video and sound, and even special features, was developed. And for 15 years, the laserdisk struggled to make some impact on the home video market, and failed. Around ten years ago, a new, better optical format that, like the laserdisk, had superior video and sound, and even special features, was developed. And within 5 years of the DVD hitting the market, the VHS became an endangered species.

      So, why was this? Why did the DVD succeed, while the laserdisk failed? Both were better technology than VHS.

      But, there was a difference between the laserdisk and the DVD. The laserdisk was about 30 cm in diameter, and could only hold around 45 minutes of video per side. So, it was better on a technology level, but when it came to convenience, a VHS was smaller, and you didn't have to interrupt the movie you were watching to flip it over. The DVD was both better AND more convenient - it was smaller than a VHS, and it could hold the entire movie on a single side.

      Now, apply the lesson to the printed book and the e-book: the e-book is more technologically advanced than a printed book - no disputing that. But, it's not more convenient. With an e-book, you will always need a reader, and to deal with file formats, and a shorter shelf life. A printed book is about as simple an object as you can get - unlike the e-book, the printed book has NO technological requirements for the consumer. So, if market domination is based on creating a product with more convenience to the consumer, the e-book just does not have what it takes to supplant the printed book.

      Now, if something did come along that was more convenient than the printed book, you'd see the DVD vs. VHS situation repeat itself, and the printed book would become an endangered species within five years. But, in the comparison, the e-book is the laserdisk, not the DVD.

      --
      Robert B. Marks
      Author, Demonsbane in Diablo Archive
    2. Re:Only ONE thing you're leaving out.... by JimFive · · Score: 1

      the e-book is more technologically advanced than a printed book - no disputing that. But, it's not more convenient. With an e-book, you will always need a reader,

      I think it is a mistake to compare a single ebook with a paper book. You are correct that a single ebook is not more convenenient due to all the things mentioned (file formats, batteries, fragility, etc.) However, the ebook reader replaces a library not a book.
      --
      JimFive

      --
      Please stop using the word theory when you mean hypothesis.
    3. Re:Only ONE thing you're leaving out.... by ccp · · Score: 1

      So, if market domination is based on creating a product with more convenience to the consumer, the e-book just does not have what it takes to supplant the printed book.

      For me, at least, going on vacation with an e-reader loaded with a few hundred books is more convenient than carrying a trunk full of them. YMMV

  54. this is bullshit by arcite · · Score: 1

    Just as there are 'self-published' authors there are freelance editors as well. There seems to be a disconnect that one assumes just because someone is a self-publisher that they don't hire an editor. This criticism seems like a petty and desperate attempt at justifying the current publisher's monopoly.

    1. Re:this is bullshit by Garwulf · · Score: 2, Insightful

      It isn't - it really isn't.

      The problem is that most of the vanity press industry is very much a scam. They tell writers that they will be professionally edited and published, for a nice low fee of $5000, or something like that. Then, if they even do an editing pass, it's a very limited and cursory one. They're already thousands of dollars in the black for the book, so there isn't any real need to make it more successful.

      So, the author - who even though s/he was told there would be a professional editor involved, probably didn't have any real editing help at all - gets his/her book, and it appears on Amazon, where it usually sells less than ten copies. The authors who manage to sell more than that are the ones who have busted their hindquarters marketing and moving the book. But, when people generally talk about "self published" authors, vanity press authors are what the term has referred to for years.

      There is a very large difference between that and an author who has learned the business and decided to go it alone. Those people get business licenses, found their own publishing house, get the help of a good editor, and deal with the printer directly. But, they are in the smallest minority compared to the thousands of would-be writers who get sucked into vanity publishing.

      --
      Robert B. Marks
      Author, Demonsbane in Diablo Archive
  55. Here is a hint by arcite · · Score: 1

    The ebook market is growing year to year, while paper books are continuing to shrink. Give it 5 years, the pattern will be even more accelerated.

  56. Re:Konrath Fails to Give Credit Where Credit is Du by Rogerborg · · Score: 1
    --
    If you were blocking sigs, you wouldn't have to read this.
  57. Just did it, here's my thoughts by dmorin · · Score: 4, Informative
    It may be a little late for me to weigh in on this one, but I've just published an ebook (http://www.hearmysoulspeak.com) on Kindle within the last couple weeks, so I figured I'd offer my own experience from a different angle.

    I'm not a traditional published author. This is my first book. Using the logic that an ebook has numerous formatting considerations that make it easier (far less worry about page numbers, page size, left/right concerns, etc...), I decided to go with the ebook in the hopes of making enough $$ that it'd be worth my time to properly format a print book.

    The book is about Shakespeare (specifically, a collection of Shakespeare wedding material), and I knew two things - I should have some sort of credentials in the area I'm writing about, and some sort of way to market. I run a number of Shakespeare sites (http://www.shakespearegeek.com primarily among them), and have done so for a number of years. They've got a pretty good following. I thought I'd be all set there, at least as far as getting a jumpstart goes. I'm also a web guy for a living (though not a designer), so arranging a domain and getting some content on it was not much of a worry (http://www.hearmysoulspeak.com did I mention that?) My strategy has been "Have something acceptable up, then drive traffic, and then once you've got traffic up, worry about making a prettier site."

    I did have an editor. You need an editor. You will make stupid typos, if nothing else, and you'll need another set of eyes to spot them. An editor also serves as your first reader, and can say things like "This part didn't make sense to me" or "You said the same thing here that you said over there." Get an editor. I lucked out, one of my regular readers who happens to be a college professor said he'd do it for me, and was very helpful.

    The publishing part is actually the easiest. There are a zillion "ebook converter" apps out there. But instead of doing that, just go straight to Calibre (http://www.calibre-ebook.com), as it does everything. I originally started mine in LaTeX, because I was heading for print. Then I switched to PDF (easily converted) until eventually ending up with EPUB since it seemed popular. EPUB, for the curious, is basically just a zip file of HTML with some organizing context thrown in). See below, though, for thoughts on how to handle multiple formats.

    Here's the tricky part of publishing, even if you do crank out multiple versions of your book : a) every publisher wants a different one, and b) you have to do it individually for each. I started out on Lulu, because that was the most efficient way I saw into the iPad store. iPad wants EPUB. Fine. But then I wanted to release a PDF version as well, to cover the wider case for people reading on a PC. Lulu can handle that - but it can't apparently associate them both on a singe page. So I'll forever have two products in their catalog. I can live with that.

    Aha, but what about Kindle? Kindle has its own store, for one. And, it wants MOBI format. Ok, did that. Now I've got to maintain my book in two places.

    Guess what happened last week? Barnes and Noble opened up their Pubit! store for the Nook. Yayyy, three places to maintain my book. I hear Borders has a project in the works as well.

    I generated every format (EPUB, MOBI, PDF) of my book in Calibre, and then tweaked them by hand until they looked the way I wanted (or at least, as close as I could get). Although all of the ebook stores will do automatic conversion for you, keep in mind that your copy will end up looking terrible.

    Your pages on all these stores will also look very plain, until you get some reviews. Seriously, go get some reviews. Give away as many copies as you can, and beg reviews. This is the stage I'm in now. I've got web reviews, but I'm trying to get people to take the time and go give Amazon or iPad reviews. They help. Nobody wants to feel like they're the first one taking a chance on what could be a piece of garbage.

    Lessons learned so

    1. Re:Just did it, here's my thoughts by Anne+Honime · · Score: 1

      Speaking only for myself, I welcomed your input on that topic. Shakespeare is somewhat out of my radar (non native english speaker here, just knows some bits about his works, but on a very basic level only), so I didn't felt compelled to click your links, and enjoyed the description of your struggles. Have luck.

    2. Re:Just did it, here's my thoughts by Quirkz · · Score: 1
      This is incredibly informative. I'm not in your readership market, but I don't object in the least that you mentioned your product while also providing useful information. I've thought about self publishing, and I wish there were a few dozen more posts expansively detailed like yours, so I could have a great spectrum of experiences to draw from.

      For what it's worth, I go out of my way to mention my computer game on slashdot any chance I get, as long as I can be on topic. Nobody's yelled at me yet for self-promotion, though quite a few can't get past the word "Twilight" and assume it must mean vampires, rather than the deprecated, historical meaning of "sunset." But now I'm going to really push it by telling the Shakespeare fan that the game even has a villainous 'Bard' wannabe along with a cast of Shakespearean villains who you get to beat up as part of fighting crime.

      Have I gone too far now? Probably. But thank you for your information. It really was useful for me.

    3. Re:Just did it, here's my thoughts by dmorin · · Score: 1

      Thanks Anne. I know that my topic is pretty specific, which makes it that much more important that I promote it far and wide. You never know when you're going to run into somebody who knows somebody who's getting married, after all!

  58. Re:Well, FWIW... by karuna · · Score: 1

    JA Konrath himself writes that he submitted his works to agents for 6 years until someone picked it up.

    He admits that it was a great learning period to learn his trade of entertaining writing.

    On his blog he also explains why he thinks that agency model is flawed. Generally only 1 out of 5 books earns out advance payment to authors and start earning royalties, so publishers are mostly shooting in dark. Most pbooks sold are trash. Even great talents e.g., JK Rowling had many rejections.

    The sci-fi books I liked most are not even published either as pbooks or e-books. They are just put on website by authors themselves. The trash among e-books is enormous. At the same time it also gives more opportunity for talents to express themselves. And before we counter that publishers provided better support for authors then there is a fact that only 1 out 100 published authors earn living exclusively with writing.

  59. Re:Yet another article that didn't run the numbers by karuna · · Score: 1

    So, will Konrath keep a greater percentage of the profit per book? Absolutely. Will he make more money than he would publishing a print volume? Highly unlikely.

    According to his blog he is already making more money from e-books than from print books.

    He may be just in specific position due to his fan base but he is betting that e-readers base will grow and paper books will diminish sooner than later. The authors who now sign seemingly lucrative but restricting contracts with publishers may regret it later. He says that such contracts made sense previously but not in e-book age.

    The current situation is different from 2000. For casual reading I mostly buy ebooks. It wasn't the case even half a year ago.

  60. You could have told us... by kenh · · Score: 1

    You could have told us the story was on the Huffington Post - that article was as much promotion for the book as it was anything else.

    So, to re-cap, this is the "new publishing" model:

    1) become a famous, published author with 13 books published, have sold one book as a movie
    2) work with three other famous/published authors
    3) write the book collaboratively
    4) save all your process documents as special 'e-filler' material
    5) crowd source the editing to friends & co-authors
    6) give away a couple hundred advance copies to friendly reviewers (to stuff the Amazon review space prior to publication)
    7) price the book so low (less than many magazines), to capture impulse buyers
    8) keep a larger portion of a lower book price (divided four ways) for a book available to only those reader/customers that buy ebooks at Amazon.
    9) in 12 months make the book available to other buyers (other ebook retailers, physical books, etc)

    That's great - now, can someone help me with step one?

    --
    Ken
    1. Re:You could have told us... by slyrat · · Score: 1

      9) in 12 months make the book available to other buyers (other ebook retailers, physical books, etc)

      What? How is this a good idea. I guess e-book is more associated with the kindle rather than all the other devices.

  61. Re:Well, FWIW... by Anonymous Coward · · Score: 0

    The sci-fi books I liked most are not even published either as pbooks or e-books. They are just put on website by authors themselves.

    Can we have links plz?

  62. Re:Yet another article that didn't run the numbers by martyros · · Score: 1

    Another problem with self publishing is that most authors are not the best editors of their own work. In fact, very few writers can both write and edit - they're different enough skillsets that there is that little overlap. But even when a writer can, they tend to be workmanlike at best. This is because if a writer writes paragraph X, that is supposed to say Y, that writer will always know that Y is the message. Unfortunately, paragraph X might not have actually said Y, and because the writer automatically reads Y into the paragraph, s/he doesn't catch the error. In short, the author is just too close to their own work to be the best editor of that work.

    What do you think about his claim that the four authors of the book edited one anothers' work? At least that takes away the "it was supposed to say Y but doesn't" problem.

    Editing would be hard to crowd-source, but might be able to be paid for. Filtering should be able to be crowd-sourced somehow. But I can't see how promotion and marketing can be crowd-sourced without a pre-existing fan base (as the author of the article clearly has).

    --

    TCP: Why the Internet is full of SYN.

  63. Don't bother by BigBadBus · · Score: 1
    A friend of mine writes the occasional book, but the scare stories he told me put me off. His books sell for about £15-20, but for every 1000 sold, he gets £1000, which is pitiful. Yes, I know publishers have to proof-read, typeset, edit, bind and distribute, but they're making most of the money from some one else's hard work. So, I decided to try the ebook route. My book sold OK and I offered to distribute it via email or on CD, but it wasn't making much. So, after advice from people that they wanted a physical copy, I am now selling my book as a paperback from Lulus (initially I tried the Espresso book machine, until they increased page costs 50%). It is now selling a lot better though my profit margin is quite a bit less. My advice is: people seem to prefer a physical book to flick through, rather than an e-version.

    Oh, and heres my book if you want a copy!

    1. Re:Don't bother by BigBadBus · · Score: 1

      ...oh yes, just remembered. If you really want any book to sell, you will need to buy an ISBN. Without it, you'll be lucky if reviewers will touch it. You'll be limited by publicity on the internet and word-of-mouth, which are poor ways to sell a book.

    2. Re:Don't bother by slyrat · · Score: 1

      Oh, and heres my book if you want a copy!

      Where's the e-book you mentioned? Also, which sites did you put the e-book on?

  64. Re:Yet another article that didn't run the numbers by Garwulf · · Score: 1

    Okay, I read at least part of his blog, but the impression I got was that he was comparing e-books currently in print to printed books currently out of print. Now, I could be wrong, and there is plenty of room for somebody with a pre-existing fan base to have a successful e-book career, or even for lightning in a bottle. One of the problems with taking the macrocosm and trying to draw conclusions about the microcosm from it is that the macrocosm is general trends, and there will be plenty of examples that are the exception to the rule.

    As far as e-readers growing and printed books diminishing, I very much doubt that. And the reason I doubt that is that there is something REALLY odd going on with e-book sales figures. And I'm not talking about Amazon refusing to reveal Kindle sales numbers. I'm talking about what the publishers see and report about their sales.

    The book market has very large peaks and valleys. The difference between the highest peak and the lowest valley, for example, can be over a billion dollars. The main peaks seem to be December and July/August, and the main valleys seem to be March and October. There is, of course, variation from year to year.

    The e-book sales, however, do NOT have these peaks and valleys. If you were to plot them on a graph, you'd see the books appearing to be a sort of sin wave, and the e-book sales would be straight line with a very small upwards slant. Occasionally, there seems to be bump where the e-book gains some ground, but then it returns to the straight line - just a higher one. Now, if this was just two different formats in the same market, you would expect to see the peaks and valleys reflected to a smaller degree in the e-book sales (the exception being December, as e-books are quite difficult to give away as Christmas presents). But this just isn't present.

    The implication is that e-books are actually a related, but a separate enough market that the market forces impacting the printed book do not impact the e-book. The more I look at it, the more I'm convinced that these just aren't part of the same market to begin with, as strange as that sounds.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  65. Re:Well, FWIW... by karuna · · Score: 1
  66. Re:Yet another article that didn't run the numbers by karuna · · Score: 1

    It would be interesting to analyze the peaks and valleys of pbooks market.

    As I understand, Amazon is trying to become a mega-publisher via e-books and Kindle devices but not only that. It appears that they are creating a platform for content providers, including blogs, newspapers, articles etc. They are also planning selling Amazon singles – short essays for 50 cents. Not sure if they will succeed but it solves the micropayment problem. Once you have a single platform it is trivial. I predict that it will not go as smoothly as intended due to format and device incompatibilities – epub vs. Mobi, plus DRM restrictions.

  67. Re:Yet another article that didn't run the numbers by Garwulf · · Score: 1

    Well, that really depends on the skill of the people editing him, but it should take away from that problem, yes. The ideal editor is somebody who is very good at editing, and who did not have any connection with the creation of the book. But, ultimately, the results tell the tale, so to speak.

    Promotion might be crowd-sourced, to a degree. One of the things I count on for my promotion when I launch a book is that people have this strange habit of downloading just about anything free, regardless of if they have any interest in it at all. So, I rely a lot on free samples on file-sharing sites, etc. But, the more directed the approach, very frequently, the better the results. No argument there.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  68. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  69. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  70. Re:Yet another article that didn't run the numbers by Garwulf · · Score: 1

    From what I've seen, Amazon is trying to create a monopoly, and they've ruffled quite a few feathers - and caused a couple of lawsuits - while they do it. One of the earlier things they did was try to move all the smaller publishers like myself onto their own print-on-demand service (a company called Booksurge known for very poor quality printing), threatening to remove the buy button for those who didn't. That started a lawsuit. There was a lawsuit over e-book prices, although as I recall that was because Amazon was trying to lock the major publishers into an agreement where they had to offer the lowest prices to Amazon and nobody else (and Amazon talked it up as publishers being greedy and just wanting to charge more in general).

    Speaking as a publisher, though, the thing that keeps me from ever supporting the Kindle is the sheer level of secrecy involved. Amazon refuses to announce sales figures, and the one time they did talk about their e-book sales, they did it in such a way that the comparison was meaningless (comparing sales from one of the cheapest formats against the most expensive format tells you very little, and even there, considering the prices, to match up the actual money it would have to be around 3 e-books sold for every hardcover, not 1.6). In business, success means a lot, and if Amazon really was having the success they claim, there should have been a lot more openness on the numbers. The implication is that the Kindle and their e-books are not performing to expectations. When you're running a small publishing company, you have to choose your markets carefully, and when the answer to "How big is the Kindle market?" is "Millions, just trust us," it doesn't tend to look like a good way to move.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  71. Here is another hint by WindBourne · · Score: 1

    I have known ppl that have been published. They put in loads of time and got next to nothing back. The fact is, that 10-40% of book sales (top authors make 40%; new authors make 10%, or less), which have not had a massive review, will give you very little money, compared to almost 100% of the same book sales.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  72. Re:Konrath Fails to Give Credit Where Credit is Du by Garwulf · · Score: 1

    Well, that really depends on the genre, and how good your book is.

    For example, as far as I know, mysteries tend to move pretty quickly. Fantasy glutted itself after the Lord of the Rings movies to the point that response times went from months to years (and even in science fiction there were apparently cases of established authors from the "golden age" deciding not to submit new books because it was taking so long that they didn't know if they'd live long enough to see them in print), and it's only now just getting back to where it should be.

    Really, though, the response time varies from publisher to publisher, and from genre to genre.

    --
    Robert B. Marks
    Author, Demonsbane in Diablo Archive
  73. publishing only for Kindle by slyrat · · Score: 1

    I think part of the problem is this statement: "The book is formatted only for the Kindle right now, but the author explains how it can be converted for other readers, since there's no DRM." Right, you can convert it. But the average user isn't going to do this. Why do this when you could easily sell an epub version on a multi-device site, or put out versions for the big 3 (nook, sony, kindle). Only doing one of the three is part of the reason buying e-books right now can be REALLY frustrating. It feels like it is a console war with only some of the books being out for particular devices.

  74. Save as PDF is good enough. by Anonymous Coward · · Score: 0

    In which other mistereous ways does an editor help?

  75. Please, be serious. by Anonymous Coward · · Score: 0

    You sound like an apologizer for the music industry.

    The eternal plight of the middle man is that without them you can't succeed.

    What you forget to tell us is the terms that editorial houses impose on writers, how unlikely you are to ever be published (one has just to know about author like JK Rowling that went from publisher to publisher and they would not even read what she was sending. I hope they regret it every single day of their lives, in synthesis getting an editor is a wasteful pursuit, you could as well get down to work, write and publish) and in general terms how much control you give away when putting in somebody else's hands the fruits of your labour.

    People that self publish have to build a reputation, there is no way around it, either in a specific field if that is what they want to write about, or by writting for free in a blog, magazine or amateur publication of any kind.

    If you are any good you will obtain a small but commited readership.

    As for the claim that editing may make or brake a great book, I will past the tip to Shakespeare, Cervantes and the myriad of great and good writers that had the misfortune of not having one.

    And now you invoke also the gods of marketing. Well, you can be your own marketeer, and if you don't fancy that you can ask somebody that is an expert, which the editoral houses aren't.

    And to slose the argument a threat: you leave our protection racket at your own peril. That "warning" alone should tell anybody with good sense the kind of entity they would be dealing with if postrating themselves in fron of a publishing house.

    Writers should go to a publisher only when they are in a strong position, not when they are starting, because the Net is the facilitator of the samll guy. The people with something valued by others will grow, thrive and reach the point where they can say to a publisher "I have sold 500 or 1000 self puvblished books, do you want a piece of the action or do I go next door?"

    Publishers that don't understand this will be cast aside, Amazon is showing the way and they are going to eat traditional publisher's lunch if they don't wisen up and abandon the prepotent attitude so neatly portrayed in the above posting ....

  76. Check 2nd hand in Amazon by Anonymous Coward · · Score: 0

    You can buy real books for 0.01 (or even 0, I don't know how they do it) + P&P.

    When I find a cheap book by a good author I know I have a bargain, when I find a cheap book by an unknown author ai have got a potential risk in my hands.

    WHen I have got an expensive book by a good author I mat way for cheaper editions.

    Expensive book by an unknown? No chance. The only way unknown writers will build a readership is by appealing with their talent and their proice.

    Most people are intelleigent enough to recognize works of literaty value according to personal tastes without even looking at the price label.