MySpace Revamps Site To Recapture the Magic

Ponca City writes "MySpace has unveiled an overhauled website and logo as it attempts to recapture the magic that led it to top the social-networking sphere. According to the report 'MySpace is positioning itself for the so-called Gen Y crowd, or those roughly between 10 and 30 years old.' A beta version of the new website will start rolling out Wednesday and is slated to be accessible to users globally by the end of November. Plans are for the site to focus on entertainment with the home page constantly updating items about music, movies and television shows that are most discussed on the site at any one time."

Comments

recapture the Magic

[turkeyfish]

and the money. There's a fortune to be made both stealing and prying into people's private lives. Expect Murdoch who always trolls for scandal that will advance his business interests to be eager to tune his new media property, you.

Re:Name fail

[cayenne8]

Wait...between age 10-30, you're Generation "Y".

What age group range is Generation "X"?

Where is the cutoff for boomers age-wise?

its dead

[Nyall]

myspace == new geocities.

I stopped using it because I was sick of all the garish pages people would put together and the automated music playing.

What else is new?

[operagost]

Since when was Myspace ever NOT Gen-Y oriented? My Gen-X brain had it filed under "Wretched Hive of Scum and Villany" since the first day I stumbled onto some 14 year old's putrid purple-and-pink theme, complete with animated-GIF hearts and skulls and two Avril Lavigne videos playing simultaneously.

Re:What?

[Anonymous Coward]

No. That's the problem they're trying to address.

the #1 reason myspace failed

[rev_sanchez]

Most people have terrible taste and myspace gave them a lot more of an opportunity to unleash that onto the internet. They became the social networking version of Geocities and that ruined their branding.

Facebook locks down the look and feel of their website quite a lot and for branding purposes that's a good thing.

Re:Too late.

[DragonWriter]

As soon as Murdoch bought the site it tanked completely. Now obviously those two things aren't entirely connected.

I wouldn't be surprised if they were entirely connected, though with perhaps the reverse of the causal relationship some people might assume.

After all, if you think you've driven your product to the maximum market value its ever going to have, its obviously a good time to sell; if you think you can cost-effectively make it worth more on the market before selling it, it makes sense to sell it.

The target isn't FaceBook

[Yvan256]

Plans are for the site to focus on entertainment with the home page constantly updating items about music, movies and television shows that are most discussed on the site at any one time.

IMHO they don't want to steal users from FaceBook, they want to prevent Apple's Ping from becoming the next largest media-based social network because that's where the money is: movies, TV shows, music and ads.

The thing is, all iTunes users already have the potential of being Ping users, it's only one click away.

More?

[genfail]

So their answer to users fleeing their site in droves is two parts; 1. Examine what drove their user base away in the first place 2. CRANK THAT SHIT TO 11!

Good luck with that.

Re:Too late.

[Dogtanian]

As soon as Murdoch bought the site it tanked completely. Now obviously those two things aren't entirely connected.

Yes they are. That's the day I stopped logging in.

(Assumed implication being that you stopped using MySpace because Murdoch bought it).

I can't figure out if you're being serious here. Are you actually suggesting that you think your decision to leave for that reason is significant in the scheme of things (i.e. millions of users) or even that it reflects the reasons for everyone else leaving?

Because- much as I think Murdoch is worthless scum and understand your reasons- it's egotistical or deluded to believe that either of these is the case. Sorry to say that I doubt the vast majority of its users gave a toss about him buying MySpace per se.

Maybe he did something that caused people to leave, or maybe the seeds of its destruction were already sown by the time it had been sold. But I doubt most people left directly because they didn't like Murdoch- you're not typical.

How about music sites that cater

[future assassin]

to people in the 30/40's, what are we dead? But I guess that would mean they would have to dig up creative artists that don't release songs that have ran through some software algorithm too see if it'll be consumed by the masses.