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Is Google Polluting the Internet?

Pickens writes "In 1998, Larry Page and Sergey Brin made a promise: 'We believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.' Now, Micah White writes in the Guardian that the vast library that is the internet is flooded with so many advertisements that this commercial barrage is having a cultural impact, where users can no longer tell the difference between content and advertising, and the omnipresence of internet advertising constrains the horizon of our thought. And at the center of it all, with ad space on 85% of all internet sites, is Google. In the gleeful words of CEO Eric Schmidt, 'We are an advertising company.' The danger of allowing an advertising company to control the index of human knowledge is too obvious to ignore, writes White. 'The universal index is the shared heritage of humanity. It ought to be owned by us all. No corporation or nation has the right to privatize the index, commercialize the index, censor what they do not like or auction search ranking to the highest bidder.' Google currently makes nearly all its money from practices its founders once rightly abhorred. 'Now it is up to us to realize the dream of a non-commercial paradigm for organizing the internet. ... We have public libraries. We need a public search engine.'"

72 of 378 comments (clear)

  1. No we don't. by xnpu · · Score: 5, Insightful

    Please. Not another sink hole.

    1. Re:No we don't. by Anonymous Coward · · Score: 2, Insightful

      Exactly. There are 2 motivators for people :

      a. money
      b. power

      If a search engine isn't motivated by money, there's only one thing that will motivate it. Just look at wikipedia, whose pages on any political theory read like they were written by a 15-year old obsessed party member that's about to get thrown out of the party for very good reasons. This is, unfortunately true for most, if not all political ideologies, from marxism (no mention of the billion dead by marxist governments), to nazism (mentions of the holocaust are on page 7 in my "print preview", you can literally read 15 minutes about party theory before you realize that they killed people), to islam (no mention of the thousands of genocides in islamic history, accounting to also about a billion dead at least).

      Do we really want a search engine where criticism and free thinking is banned out (except for the -current- enemies of government of course) ? Because that's exactly what a "public" search engine will be.

    2. Re:No we don't. by Anonymous Coward · · Score: 5, Insightful

      I had to address this:

      In the gleeful words of CEO Eric Schmidt, 'We are an advertising company.'

      Check out the video starting at 5:15. While he says this with a smile after revealing that ads are 98% of Google's revenue, I wouldn't go so far as to call it gleeful. Seems the submitter threw that in as an attempt to bolster their argument.

    3. Re:No we don't. by Anonymous Coward · · Score: 2, Insightful

      I think the reason the atrocities performed by regimes that fall under the various ideologies aren't mentioned at the very top of every Wiki page on any particular ideology is that you're reading pages on IDEOLOGY, not practice. For historical information you should probably look at a historic overview (the page on the Nazi Party mentions the Holocaust in the second introductory paragraph). I find this (sensible, imo) separation quite useful and, well, sensible.

    4. Re:No we don't. by biryokumaru · · Score: 4, Insightful

      Exactly. There are 2 motivators for people :

      a. money
      b. power

      Gosh, don't let the psychologists hear this, they'll all be out of jobs!

      Oh, wait, maybe human behavior is more complex than that... That would explain why anyone would be interested in investing time in a search engine/web browser/OS not corrupted by a. money and b. power.

      --
      When you're afraid to download music illegally in your own home, then the terrorists have won!
    5. Re:No we don't. by canadian_right · · Score: 2, Informative

      Money and power are just two parts of the many levels of human motivation.

      • Physiology (hunger, thirst, sleep, etc.)
      • Safety/Security/Shelter/Health
      • Belongingness/Love/Friendship
      • Self-esteem/Recognition/Achievement
      • Self actualization/li
      --
      Anarchists never rule
    6. Re:No we don't. by biryokumaru · · Score: 2, Insightful

      So sayeth Maslow.

      --
      When you're afraid to download music illegally in your own home, then the terrorists have won!
    7. Re:No we don't. by pitterpatter · · Score: 2, Funny

      Most of us don't have to simplify the world to two choices, to live in it.

      You're on /. "0", "1". It's what we do.

    8. Re:No we don't. by WrongSizeGlass · · Score: 4, Funny

      Those 'needs' are almost always satisfied when you have enough:
      a. money
      b. power

    9. Re:No we don't. by CAIMLAS · · Score: 5, Interesting

      Maslow's hierarchy is a hack. The hierarchy of needs has no basis in actual, human needs: it was designed as a self-dependent prerequisite, and it's application tends to result in selfish aims alone.

      Maslow tried to discredit detractors by emphasizing that his study only examined 'healthy' people and was not applicable to those with mental/emotional/etc. deficiencies. This is disingenuous:

      The bulk of humanity will often do things which meet the 'higher' things on the hierarchy while neglecting the lower. They'll spend time, money, etc. for the shelter and care of loved ones while neglecting their own. They'll spend money to gain social standing while things as existential as their rent goes overdue. They'll pursue ideological ends while neglecting basic safety. This can be said for the bulk of humanity, at one point or another in their lives.

      What's more, things are often done to meet the higher needs (esteem, self-actualization), in the complete absence of the lower levels. See: the sales of Coca Cola in 3rd world countries.

      In contrast, pursuing or adhering to Maslow's hierarchy tends to only be achievable with no concrete acknowledged external responsibilities. It's a pyramid of self-fulfillment. You can't adhere to the hierarchy and be a good parent, for instance, without substantial funds or an external force (eg. government/charity) to aide in the basic physical needs. Ultimately, Maslow's hierarchy seems better - or at least, as good - at encouraging socialist agendas (as I have seen it done) than it does business practice.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
    10. Re:No we don't. by Bill,+Shooter+of+Bul · · Score: 2, Interesting

      If you have enough money or power, can't you just use it to get the other? Much like matter and energy they can be converted back and forth.

      P= $e^2

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    11. Re:No we don't. by biryokumaru · · Score: 3, Insightful

      I'm just saying that it seems rather narrow-minded to assume that the only emotion anyone anywhere will ever feel is greed.

      --
      When you're afraid to download music illegally in your own home, then the terrorists have won!
    12. Re:No we don't. by cheekyjohnson · · Score: 2, Funny

      "Do you know "Most Americans""

      Since they haven't completely overthrown their government yet, yes. I feel I do know them.

      --
      Filthy, filthy copyrapists!
    13. Re:No we don't. by nacturation · · Score: 4, Funny

      Money and power are just two parts of the many levels of human motivation.

      • Physiology (hunger, thirst, sleep, etc.)
      • Safety/Security/Shelter/Health
      • Belongingness/Love/Friendship
      • Self-esteem/Recognition/Achievement
      • Self actualization/li

      Apparently a need for completion isn't one of the human motiv

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  2. Sure by guyminuslife · · Score: 4, Insightful

    You pay for the servers, the bandwidth, and the developers, not to mention the managerial and legal overhead, and make it public without making a profit, and nobody will complain.

    For those of us living in the real world, Google's a pretty decent option.

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
    1. Re:Sure by Anonymous Coward · · Score: 2, Insightful

      Amen to that!

      Also, no tax money should support it. If tax money supports it then the political system will abuse the hell out of it way worse than Google ever could.

    2. Re:Sure by Frosty+Piss · · Score: 4, Insightful

      ...where users can no longer tell the difference between content and advertising...

      People need to take some responsibility for their lives and understand that there is a difference between being a sentient being and a consumer.

      --
      If you want news from today, you have to come back tomorrow.
  3. Does the Bear poop in the woods ? by cinnamon+colbert · · Score: 3, Insightful

    I am amazed that people think google is (a) a good search engine, rather then soemthing to generate profit for google, and (b) that as alarge corporation, google can be trusted to do anything other then max profits.
    The idea that a large public company like google will do anything other then maximize profits is silly beyond belief;
    There is one small exception: if a company is a quasi monopoly, as google is, then it can indulge in some luxuries, like sponsering summer of code; the epitome of this was the old Bell Labs research center in Murray HIll NJ (at least one Nobel Prize for fundamental science, microwave background).

    PS google is willing to invade my privacy and yours with street view; can you do streetview for the personal residences of Page and Brin and the directors and senior executives of Google ? why doesn't someone start a site, www.seehowitfeels.net, that is just devoted to giving Page and Brin the same privacy that ordinary people have. Bet the lawsuits come soon and often

    1. Re:Does the Bear poop in the woods ? by zippthorne · · Score: 4, Interesting

      I'd say the real thing I'm amazed at is just how long google has remained the go-to search engine. Results have been juuust passable for about five or six years now, when once they were very good.

      Google proved that every so often, you need to refresh search not by "tweaking the algorithm" but by moving to a whole new algorithm, to defeat SEO spam. So why hasn't anyone dethroned them yet, it's long overdue. Is it just that the the expense of initially building the database at google's start was a much lower barrier to entry for newcomers than it is now?

      --
      Can you be Even More Awesome?!
    2. Re:Does the Bear poop in the woods ? by mwvdlee · · Score: 3, Insightful

      There have been search engines before Google, there will be search engines after Google.

      Google's success is a fragile one at best, and Google knows it, which is probably why they're still mostly on the "do no evil" side.

      By the way; "being a good search engine" and "something to generate profit for google" are not mutually exclusive.

      Maximizing profit is a good thing as long as they're planning to do it long term; that would require keeping everybody happy.

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    3. Re:Does the Bear poop in the woods ? by catbutt · · Score: 4, Interesting

      he idea that a large public company like google will do anything other then maximize profits is silly beyond belief;

      That is like saying that it is inconceivable that a person, being a product of Darwin, would do anything other than what is necessary to survive and reproduce, that is, behave 100% selfishly.

      Fact is, being selfish turns out, in many cases, to decrease chances of said reproduction. It may be indirect (i.e. people figure out they can't trust you, you lose friends, you don't find a spouse, you don't have anyone to help you out when bad things happen to you, etc)

      Same thing happens with corporations. Behaving purely "selfishly" (i.e. do everything to maximize profits) can have the opposite effect. (i.e. you have to pay a lot higher saleries if you want to hire the best and brightest, you lose customers because they think you are evil, etc)

      I'm not saying anything one way or the other about Google, I'm just saying I disagree with the simplistic notion that all corporations, large or small, will only act in ways to maximize profits....or your implication that "being a good citizen" can't be a viable strategy toward maximizing profits.

    4. Re:Does the Bear poop in the woods ? by Asdanf · · Score: 5, Informative

      PS google is willing to invade my privacy and yours with street view; can you do streetview for the personal residences of Page and Brin and the directors and senior executives of Google ?

      Yes, you can. I did a quick Google search for [larry page's home address], the first result listed his address, and then Google Maps was happy to provide me with both aerial photos and street view.

    5. Re:Does the Bear poop in the woods ? by Anonymous Coward · · Score: 2, Informative

      Err., you do realize that they've publicly stated several times that if you simply ask to have your house censored, they will? They're also implementing face-recognition (obviously no perfect).

      While I agree that Google's here to get profits, their actions have been balanced (IMHO). Take, for example, the Android Market. The app purchase price goes to Developers + Cell companies (0% to Google, they get a $15 one time developer license), and the advertising in said apps is open to any company (not just Admob). They get their "cut" from the behaviour analysis. Sure, one could say it's the only way to achieve marketshare, but the net result is that they don't make as much money as some other companies do by being insanely greedy.

      P.S. Google is a) a search engine *AND* a way to generate profits for them. Just because one is true doesn't mean the other isn't. I find most of what I'm looking for on the first page or two.

    6. Re:Does the Bear poop in the woods ? by FourthAge · · Score: 3, Insightful

      The capitalist restaurant is run for the benefit of its owner.

      The communist restaurant is run for the benefit of the customer.

      Now.. which one has better food?

      Google exists to generate profit for Google, yes, but that doesn't mean it doesn't provide a good service for the rest of us. Its goal (profit) and our goal (searching, blogging on Blogger, whatever) are perfectly aligned. Ladies and gentlemen, it's the magic of capitalism, where selfish motives are harnessed to serve the common good.

      --
      The tao of democracy: the government you can vote for is not the real government.
    7. Re:Does the Bear poop in the woods ? by Omnifarious · · Score: 2, Interesting

      Fact is, being selfish turns out, in many cases, to decrease chances of said reproduction. It may be indirect (i.e. people figure out they can't trust you, you lose friends, you don't find a spouse, you don't have anyone to help you out when bad things happen to you, etc)

      I agree with you completely. So many people completely misunderstand this. I blame it on the idea that our moral sense is given to us from a deity or creator rather than being a product of evolution. There is a survival reason that we behave in a moral fashion.

    8. Re:Does the Bear poop in the woods ? by GNUALMAFUERTE · · Score: 3, Informative
      --
      WTF am I doing replying to an AC at 5 A.M on a Friday night?
    9. Re:Does the Bear poop in the woods ? by Rakishi · · Score: 4, Insightful

      God forbid someone sent a book every year to every person in the US with the home addresses and phone numbers of everyone in their areas. Society would itself collapse. Oh wait.

      If you think street view makes you more vulnerable to anything than you're delusional and paranoid.

    10. Re:Does the Bear poop in the woods ? by owlnation · · Score: 5, Insightful

      I am amazed that people think google is (a) a good search engine, rather then soemthing to generate profit for google.

      It was, by comparison. When Google first started it was vastly superior to the keyword-spammed search engines such as Altavista, Infoseek, Yahoo, etc. You could type in a word and would likely get what you were looking for in the first page or two -- rather than on page 10, or 30 with the other engines.

      The problem is, that Google has not improved. Google Instant does not improve Search -- it's annoying and turns up the same results. Their new image search does not improve the results, just makes it slower to load.

      13 years later, and not only is Search not any better, it's actually worse. People have long ago figured out how to game Google. Comparison site scams often appear as the top links on search terms (especially moreso on google.co.uk -- being the site the article is actually about). Wikipedia appears as spam as the top link on almost everything, even when that page is a stub, or just plain crap (due to the skewed page rank of the site -- not the individual page). Searching for an hotel is near impossible. Searching for a product is near impossible. Searching for anything local is near impossible -- you just end up with comparison site spam every time.

      The other search engines are currently no better, so there's no point in switching. They, like Google, are corporate monoliths that are almost incapable of innovation.

      Search is not going to improve until someone does what Brin and Page did. Two guys with a good idea cobbled together from spare parts in a garage somewhere.

  4. So go and make your own index by Mabbo · · Score: 3, Insightful

    Google didn't make their index of human knowledge for free you know. If you don't like it, make your own. It will cost you billions of dollars, not just to create, but to keep up to date, up to the second.

  5. Distributed search engines failed by cpghost · · Score: 2, Interesting

    We've tried this before with GRUB, but it didn't really take off for a multitude of reasons.

    --
    cpghost at Cordula's Web.
  6. Libraries by Hatta · · Score: 4, Insightful

    We're more likely to lose public libraries than gain a public search engine.

    --
    Give me Classic Slashdot or give me death!
  7. Sad that YaCy is a major fail by xiando · · Score: 2, Interesting

    I agree that we need a public people-controlled search-engine, and http://yacy.de/ is sadly the best P2P search engine there is right now. It is, sadly, a major fail as it is written in Java and brings the average desktop computer to it's knees just by doing whatever in the background. A good P2P engine would make a good alternative to the commercial search-engines. There really is no alternative to Google as of now, I've tried the alternatives and they are all epic failz & pure jokes.

  8. Public Search Engine by Nemyst · · Score: 2, Insightful

    ... controlled by the US government (who else would have the means and would volunteer?), the same which will soon have an Internet kill switch and is almost completely submerged by lobbyists? Is it really that much better?

    1. Re:Public Search Engine by CharlyFoxtrot · · Score: 3, Insightful

      ... controlled by the US government (who else would have the means and would volunteer?), the same which will soon have an Internet kill switch and is almost completely submerged by lobbyists? Is it really that much better?

      Sounds like something that's right up the EU's alley: creating a public alternative to a foreign-owned monopoly in a critical growth sector.

      --
      If all else fails, immortality can always be assured by spectacular error.
    2. Re:Public Search Engine by CharlyFoxtrot · · Score: 3, Insightful

      You know what else is right up the EU's alley? Banning references to certain bits of history,

      I take it your referring to nazi paraphernalia and propaganda, banned in some EU countries ? Yeah some people are a bit sensitive about allowing a lunitic fringe that (litterally) ruined the entire continent and caused untold suffering for so many to spread their filth in public again. Imagine that; when we say "Nie wieder", "Never again", we mean it.

      getting tangled up in astounding fits of political correctness, etc.

      Yeah, is the shitstorm about saying "retarded" over yet in the US ? Pot meet kettle.

      Do you really want a government that aggressively controls the speech of its citizens to be running a search engine? If you want that, you can go to China.

      No I don't want that. Luckily for me, it really doesn't do that.

      --
      If all else fails, immortality can always be assured by spectacular error.
  9. Re:True but... by zippthorne · · Score: 4, Insightful

    Why do you say that? Google did it, and when they started it was little more than a couple of college students.

    --
    Can you be Even More Awesome?!
  10. Public Search Engine vs. Competition by randall_burns · · Score: 2

    In the beginning, we had a variety of search engines out there. It wasn't necessarily obvious at the time that a company like google would get a near monopoly.

    I think the meta question here:
    what are the range of services that really ought to be public vs. private/corporate?

    The net simply would not exist if it hadn't been for DoD participation. I think we are still missing basic pieces of infrastructure. Some of these simply will not exist without public input.

    My sense is that 99% of the time, google works fine-but that 1% of the time it doesn't work is critical.I think clearly identifying that 1% is a good idea and a site that could do that well might be important in its own right.

  11. We're the Government--we're here to help. by thethibs · · Score: 2, Insightful

    Just what we need--a public search engine, paid for by taxpayers and managed by "public servants" who get to choose what's indexed and to censor whatever's not politically correct.

    Welcome to the Disney Internet.

    --
    I'm a Programmer. That's one level above Software Engineer and one level below Engineer.
  12. Of course it is by mbone · · Score: 2, Insightful

    In connection with spam marketers and clients, it is.

    Here is an observation. I have a bunch of news filters for my sites and client site. 5 years ago, these would mostly return real hits (mentions in blogs, or the press, or a link, whatever). Today, they mostly return spam sites (sites that have a bunch of links to real businesses, but no real information and, of course, a bunch of ads). I presume that these sites are mostly put up to get hits from Google searches, and that it must be working (as there are so many of them).

    If that's not pollution, I don't know what is.

  13. What we need... by miltonw · · Score: 2, Interesting

    What we need is "researchers" who are a bit more intelligent. This person claims users "can no longer tell the difference between content and advertising". Based on what? HIs own experience?

    Personally, I don't know anyone who has any difficulty in telling the difference.

    1. Re:What we need... by guyminuslife · · Score: 3, Insightful

      Traditional ads, no. Astroturfing, I'm sure I've been fooled at some point. But it's hardly fair to blame search engines for that.

      --
      I don't believe in time. It's a grand conspiracy designed to sell watches.
    2. Re:What we need... by FourthAge · · Score: 5, Insightful

      The article says:

      "Google was originally conceived to be a commercial-free search engine. Twelve years ago, in the first public documentation of their technology, the inventors of Google warned that advertising corrupts search engines... And they condemned as particularly "insidious" the sale of the top spot on search results; a practice Google now champions."

      The misunderstanding is obvious. Google's ads are clearly separated from the search result - different style, different background colour. And yet the writer seems to think they are one and the same. It seems he has based an entire article on his own inability to distinguish between ads and search results.

      --
      The tao of democracy: the government you can vote for is not the real government.
    3. Re:What we need... by theskipper · · Score: 2, Insightful

      I think the larger issue being hinted at is that if you search for 'widgets', the first few organic results will be someone who wants to sell you a widget. Further down the page will be a blogger who shares his knowledge about how to fix the widget, for example. Or some other cool widget use. It's amazingly common and the trend has become more apparent over the last couple years.

      So yes, there is a clear delineation between paid ads and organic results. But under the covers it certainly appears there's something major going on. Note the number of Amazon ads that appear in the first 4 results where approximately 80% of the clicks happen.

      OTOH, if I really want to find a good page on someone's experience fixing the widget, I personally have no problem going 4 or 5 pages deep to get there. Or tightening the query via long-tail. And imho Google is still the best SE to do that; it's a delicate balance.

    4. Re:What we need... by MattskEE · · Score: 3, Interesting

      This is pretty reasonable to me. For example, when I search Google for the title of a book, I'm looking for the Amazon sale page at least 50% of the time. Lots of people are looking to buy stuff when they search for it on Google, and if Google arbitrarily excludes those results it would dilute the value of the search. If there are too many sales results then clarifying the search by adding or excluding certain terms will usually narrow it down enough.

      What would really be interesting is if Google could distinguish between, say, commercial and non-commercial results automatically. It obviously has some capabilities in this regard with its product searching options, and if they could put in something like a (buying/not buying) check box it would mean we could find our results even faster without further clarification of search terms.

    5. Re:What we need... by NoSig · · Score: 2, Insightful

      Got nothing to do with the internet, even. Newspapers have been on that wagon for a long time in the US and probably in some other places too. E.g. I once saw an ad for Amish electric radiators (sic) that was a full page ad written as to be indistinguishable from the other pages in the newspaper. The only clue was a discreet banner saying "advertisement". I read through the whole page before seeing the banner, and I was dumbfounded by how stupid the newspaper guys were being for being taken in by the "miracle of Amish craftsmanship", in that it would make your heating bill greatly decrease (true, since it was running on electricity), but they never pointed out the part about your electricity bill increasing.

    6. Re:What we need... by Bigjeff5 · · Score: 2, Insightful

      He apparently doesn't know how search engines worked before Google.

      Used to be, you paid for a search ranking. Whoever paid the most got the top spot, no if's, and's, or but's about it. These were completely indistinguishable from non-paid search results! For a popular subject, you could pretty much guarantee the first 10, 20, even 100 pages of search results were paid results. I remember constantly digging into the back of a set of search results to get past the bullshit irrelevant results.

      In comes Google. All search results are now 100% determined by their algorithm (which can still be gamed, but it's a million times better than the old way). In addition to the search results are a handful of fairly obvious advertisements at the top and side of the page. These are similar to the old "pay per click per keyword" ads, except these are also ranked in a similar algorithm in order to make the advertisements as relevant as possible to the search. You can spend $10 per click on the keyword "Buggy Whip", but if your website is all about deep sea diving supplies your advertisement is probably not going to show up in a search for buggy whips.

      Because of this it's entirely possible that the advertisement is exactly what the searcher was looking for, and they will find it legitimately.

      Yeah, Google isn't perfect - for one thing they are constantly fighting people gaming their search algorithm - but to think their system is anywhere even remotely similar to the 90's way of doing internet search is absolutely idiotic. The only way you can say that with a straight face is if you have absolutely no idea how bad it was in the 90's.

      If you want to find out, go hit up Excite, LookSmart, Altavista (one of the better ones), 7search, or any of the other pay-per-click engines out there to see how it used to be. They're still around, and they still suck balls compared to Google. Bing is the only thing that comes close, and is even better in some respects.

      --
      Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
    7. Re:What we need... by floateyedumpi · · Score: 2, Informative

      Uhhh.. you mean like their "More Search Tools -> Fewer Shopping Sites" option?

  14. Re:True but... by ranton · · Score: 3, Insightful

    Why do you say that? Google did it, and when they started it was little more than a couple of college students.

    Yes, but it was corporate money that allowed it to be a great success. It was a combination of their great ideas and serious capital. $25 million in 1999 got them started, and $1.67 billion in 2004 got them where they are today.

    I am sorry, you are not going to get a billion dollars to build a non-profit search engine. The OP was correct that you would need a governmental body to accomplish this without corporate money.

    --
    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
  15. Quite a hodgepodge of thought... by flabbergast · · Score: 2, Insightful

    This opinion piece is quite the hodgepodge of thoughts. The author brings in Sir Francis Bacon (division of knowledge), then spins off into Jonathan Swift's criticism of indexing knowledge. Apparently, indexes make us "lazy as thinkers." Running through the same discourse is the idea that Google provides an easy way to include advertising which pollutes the internet. And since Google is so omnipresent, it poses a danger. Then, he brings up the idea that since Google is an "advertising company" it cannot be trusted with the knowledge of humanity.
    Finally, we come to the (logical?) conclusion that we need an index that is akin to the "public library" so humanity can control "the shared heritage of humanity."

    Lazy thinking indeed.

    If this is TL;DR, here's the slashdot version:
    1. Quote prominent philosophers loosely related to subject matter
    2. Make bold claims about high profile company/person
    3. Make even bolder claim about "shared heritage of humanity"
    ...
    Profit! from page views.

  16. Re:my internet has no advertising! by Dr.Syshalt · · Score: 4, Insightful

    No, you're just a leech.

    If I ever dare disabling AdBlock+ in my browser, I'll have problems with page load times (=my time) + it will be much harder to concentrate on the content in a presence of distracting animations and other crap (=my productivity). On the road it will also lead to increased bandwidth bill (=my money) and shorter battery life (=productivity)

    Who is the leech now?

  17. The medium is the message by arcite · · Score: 3, Insightful
    ...and unfortunately the vast majority of the 'internet' is a cesspool not unlike the back alleys of a medieval city of yore. Google is a gateway, a path to a destination, a route to traverse the maze of everything... but what is gained? The internet is still about the destination, the site, the content. Do we care about those little blinking ads tailored to our whims that entice us, distract us, while we attempt to get to the 'content' we are searching for?

    Ah.... but what if the path is merely a maze going nowhere? A ship in a bottle floating in an endless sea of replicating bots who tirelessly analyze our essence and present false choices in an endless stream of nothingness only with the intent to gain our credit card number...

    Suppose for a moment, that we are not just entertaining ourselves to death, but are still empowered by our desires to know the truth, to synthesize information in a free society and hold our ideas as our own, and are not just a copy-write infringed info byte of a subsidiary of a monolithic corporation.

    The lesson perhaps? Nothing is free. Everything has a price. Search is free, but the road has a toll...for our soul, our individuality.

    This is the 21st century, we gotta get with the program. Block the ads. Pay for your hosting, own your domain... pay your dues. Own your identity. Don't sell yourself for nothing. And remember, always make a backup.

  18. Re:Agreed by Hatta · · Score: 2, Insightful

    The Library of Congress doesn't use the Dewey Decimal System. They use (surprise) the Library of Congress Classification system.

    But on topic, they did the categorical classification thing back in the 90s. Yahoo, Dmoz, etc. They still exist, but search engines are more efficient. Entering a single query is easier than clicking through a hierarchy that may be half a dozen levels each. And they'd be even bigger if they tried to categorize any significant portion of the internet.

    Directories are still useful if you want to see the most important sites for a subject, but when you want that specific piece of information you can't beat a search engine.

    --
    Give me Classic Slashdot or give me death!
  19. Re:Economic/Other incentives to do this... by bhagwad · · Score: 2, Insightful

    $5 to $10 monthly?? I'll stick with the adverts thank you very much. Even $0.01 a month would be too much because that means I have to pay $1 every nine years. And since the ads on Google don't bother me at all (and very occasionally even help me), I get no benefit from paying that money.

  20. Google is polluting the Internet by by Dishwasha · · Score: 5, Informative

    causing every website that uses Google Analytics and YouTube to take a horrendous time to load. It didn't used to be this way, but within the past year Google's non-search infrastructure has really not scaled very well.

  21. Re:True but... by h4rm0ny · · Score: 3, Insightful

    There's already Bing which is just as capable as Google (bit nicer on Image searches, much worse on Usenet group searches). But even if there were a dozen such rival search engines, the addition of a free, public one, wouldn't solve Internet pollution caused by the mere existence of the commercial search engines. For example, try searching for any remotely obscure technical information and you find the same question and answers popping up again and again because some fucking screen scrapers have ripped off the original thread where it occured and put it on their own site. Not only does that make it harder to find varied answers, but it means that it's hard to find the original site and post followup questions or see if anybody else has. There mere existence of big advertising money distorts the Internet. Only if public search engines replaced commercial ones would Internet pollution be reduced.

    --

    Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
  22. Re:True but... by binary+paladin · · Score: 4, Insightful

    Is there anything governmental bodies accomplish in this day and age without corporate money?

  23. Re:my internet has no advertising! by Dr.Syshalt · · Score: 2, Insightful

    So if a resource owner fails to monetize the traffic he generated - it's a fault of a customer now? Next step - you're blaming shop visitors for not buying anything, soiling your floor and just leeching you of money you paid to cleaners.

    Monetizing traffic is a hard job. If you fail at it - it probably means you should go find another one

  24. Why do we attack google? by GNUALMAFUERTE · · Score: 4, Insightful

    Really, why?

    The modern world is, whether we like it or not, run by corporations. So, we have corporations like Lockheed Martin developing more weapons to pollute the earth and murder innocent children overseas. Others, like Microsoft, Apple and Oracle are actively trying to remove our personal freedoms, to control our every thought with DRM, to destroy free software, to be the real owners of our computers, cellphones, servers, and other gadgets.

    On the other hand, we have companies like Google. Don't get me wrong, I'm not buying into the do no evil bullshit, but I can see what they do on my own: They help Free Software projects get where they are going to, they defend free standards, they donate code to the community, they provide valuable services that we use everyday at no cost. And they keep their ads to a minimum, Google is the only company that run ads that don't make you want to tear your eyeballs off. And all it takes to get rid of them is 30 seconds to install adblock.

    Really, I have NOTHING bad to say about google. I use their search engine, their email service for both my personal and my company's email, I use google talk, google trends, Android, I am writing this on Chrome, I use google desktop, google maps, Picasa, Youtube, and countless other services and products from Google. And I haven't ever paid a single buck to them. And I block the fucking ads. They are managing to provide countless awesome services, do shitloads of research, and contribute more than anyone else to the Free Software community and to the world. And they are doing that on ads.

    People is worried about user privacy, but Google has the best privacy record ever. Mention one single event in which google misused users data? The kind of thing google is doing can't be done without access to user's information. You want your email on the cloud (and you don't want to pay for a dedicated server + bandwidth?). Your data will need to be in somebody's server. Sorry, there's no other way.

    And regarding that stupid comment saying that users can't tell the difference between content and advertising? Come on. Adblock can easily tell the difference, and it's a stupid script. My fucking bayesian filter can differentiate content from Spam. If your users can't tell the difference, your users are too fucking stupid.

    --
    WTF am I doing replying to an AC at 5 A.M on a Friday night?
    1. Re:Why do we attack google? by GNUALMAFUERTE · · Score: 2, Insightful

      Google drove around and recorded all traffic on an open, public frequency. If the information you are broadcasting is private, enable authentication on your wifi. Google didn't 'capture emails'. They captured raw wifi traffic on several frequencies, and some idiots were sending email on unprotected networks ... well, it's their fault.

      --
      WTF am I doing replying to an AC at 5 A.M on a Friday night?
  25. Re:I'm curious by Rakishi · · Score: 2, Insightful

    So you want the internet to be shut down, is that what you're arguing for? Or are you not aware that 99.99999999% of the horribly embarrassing photos on the internet had in no way originated with google street view.

    In fact the chance of the google van being in front of you when you do something stupid is infinitesimal compared to some asshole with a cell phone being there and instantly uploading your photo to the internet.

  26. Can't tell the difference between ads and content? by sirwired · · Score: 2, Interesting

    Gee, I have no problem whatsoever telling the difference between ads and content on Google (or almost anywhere, for that matter.) Even if this clown can't tell the difference, I can't say it's a universal problem. As far as the search index goes; Google seems to have been a decent steward so far. For what I search for, it produces good results, and they clearly delineate between ads and search results (unlike some other engines) and they have always done so.

  27. Re:Economic/Other incentives to do this... by No.+24601 · · Score: 2, Interesting

    I suspect some people (myself included) would happily pay a monthly $5 or $10 to access a search engine that was completely free of adverts or bias. If the market were big enough ...

    One would be surprised how many people would rather see adverts than knowingly or inadvertently revealing more private data to them via their billing information by paying for the service.

  28. Affordability by theshowmecanuck · · Score: 4, Insightful

    Morals only apply to those who can afford them.

    In our society, for centuries, thievery has been considered immoral. But we all recognize that when you are starving, in order to feed your family you will steal if necessary. In days past you would be hanged if caught. The interesting thing is that to the person stealing, it is/was moral to do what you can/could to feed your family; while to the well fed, it was moral to hang the thief. The soccer team stranded by plane crash in the Andes Mountains ate their dead compatriots. In poor regions of the world, life is sometimes very cheap when the difference between life and death is thin. In the end, if life is good and you can afford morals, you will have them. It all amounts to how much power you have over your own life. Money is just another way to measure power.

    --
    -- I ignore anonymous replies to my comments and postings.
    1. Re:Affordability by theshowmecanuck · · Score: 2, Interesting

      They are all noble attempts, but they all fall apart when things get sticky (as in the impossible scenario of needing to feed your family but seeing stealing as the only means of doing so). This is not because humans are incompetent when it comes to understanding what constitutes moral behavior, but because the foundational concept of morality is flawed. No system of absolutes (context-free rules) will be able to apply in all (context-laden) circumstances. The glove simply doesn't fit the hand.

      It is interesting that you say I am trolling, but in these statements you in essence agree with me. BTW, while I believe in God/higher power, I am definitely not a fan of organized religions because I believe all they lead to is the church leaders eventually only wanting more power and use the church and their perceived honourable offices as tools to achieve them (whether they admit it or not). Organized religion is too easily corrupted. I say people should worship God in their own way. Granted, some people need validation. [sigh]

      While I applaud and believe in informed humanistic activities, I believe too much is done by people who don't have a clue, and/or involve either directly or indirectly humanist philosophers who have never actually traveled anywhere or gone anywhere to try to put into practice what they preach (all talk and no action). Because of this I believe that oftentimes more damage is done by humanists than help. A great novel on this concept is called The Comedians by Graham Greene. Essentially many of the protagonists unable to leave Haiti during Papa Doc's early days try to do good for some of the poorer residents as they occasionally interact with them, but being ignorant of the local morals, and not caring to learn them, their thoughtless acts of help actually cost many of their beneficiaries a lot of pain or trouble. For example (from the book), while we would think that it might be moral to provide some money to poor people occasionally, doing so in front of some of Papa Doc's 'police' causes the poor to be beaten or killed when the 'police' steal the money from the poor once the benefactor leaves. Hardly moral doing something that will ultimately get someone hurt or killed. In this case, the poor couldn't afford to be given money. The cost was too high. Our western morals were too expensive for the area.

      --
      -- I ignore anonymous replies to my comments and postings.
  29. Re:my internet has no advertising! by InfiniteWisdom · · Score: 2, Interesting

    You're still the leech. They are providing a service, which is being paid for by advertising. If it bothers you so much, don't use the service.

    You don't get to say "oh stopping to buy a ticket slows me down and get in the say so I'm just going to jump over the turnstile" when you're getting in the subway. The same thing applies to ad supported websites.

  30. As Lord Acton once observed... by WidgetGuy · · Score: 2, Interesting

    "Power corrupts; absolute power corrupts absolutely."

    Google is not immune. /.ers have seen it time and time again over the years. Microsoft, Oracle, Intel, Apple and now, it appears, Google. They've all succumbed to their successes with excesses.

    It truly is very difficult to resist using one's power if one is good enough and lucky enough to get some. Most of us never get to experience this heady state of mind (which is probably a good thing). If we were running Google, we'd already be working on our rationalization speech: "But, we're Google. A company that has pledged to Do No Evil. Be honest: would you rather be spammed by a company like ours or some shadowy, suit-populated advertising broker who is only in it for the money?" Uh, wait a minute. Strike the part about the money...

    Nothing really new here.

    --
    One "Aw, Shit!" is worth 100 "Ata boys!"
  31. Forgive me for stating the obvious... by Burnhard · · Score: 2, Insightful

    People quickly become remarkably good at spotting the obvious sponsored results from the genuine ones. The basic idea behind this story is that we're all bloody idiots. Well ok, many of us are, but we're also a suspicious lot; so I don't really think this is an issue. The alternative is too horrible to contemplate: an international body (such as the UN), subject to political pressures, controlling search. I would trust a corporation that cares about its share price more than a bunch of faceless bureaucrats dependent on Government for their funding any day.

  32. We need distributed index storage. by Mattness · · Score: 2, Interesting

    We have an open source search engine : http://nutch.apache.org./ But we need a distributed index storage system that is uncensorable and/or trackable. Do we have that?

  33. Re:True but... by Bigjeff5 · · Score: 2, Interesting

    Just FYI, all the old search engines - Excite, Altavista, etc. - are still around. They still suck so bad nobody uses them. It's impressive that Microsoft has managed to improve their search engine to the point where it can actually compete (though still get beaten, mostly in mind-share) by such a dominating search engine as Google. Google left every search engine on the market in the dust ten years ago, and Microsoft has managed to basically catch up in the last few years with Bing. There is still a wide gap between them and the rest of the search engines.

    I think a lot of people, the OP especially, forget what the internet was like in the 90's. Yes, advertisements are ubiquitous today, but they are nowhere near as obtrusive as they were 10 years ago. Yeah, overlay adds suck. So do embedded videos with sound that cannot be muted or stopped (my personal pet-peeve at the moment). But it's nothing, nothing compared to the popups and redirects and flashy banner adds of the 90's.

    Besides, Google adds are always labeled as such, and are usually very unobtrusive. Frankly, if people are getting confused by a section that says "Ads brought to you by Google", I don't give a shit. I have absolutely no problem with them, and I wish everybody would use unobtrusive Google-esque advertisements. I wish all the remaining popovers and floating ads and banners would be replaced by simple text ads on the side of the web page. That is my internet dream.

    --
    Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
  34. Re:my internet has no advertising! by Dr.Syshalt · · Score: 3, Insightful

    You're still the leech. They are providing a service, which is being paid for by advertising. If it bothers you so much, don't use the service.

    You display a typical arrogant attitude of many webmasters, who fail to realize that they deal not with some "traffic" or "hits". You deal with human beings. An offline business has very strict rules about being polite to customers - but webmasters still have a weird idea that screaming at your customers "LOOK! you've GOT to watch HERE! and now HERE!" constantly while they are at your territory is the best business plan ever. Who the hell would behave like that in their shop?

    You don't get to say "oh stopping to buy a ticket slows me down and get in the say so I'm just going to jump over the turnstile" when you're getting in the subway. The same thing applies to ad supported websites.

    Wait... you're not asking them to buy tickets before they enter - no, that would be too honest. You're actively pursuing them. You're doing you best to attract them to your site. You probably deprive other sites of search engine ranks in the process. And then you throw at your readers a bunch of flashy banners, tons of distracting underlined text in different colors (because they look like links and draw attention) and wonder why they protect their sanity and peace of mind? Try communicating to them and be polite - for a start.

  35. Larry and Sergey aren't dead by Corporate+T00l · · Score: 2, Informative

    Google currently makes nearly all its money from practices its founders once rightly abhorred.

    Do Larry and Sergey really feel this way? It'd certainly be interesting if they did and to hear them describe those opinions. However, it seems like White's article is making uninformed suppositions simply for the purpose of being provocative. In particular, the underlying article states:

    And they condemned as particularly "insidious" the sale of the top spot on search results; a practice Google now champions.

    With a link to a Google Answers page which indicates:

    Ads from ad groups with keywords can appear on Google and the Google Network:
    * Google search results pages: Alongside or above the search results."

    This is a practice that has existed on Google pages since the very beginning. Nobody's selling the top search result here. Anyone who's used Google before would see that all the ads are separated from search results and clearly labeled as ads.

  36. Advertising certainly is pollution. by sudon't · · Score: 2, Interesting

    Advertising certainly is pollution. I no longer watch television shows on television - only shows that can be downloaded. I also use ad blocking software on my browser, use an email app instead of webmail, and listen only to non-commercial radio. You don't have to look at this garbage if you don't want to. As for those who'll say they need advertising to keep their content online: I really wouldn't care much if your content disappeared. I wouldn't mind a bit if we went back to the kind of web we had before all these commercial interests jumped online.

    --
    -- sudon't

    Air-ride Equipped