Slashdot Mirror


Fighting Ad Blockers With Captcha Ads

krou writes "Living in an ad-free internet thanks to ad blockers? That could be a thing of the past if software firm NuCaptcha has their way by making captchas into ads. 'Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.'"

1 of 450 comments (clear)

  1. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 5, Funny

    >> and are almost universally designed to mislead

    Well the laugh is on you buddy, because I just bought a six-pack of Bud Light, and any minute now a bikini-clad model is going to show up at my house to have baby oil rubbed all over her chest.