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Are Consumer Hard Drives Headed Into History?

Lucas123 writes "With NAND flash fabricators ramping up production, per GB prices of solid state drives are expected to drop by more than half by this time next year to about 50 cents. Even so, consumers still look at three things when purchasing a computer: CPU power, memory size, and drive capacity, giving spinning disk the edge. SSD manufacturers like Samsung and SanDisk have tried but failed to change consumer attitudes toward choosing SSDs for their performance, durability and lower power use. But, with the release of the new MacBook Air (sans hard disk drive), Steve Jobs has joined the marketing push and may have the clout to shift the market away from hard drives, even if they're still an order of magnitude cheaper."

33 of 681 comments (clear)

  1. Steve Jobs has clout by Anonymous Coward · · Score: 4, Interesting

    He has enough clout to push about 8% of consumers to buy overpriced hardware.

    1. Re:Steve Jobs has clout by hairyfeet · · Score: 4, Interesting

      Actually I'd say those numbers are probably declining except for the diehard Mac users. Why do I say that? Because I live next to a college that traditionally has been HEAVY Mac territory. in fact just 5 years ago I bet I could have counted the non Macs I'd see when I walked upon campus with one hand. What is it now, and as far as the eye can see? Netbooks. Nothing but small thin light easy to carry and cheap netbooks as far as the eye can see. While Steve has usually been good at getting ahead of the curve with consumers I think he missed the boat with this one, as the most popular models I'm seeing, and this is on a campus with a LOT of old and new money, and can certainly afford MBA if they want, is the 7-10 inch mini netbooks. Talking to the kids, which since my oldest is now attending I get to quite often, is the size and weight makes them just too handy for classes, and more and more the average folks are jumping on as well. You'd be surprised how many times I've seen women pull out mini-netbooks while waiting in some office somewhere.

      So while I wish old Steve nothing but luck and give him credit for taking a company the Pepsi guy had all but killed and bringing them back from the dead, I really think the Macs are gonna be shrinking and going back to what they were pre-hype, which is a tool for graphics designers. i just don't see the wealthy carrying them anymore. Old Steve don't have to worry though, because the iPhone will more than make up for that, but the days of hipsters carrying around Macbooks seems to be ending. Now all I see is mini-netbooks with custom graphics covers everywhere.

      --
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    2. Re:Steve Jobs has clout by thestudio_bob · · Score: 4, Informative

      He's not making up the 20% number...

      Cook pointed to a study from market research firm NPD that pegs Apple’s current share of the US consumer retail market at 20.7 percent...

      Source: Study: Mac claims 20 percent US consumer market share

      --
      The real Sig captains the Northwestern. This one captains /.
    3. Re:Steve Jobs has clout by Ethanol-fueled · · Score: 4, Interesting

      The reason there's resistance to SSDs is that they're JUST TOO EXPENSIVE.

      I'm still waiting on the long-term failure data. The takes-years-to-collect-real-life data, not the "how many read-write cycles in a laboratory" data.

    4. Re:Steve Jobs has clout by MudflapSoftware · · Score: 5, Interesting

      My experience differs. My employer does on-campus interviews at around 50 schools nationwide, and over 70% of the potential recruits were equipped with macs.... according to the web logs from a site they were required to visit individually.... Our public web site has seen a marked increase in 'mac' traffic as well.... averaging around 10%, up from 3% a couple of years ago.

    5. Re:Steve Jobs has clout by ColdWetDog · · Score: 4, Insightful

      I've got 4 Macs in the household. Not one of them runs Safari. That's what Firefox is for. Safari, like most Apple software (Aperture,iTunes, iLife) is fine for some people but I find it bizarre, limiting and generally annoying.

      --
      Faster! Faster! Faster would be better!
    6. Re:Steve Jobs has clout by dc29A · · Score: 4, Insightful

      How come IE doesn't have 90%+ share? 90%+ of the PCs of the world run Windows ...

      See what I did there?

    7. Re:Steve Jobs has clout by hjf · · Score: 4, Funny

      You must be new here. It's sacrilege to run a non-Apple program on a mac when there is an Apple alternative.

    8. Re:Steve Jobs has clout by Nethead · · Score: 5, Insightful

      We're not hating. We're just tired of getting a story every time Jobs farts.

      --
      -- I have a private email server in my basement.
    9. Re:Steve Jobs has clout by hjf · · Score: 4, Insightful

      OK, wait a second. No, just no. USB came out in 1996, and the iMac in 1998. PCs didn't have USB "for a few years". USB stuff just happened to start coming out because there were enough computers with USB. I remember 1998, pal. I bought a SCSI scanner then, USB scanners were still unheard of, where I live (Argentina) anyway. And even today, it's still hard to find an USB keyboard here. I was surprised that a local computer store had about 10 different PS/2 keyboards and just one USB. Most motherboards still come with PS2 and serial anyway.

      Motherboards DON'T have "that damn space" bullshit you said. For the last 15 years it's been built into a single chip (the super IO), and the ATX connector space has lots of space for the legacy ports. And manufacturers. And here's one you might like: http://www.newegg.com/Product/Product.aspx?Item=N82E16813121388&Tpk=dp55wb

      What's next? Ditching Java apps just because Apple deprecated their JVM? EWWWW legacy? deprecated? Sounds to me like OLD. Who wants old stuff in their shiny new computer? Not me, I have a Mac. It's not a computer, it's a lifestyle, a fashion statement.

      Try to stay away out of the RDF, buddy.

    10. Re:Steve Jobs has clout by Ethanol-fueled · · Score: 4, Funny

      Which, by the way, sounds like somebody blowing on the open end of a jug.

    11. Re:Steve Jobs has clout by Low+Ranked+Craig · · Score: 4, Funny

      Not the Big Mac, but the McRIb for sure.

      --
      I still cannot find the droids I am looking for...
    12. Re:Steve Jobs has clout by julesh · · Score: 5, Insightful

      NPD is a reputable source, but I'd like to see the actual study myself, rather than hearsay.

      Note that it's 20% of the "consumer retail" market share. That is to say, individual people buying boxed computers from a shop. A rather large percentage of computers on the internet are purchased by companies and either (1) installed at their offices and then used by employees for personal purposes during their breaks or (2) loaned to employees to take home. This happens very rarely with Macs; in my 15 years as an IT consultant I've worked with precisely one company that installed Macs. A smaller, but still nontrivial, percentage of the sales of computers is in markets that aren't typically classified as retail: all those people who either buy components and self build, or buy from local "we sell to trade only, honest" shops, or from computer fairs are probably not included in these stats.

      Also, market share != installed base. Note that if the average Mac user changes their machine every 3 years, while the average PC user only bothers upgrading every 6, that will double the market share of Macs relative to their installed base.

    13. Re:Steve Jobs has clout by TheRaven64 · · Score: 4, Informative

      You're missing the point. Adding USB wasn't the important factor - removing the other ports was. PCs had USB from a year or two earlier (although only the ones with Widnows 95 OSR 2.1 could actually use it), but they also had serial, parallel, and PS/2 ports. If you bought a new PC in 1998, it came with a PS/2 keyboard, a PS/2 mouse, and typically a parallel printer. It also had two USB ports doing nothing.

      This meant that peripheral manufacturers wanting to sell to PC users just kept producing the same old stuff they had been making. Ones wanting to sell to Mac users had to support USB. Once they'd done that, they had a peripheral that also worked with PCs, so it was in their interests to try selling it to PC users as well (tiny marketing cost, potentially a large return). Before 1998, USB stuff in shops was quite rare. After, it was common and for the first year or two most of it used that ugly translucent plastic so that it looked like it was designed for an iMac.

      Apple also, accidentally, did something else that spurred the USB peripheral market - they released the iMac with the worst mouse ever designed (and a pretty crappy, but tolerable, keyboard). This meant that a large proportion of people who bought an iMac wanted to buy a new USB mouse.

      --
      I am TheRaven on Soylent News
  2. ridiculous story by bloodhawk · · Score: 5, Insightful

    Even if the Per GB price dropped by 80 or 90% SSD's would still be more expensive and have a lot shorter life expectancy than current HDD's, we are many many years before the possibility of SSD's fully replacing HDD's becomes even conceivable

    1. Re:ridiculous story by Rockoon · · Score: 5, Insightful

      have a lot shorter life expectancy than current HDD's

      Citation needed.

      --
      "His name was James Damore."
    2. Re:ridiculous story by beelsebob · · Score: 4, Informative

      Not true – Intel's current 160GB SSDs, if written continuously at their maximum write speed will last 10 years, that's twice what most hard disks last. Add to that that life span increases linearly with capacity on SSDs, and you're in very very good territory

  3. I tend to hold on to my tech for years... by Vandil+X · · Score: 4, Insightful

    I tend to hold on to my tech for years. With the finite number of read/writes to flash memory, I don't want to be forced to part with a computer because it uses a proprietary flash storage system or be forced to purchase a proprietary replacement storage module.

    Things like iPods, smart phones, and PDAs are cheaper and easily replaced in whole, but I wouldn't want to face a replacement cost for a laptop.

    I would cringe to do secure erases (writing zeroes) to a flash memory drive (solid state drives or Apple's flash "drive" module in the new Airs), knowing I was prematurely killing my storage life. Platter-based disks with sudden motion sensors will still be my huckleberry for a few more years...

    --
    Up, Up, Down, Down, Left, Right, Left, Right, B, A, START
    1. Re:I tend to hold on to my tech for years... by causality · · Score: 4, Informative

      I tend to hold on to my tech for years. With the finite number of read/writes to flash memory, I don't want to be forced to part with a computer because it uses a proprietary flash storage system or be forced to purchase a proprietary replacement storage module.

      Things like iPods, smart phones, and PDAs are cheaper and easily replaced in whole, but I wouldn't want to face a replacement cost for a laptop.

      I admit I have never owned an SSD and therefore I might be ignorant. Having said that, to the best of my knowledge SSDs use the same standard connectors (SATA) as spinning hard drives. If/when an SSD fails you should be able to buy either another SSD or a spinning hard drive as a drop-in replacement. This situation is no different and no more proprietary than mechanical drives.

      When a question like that is so immediate and obvious, it does occur to me that I have probably misunderstood you. I don't know if maybe laptops are a special case. Can you explain this for me?

      I would cringe to do secure erases (writing zeroes) to a flash memory drive (solid state drives or Apple's flash "drive" module in the new Airs), knowing I was prematurely killing my storage life. Platter-based disks with sudden motion sensors will still be my huckleberry for a few more years...

      That really would be an issue. I'll note that usually a secure erase is more thorough than merely overwriting a file with zeroes. It often involves multiple passes that overwrite it with random data, either exclusively or in conjunction with overwriting it with zeroes. What I don't know is whether that's necessary for an SSD, though I do know it's often done that way for spinning hard drives.

      On a desktop you could balance wear-and-tear and the need for secure deletion by having two drives. You could have an SSD with the operating system and applications installed on it for performance and then a larger mechanical drive for data storage. For a laptop that doesn't sound so practical, unfortunately. Perhaps on a laptop you'd want to have a small partition for sensitive data that uses filesystem encryption. That way sensitive data is never written to the device in plaintext and wouldn't need to be overwritten just to protect your data from someone who obtains the drive.

      --
      It is a miracle that curiosity survives formal education. - Einstein
  4. Re:Spinning disks have left this customer by zach_the_lizard · · Score: 4, Funny

    Wait, I'm supposed to feel like a 14 year old girl again? Damn, I musta missed something in my childhood!

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    SSC
  5. Only five times more than magnetic... by Anonymous Coward · · Score: 5, Insightful

    $0.50 per GB is still about five times the cost of a magnetic drive. Put another way, each user has the choice between paying $50 and $250 for the same amount of storage. Does anyone think there is a real competition here?

    And of course, that's by next year. How much denser/cheaper will magnetic drives be by then? Please stop with these "year of the flash drive" posts.

  6. This is silly. by Puls4r · · Score: 5, Insightful

    Why would I switch to SSD? I've had 1 drive go bad in my lifetime. They've lasted in some cases 20+ years. Plus they are cheaper. Why would I bother buying SSD's when they have a known failure point at after given number of writes?

    This is very much like the blue-ray issue. It's not surprising folks aren't interested in jumping on board because, frankly, there is no real reason to run out and BUY it.

    CD's and DVD's had huge adoption because you saw a large improvement on your existing hardware. Bluerays required a new TV to see that improvement - and it was a very expensive TV at the time.

    Once people have purchased new TV's (it will probably take another 5-10 years for the older TV's to all fail so that the mom and pops of the world HAVE to go buy a new one) blue-rays will have come way down in price and they'll finally replace the DVD.

    Likewise the SSD. I'm sure many other folks are as tired as I am regarding these silly... strike that... STUPID press releases trying to push their sale.

    They will be bought when there is a need. There is none at this point, except in very specific applications, like the high-vibration atmosphere at manufacturing plants.

    Shame on Slashdot's editors for continuing to run this hokey marketing BS, and shame on the people who continue to send articles like this. It's quite silly, frankly.

  7. Disk life and data permanence by CaptBubba · · Score: 4, Informative

    Even with the best wear leveling techniques SSDs will not be able to provide the sort of write cycles that a magnetic drive can withstand. This may not be an issue in most consumer use, but the possibility is there that somebody will hear of a friend of a friend's uncle who had his entire life's work (read: porn collection) wiped out. Something doesn't actually have to be a risk for someone to freak out about it and avoid the technology.

    On the other end of the spectrum of usage scenarios: If the disk is not accessed and rewritten occasionally the issue of disappearing data comes up. In a NAND cell the data may be stored by as few as 100 electrons which are trapped in the floating gate of the transistor. Over the years imperfections in the insulation layers or quantum tunneling through the insulation layers (some of which are merely a few atoms thick) results in the electrons escaping and the cell eventually becoming unreadable. The target minimum data retention time for NAND flash is 10 years, but just due to the absurd number of individual transistors in a SSD some data will be lost before that time period. Suboptimal storage temperatures combined with smaller cell sizes and multi-level-cell NAND flash designs tend to make this effect worse.

    SSDs may find a home in specialized situations where the pros outweigh the cons, like laptops, but I doubt they will ever displace magnetic hard drives in most applications.

    1. Re:Disk life and data permanence by Dravik · · Score: 4, Interesting

      When SSDs fail, they are still readable. So the friend of a friend's uncle wont lose his entire porn collection (life's work). He just won't be able to save that new clip he downloaded.

      --
      The purpose of language is communication, If the idea is clear the grammar ain't important
  8. It's not a question of switching... by Dr.+Spork · · Score: 4, Insightful

    The ssd is already a good value for the function of the boot drive - the place where you host the OS, applications and games. There is no need to approach terabyte territory to hold all this stuff. And my collection of ripped DVDs, etc., wouldn't benefit from being on an ssd. These two technologies make sense in parallel and will continue to do so for so long as the per-terabyte prices keep falling at the present rate.

  9. Re:The MacBook Air is a poor example to choose her by linc_s · · Score: 5, Informative

    In the MacBook Air, the SSD chips are soldered to the logic board. It is not like there is a choice on what kind of drive can be installed. When 64GB isn't enough, there is no way to upgrade. When the SSD gets a fault, there is no drive to swap out - it would be time for a new logic board. With NAND Flash having a finite lifetime, soldering the SSDs to the logic board is a prime example of planned obsolescence. When the SSD dies (when, not if), there is only Apple to turn to, so Apple effectively has vendor lock-in as well, but we have come to expect that from Apple.

    No, the SSD's are on a removable board. See http://www.ifixit.com/Teardown/MacBook-Air-11-Inch-Model-A1370-Teardown/3745/1 (It's the thing that comes off from above the RAM)

  10. Re:SSD's die more than HD's by causality · · Score: 4, Insightful

    So from a sample size of 1, you can conclusively prove that SSDs are less reliable than hard drives?

    He described his personal experience ("I have had the opposite experience"). He made no claim that it was a representative sample. He did not claim to have proven anything.

    I know that some people make claims they have no ability to back up and pretend they are universal truths. But the GP didn't do that. So ... sheesh. Trigger-happy much?

    Occasionally manufacturers do make defective products. It's just not possible to have quality control that is 100% perfect on all counts. Assuming his personal experience was not a quality-control issue, it's not possible to ensure that no damage occurred during shipping after the drive left the factory. In other words, shit happens and what he's saying is not some terribly unbelievable story. I would hope that such a product which fails after only 2 months would be covered by warranty. That's the only relevant information the GP did not share with us.

    If the manufacturer of his failing SSD offers no reasonable warranty because they are unwilling to stand behind the quality of its products, I'd like to know what company it is so I can avoid buying from them.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  11. Re:The MacBook Air is a poor example to choose her by Jeremy+Erwin · · Score: 4, Informative

    The RAM is soldered in

    Let me just repeat that, in case it hasn't quite sunk in yet.

    The RAM is soldered in/ If you buy it with 2GB, you can't upgrade it. If you buy it with 4 GB, you can't upgrade it.

    However, you can upgrade the SSD.

    source

    Of course, it comes with a paltry 1.4 GHz Core 2 Duo (soldered in, naturally) or a 1.6 GHz C2D.

    Oh, I see that my new talking points have come in from Apple.

    You don't need a faster processor because it's still faster than an Atom.
    You don't need to upgrade the RAM, because virtual memory on an SSD is so much faster.

    Thanks, Apple! My Fanboy subscription still pays dividends!

  12. We heard that about CD-Rs, too. by Anonymous Coward · · Score: 5, Insightful

    Back when CD-Rs were new, we were hearing how they'd last for well over 50 years. Now we're finding that CD-Rs last only 3 to 5 years, and that's when they're stored in conditions that are near-perfect.

    It's pointless to take media lifespans measured in decades as anything other than marketing bullshit, especially given that the computer industry itself has only been around for about 65 years.

  13. Re:Spinning disks have left this customer by tomhudson · · Score: 4, Informative
    And you could have done even better by just adding a second hard drive to your laptop (most 17" laptops will accommodate 2 drives) and used one for your OS and one for your data, or ran them as a RAID-1

    AND saved $$$$.

    Just for fun, I just priced a 17" mac laptop (I like my full-sized keyboards). With a 512gig SSD, it's $3,628.00

    For the same price, you can buy, not one, not two, not 4, but 6 17" laptops. plus a second 640gig hd for each of them.

    So, for the price of ONE 17" mac with half a terabyte of SSD, you get:

    1. 24 gigs of ram
    2. 12 cores
    3. 10 terabytes of storage
    4. 6 displays (imagine the virtual desktop !!!)

    On top of that, if one breaks, you would have 5 spares. Plus lots of place to store backups

    Think about being able to carry a lan party in one of those large recyclable shopping bags.

    And you won't have to just imagine having your own Beowulf cluster.

  14. Re:No kidding by arth1 · · Score: 5, Insightful

    It's not only the bigger size and lower price that makes HDDs attractive. The worst case random write time, for example, is generally far worse for SSDs, and if you absolutely need to commit within a guaranteed time frame, SSDs might not be an option even if they're much faster on average, and orders of magnitudes faster for random reads.

    Don't underestimate the power of a rack of short-stroked 15k rpm drives.

  15. Re:Spinning disks have left this customer by Anonymous Coward · · Score: 5, Funny

    feeling like a 14 year old girl is not a good thing at all.

    Not once I'm through with them.

  16. Re:Spinning disks have left this customer by tomhudson · · Score: 5, Informative

    Um... Small random reads are the primary pattern in desktop usage. Are you a complete idiot? That's the SUBJECT under discussion, not dumb shit like sequential transfer speed. That's only important for marketing people who like big numbers with MB on the end.

    No, small random reads are NOT the primary pattern in desktop usage. Almost NO file on your file system is under 4k in size, which is the "chunk" size for most 8mb to 64mb hd caches.

    Even DOS didn't have average file sizes that small. And many of today's hard drives also have implemented the elevator algorithm in hardware, so head seek times, especially for small random files, are much less of an issue than they once were.

    4 drives with 32mb hardware caches will outperform your sdd in every scenario, including small random writes - especially since, for the same capacity, they can be grossly under-stroked - limited to the outermost few tracks. Understroke a 1TB drive to 32 gigs and its' seek times drop to almost zero. Throw 4 of them into a 4-drive setup as /, /home, /var, and /srv, and you'll beat the 128-gig SDD in small file r/w, and massively beat it in large file r/w.