Amazon To Allow Book Lending On the Kindle
angry tapir writes "One of the oldest customs of book lovers and libraries — lending out favorite titles to friends and patrons — is finally getting recognized in the electronic age, at least in one electronic book reader: Amazon has announced that it plans to allow users of its Kindle book reader to 'lend' electronic books to other Kindle users, based on the publisher's discretion. A book can be lent only for up to 14 days. A single book can only be lent once, and the lender cannot read the book while it is loaned out." Kindle may be the best-known e-reader, but the similarly featured Barnes & Noble Nook has had this ability (complete with 14-day timeout) for several months, if not from its introduction.
is technology really improving our lives?
It's well-known that venture capitalists are increasingly interested in diversifying beyond the web into "atom-based" startups, i.e. companies working on manufacturing physical items. This is a perfect opening. While the traditional e-book has served us well for years, some of its limitations become apparent when one wants to run a lending system. It can be implemented, but clearly in an onerous manner. That's why my new startup will propose to make physical e-books. They'll be just as readable and affordable as the traditional e-books you know and love, but with our new permaprint technology, the text will actually be physically imprinted onto thin surfaces; a stack of such surfaces will contain the contents of a book. Since each permaprint e-book will be imprinted on a separate stack of surfaces, which can be moved separately, lending will be as simple as lending the appropriate stack. As an added bonus, battery life is much improved.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
Pathetic artificial restrictions in a feature only needed because it is on a platform with pathetic artificial restrictions itself. Go fuck yourselves.
I look forward to the websites letting people legally trade ebooks with one another
This is what will kill this plan; or rather, what will convince publishers to never, ever, ever allow ebook lending. It would be possible to set up a site, or a protocol for lending books, where you share the unused books you have licensed in a big pool with a bunch of other people; members who share will simply check out books from the pool. Then, it's fishes and loaves: if you have 2 copies of "The Girl with the Dragon Tattoo", and 100 people who want to read it, they can all read from those two copies, 2 at a time. That would call for a queue, but a less popular book might not. And even if you don't want to wait in queue, if you purchase a copy, then there will be 3 books in the total pool....and eventually there will be more copies than there are interested readers at any given time, and no one will have to buy the book.
People complain about first-sale doctrine with digital goods, and I understand, but the fact of the matter is that the potential for a streamlined secondary market for digital content is a much larger liability than it is for physical goods. Even having to make the trip to GameStop to sell your copy of Prince of Persia is prohibitive compared to being able to purchase a game, immediately license it out to people on the cloud, and then license a different copy whenever you feel like playing it.
I don't believe in time. It's a grand conspiracy designed to sell watches.
I've lent several books to friends and relatives.
Most of them had the books for months or years, returned something that didn't look at all like the book I gave them, or didn't return them at all.
So, this new "feature" is not at all like lending books!
If only there was some sort of brick & mortar equivalent of such a scheme to use as a point of comparison, but then, surely our society would never allow some sort of public book repository where a member of the public could borrow the book for a limited amount of time, as that would have destroyed the book publishing industry! Who would ever want to own their own copy of a book if they could just borrow it for free?!
Even if most won't, some will, and they'll make a killing - even if the margins are low, the company with the monopoly always makes a good buck. Then it'll eat the others' market, which will have to follow suit if they want even a small piece of the pie. It's simple market based economy.
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This would be reasonable if the digital versions cost less than the paper. This is often not the case. (Dammit Slashdot, fix your comment system, I had to type the entire URL because for some reason I'm not allowed to paste...)
Let's look at a $7.99 paperback: (like this one) :$2.40
Components making up the selling of this book are:
Retail Markup: (30-45% for B&N) (We'll go with 30 for simplicity)
Wholesale Markup: 10%: $0.79
Author Royalties: 8-15% (Lets be generous, publishers rarely are): $1.20 (I normally hear around $0.70 per paperback, but we're being generous)
Printing: 10%: $0.79
Pre-production (editing etc): 10-15%: $1.20
Other (Marketing, lunches, power ties...): The rest.: $1.60
With an Ebook, you can cut out the wholesaler and the printing cost. Marketing is probably a lot cheaper too, since it's taken care of for you by the digital seller (amazon, itunes). No big cardboard cutouts, no phoning stores asking them to stock the book etc. Pre-production is slightly cheaper, since you don't have to worry nearly as much about absolutely perfect layout, since the ebook formats don't support it anyway. (As far as I've noticed, they don't even bother proofreading the ebook versions...)
We've cut out at least $1.50 from the costs, and probably closer to $2-3.
Unfortunately, if we just reduced the selling price by that much, the author would get screwed (they get a percentage), so authors need to think about that when negotiating. I would say reasonable royalties on ebooks are 25%. So for the author to get the same $1.20, the selling price of the ebook should be around $4.80. With the agency model, that would be $1.44 for the retailer, $1.20 for the author, and $2.16 for the publisher, which would easily take care of their associated costs.
Of course, that's not what happens. As we see, the books sell for about the same (maybe $1 less), and the publisher skims twice their normal share.
Baen, the only enlightened ebook publisher, has a guideline that they sell their e-books for around 75% of the lowest cost paper edition, capped at about $6. It's done very well for them, but it's going to take years for the dinosaurs in the rest of the publishing business to die out and be replaced by people that actually know what's going on.