Fighting Ad Blockers With Captcha Ads

krou writes "Living in an ad-free internet thanks to ad blockers? That could be a thing of the past if software firm NuCaptcha has their way by making captchas into ads. 'Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.'"

Comments

Re:Gee. Another website I can live without

[Vectormatic]

whenever i encounter these javascript underlining thing adds, i will stop at NOTHING untill all relevant hosts have been included in my hosts file, pointing to good ol 127.0.0.1

it usually takes a few minutes/tries to find all relevant add-servers in the resources list for a web-page, but i find it is worth the effort

Re:A sure-fire way to make me HATE your product

[Chrisq]

If I did that, I'd want car with two seats but a lot of luggage space, with just enough torque to get around UK B-roads at a sensible pace, that was priced at cost plus a sensible margin, and weighed less than 1000kg. In fact there are a large number of households that should want this as a perfect second car. There is no such car even though it's perfectly possible to engineer one. What does that tell you about consumer choice?

Seriously, you can get that. A citroen c1/ toyota aygo/ pugeot 107 with the seats folded down.

Re:A sure-fire way to make me HATE your product

[Opportunist]

IMO, Disney is worse than Nick.

The devious angle of Disney is that it is absolutely and entirely "Family Friendly", i.e. no sex, no drugs, no violence, no blood, no gore, no ... ok, almost I'd have said no fun. But you get the idea. It is something you can park your kids in front without fearing the question "Daddy, what's that red stuff coming out of kitty's ears?" Disney managed to get a reputation as a company offering non-threatening entertainment, suitable for children. You can hand over your kids and we'll take good care of them. Ages 0 to god-knows.

And parents do just that.

With Nick, at least halfway responsible parents (today an oxymoron, I know, I know...) will review once in a while just what kind of junk they broadcast. Let's be honest here, some of the Anime I get through Nick is anything but "suitable for kids", whether you look at the content or the topics, it's not really something a person younger than 8 could understand. They also don't pretend to be your perfect babysitter, they just offer kids' entertainment.

IMO, the Disney angle is worse.