Do Firefox Users Pay More For Car Loans?

RandyOo writes "Someone wrote in to The Consumerist to report an interesting discovery: while shopping online for a car loan, Capital One offered him different rates, depending on the browser he used! Firefox yielded the highest rate at 3.5%, Opera took second place with 3.1%, Safari was only 2.7%, and finally, Google's Chrome browser afforded him the best rate of all: 2.3%! A commenter on the article claims to have been previously employed by Capital One, and writes: If you model the risk and revenue of applicants, the type of browser shows up as a significant variable. Browsers do predict an account's performance to some degree, and it will affect the rates you will view. It isn't a marketing test. I was still a bit dubious, but at least one of her previous comments backs up her claims to have worked for a credit card company. Considering the outcry after it was discovered that Amazon was experimenting with variable pricing a few years back, it seems surprising that consumers would be punished (or rewarded), based solely on the browser they happen to be using at the time!"

Comments

Re:I wonder

[Rary]

What the interest rate for IE was?

I just tried this with the three browsers I currently have installed. Firefox and Chrome both offered me 3.50%, while IE8 offered me 2.30%. Firefox also used a completely different style sheet than both IE8 and Chrome.

Capital One is famous for this

[lashwhip76]

Used to work there. Capital One has done this for many, many years. They used to send snail mailers with different rates to random households in the same neighborhood. The CEO is one of the early proponents of experimental marketing.