Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google Is Going Postal In Sweden

Posted by timothy on from the cool-uniforms-there dept.

An anonymous reader writes "Google will start to collaborate with the Swedish Postal Service (Swedish original) to sell direct marketing to small businesses, both in the form of fliers (delivered by the Swedish Postal Service) and keyword advertising in Google Search. The area of distribution for the fliers is selected in Google Maps. Google will also will provide templates for the design of the fliers.The idea was concieved within the Swedish Postal Service."

1 of 93 comments (clear)

  1. Don't be evil? by dangitman · · Score: 3, Interesting

    Encouraging the wasteful printing of advertising material and the associated wastage of fuel to deliver it, and annoy people in the process? That's not really a good thing to do. I thought the whole deal with the internet was that we didn't need to send send information on a physical medium.

    --
    ... and then they built the supercollider.