Fighting Ad Blockers With Captcha Ads

krou writes "Living in an ad-free internet thanks to ad blockers? That could be a thing of the past if software firm NuCaptcha has their way by making captchas into ads. 'Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.'"

Comments

this makes me laugh

[ckeo]

Sites that force me into ads also force me to never visit them again. Usually sites like that have nothing that interests me anyway.

Brand name association with unpleasent

[Aceticon]

Ahh, nothing like associating your company's brand name with the unpleasant task of having to watch something, spot the captcha keyword and type it.

They've even went to the point of getting people to activelly participate in the event thus enhancing the effectiveness of the conditioning.

The genious of promoting a brand by creating negative Pavlovian associations to that brand's name is beyond my understanding ...

Re:A sure-fire way to make me HATE your product

[Xarius]

I'm pretty sure the parent is implying that Disney movies are simply a mechanism to get people to buy Disney merchandise such as toys, T-Shirts, holidays to Disney Land etc.--essentially the movie is an advertisement.

Re:goes against basic ad psychology

[clone53421]

Yes, that’s exactly what he was saying...