Cisco Social Software Lets You "Stalk" Customers

Posted by samzenpus on Wednesday November 3, 2010 @02:24PM from the the-commercials-are-coming-from-inside-the-house dept.

coondoggie writes "Cisco this week unveiled software designed to let companies track customers and prospects on social media networks like Twitter, Facebook, blogs and other public forums and sites. Cisco SocialMiner allows users to monitor status updates, forum posts and blogs of customers so they can be alerted of conversations related to their brand. The software is designed to not only enable enterprises to monitor the conversations of their customers but to engage those that require service, Cisco says."

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Consequences? by MachDelta · 2010-11-03 14:34 · Score: 5, Interesting

Awesome. So tell me, what happens when companies start to use this to toss around defamation lawsuits (RIAA style) to squash negative opinions of their product(s)?
Won't someone think of the Apple-haters?!