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College Application Inflation — Marketing Meets Admissions

gollum123 sends this quote from the Chronicle of Higher Education: "The numbers keep rising, the superlatives keep glowing. Each year, selective colleges promote their application totals, along with the virtues of their applicants. For this fall's freshman class, the statistics reached remarkable levels. Stanford received a record 32,022 applications from students it called 'simply amazing,' and accepted 7 percent of them. Brown saw an unprecedented 30,135 applicants, who left the admissions staff 'deeply impressed and at times awed.' Nine percent were admitted. Such announcements tell a story in which colleges get better — and students get more amazing — every year. In reality, the narrative is far more complex, and the implications far less sunny for students as well as colleges caught up in the cruel cycle of selectivity. To some degree, the increases are inevitable: the college-bound population has grown, and so, too, has the number of applications students file, thanks in part to online technology. But wherever it is raining applications, colleges have helped seed the clouds — by recruiting widely and aggressively for ever more applicants. Many colleges have made applying as simple as updating a Facebook page. Some deans and guidance counselors complain that it's too easy. They question the ethics of intense recruitment by colleges that reject the overwhelming majority of applicants. Today's application inflation is a cause and symptom of the uncertainty in admissions."

13 of 256 comments (clear)

  1. Will high school grades determine kids' destinies? by NumberField · · Score: 4, Interesting

    College want their admissions process to become a proxy for due diligence in hiring. ("Sally went to XYZ college, so she's more likely to be a valuable employee than Bob who went to a less selective school.") While this makes sense a little bit, it's also scary. For example, does this mean that what kids do in high school will increasingly set their destinies for life? Are XYZ graduates actually better employees, or is it just marketing?

  2. Too Many Applications are Stressful and Useless by robot256 · · Score: 4, Insightful

    Which is why I applied to exactly ONE college, where I knew I would get in wanted to go. Half the people I know apply to Stanford and crap just so their parents can brag about it, and brag even more if they get accepted. They have no intention of actually going there.

    But frankly, the elephant in the room is that the students they DO accept get stuck with loans they can't pay off--proving their education was wildly overpriced. Being from a Big-Name School these days just isn't worth the extra $50,000. It's insane.

    1. Re:Too Many Applications are Stressful and Useless by JasonTheBold · · Score: 5, Informative

      The biggest name schools aren't so expensive. The Ivies, and I assume Stanford, won't leave you with more than ~$20k of debt, and places like Yale and Princeton replaced loans with grants a few years back, leaving you with 0 debt. If you made the mistake of having a college fund, though, the amount they expect you to pay will magically increase by exactly the size of that fund.

      True. At Stanford, children from families making less than $100k pay Zero tuition. Children from families that make less than $250k receive academic aid so that they end up paying less than if they had gone to a state school unassisted. I believe Harvard is going to start doing something similar.

      http://news.stanford.edu/news/2010/february8/tuition-financial-aid-020910.html

  3. Vocational Schools by BJ_Covert_Action · · Score: 5, Insightful

    Maybe high schools should start advertising the merits of vocational and tech schools a little bit more. I remember my high school councilor advocating four year college to a lot of students that, quite frankly, just weren't going to do well in four year college (disinterested in abstract concepts, prefer working on something tangible, rather than developing math problems or theses, far too lazy to put more than an hour-a-day on homework, etc.). We have this obsession in the States with four year degrees, acting like employees without one are incompetent and useless. We have students that don't want to attend college attending college because they are told there's no other way to succeed in the world. And, simultaneously, it seems like fewer and fewer college kids I know are actually prepared for the world that they are put into. Few know how to maintain a car. Most don't understand the first thing about taxes. The concept of fiscal responsibility is lost on many of them. Hell, most kids I know didn't even know how to cook before heading off to college.

    So maybe this increase in college applications is indicative of the trend that, when a society obsesses over a college degree in all walks of life, then that is one thing that most coming-of-age adults value.

  4. View from the ivory tower by Anonymous Coward · · Score: 4, Insightful

    Being a Ph.D. candidate in mathematics at one of the big name Ivy League schools, I am yet to see all these "amazing" students. Yes, practically every student get the basics (something that doesn't happen at less selective schools), but give them a problem that requires creativity and you'll see that a handful of students in the class are able to solve it. They might work hard and they are motivated, but it's not like every student is terribly smart.

  5. Not to mention the fact that by Glarimore · · Score: 5, Insightful

    Colleges get $50 (sometimes $100) from each applicant. That means that if Brown or Stanford increase their applicant pool by 5,000 people in a year, thats an extra quarter million they are making, minimum.

    What's easier than making money from overpriced tuition? Convincing underqualified people to apply, taking their application fee, and instantly throwing out their application in a GPA/SAT filter.

  6. Re:The Ivy League is the worst by demonlapin · · Score: 5, Informative

    To be fair, this means the Ivies are the best. Despite a staggering price tag, they still appear to be worth it.

    The other side of that coin is that the vast majority of private colleges and out-of-state public colleges are simply not worth full price. There are limited exceptions, but mostly you shouldn't bother unless you can get a scholarship (and if your intellect is formidable enough to exceed the capabilities of your state's flagship university, it's good enough to get you a scholarship at a good one).

    Toward that end, I have one piece of advice for any 9th or 10th graders reading this: practice and study for the PSAT. Your high school may not place much emphasis on it, especially if you live in a rural area; they may not even tell you when it will be offered. MAKE SURE YOU TAKE IT IN 11TH GRADE. A sufficiently high score (and if you're in a low-achieving state, that score won't be all that high) will make you a National Merit Semifinalist, which is enough to get you a full ride at quite a lot of universities and at least half tuition at many others. It will also open up other scholarship opportunities. And apply for every scholarship you hear of; $1000 here and there adds up.

  7. Where you go matters -- for grad school by spiffmastercow · · Score: 5, Insightful

    Undergrads at prestigious universities are just the suckers that pay for all the R&D the grad students do. Do yourself a favor and research the undergrad programs in your state. There's a good chance you'll find an excellent program at a fraction of the cost. Of course you won't get the brand name recognition.. But you also won't be in debt the rest of your life.

    1. Re:Where you go matters -- for grad school by gargeug · · Score: 4, Insightful

      I absolutely agree with this, for the most part. At the undergrad level, your school name doesn't really matter, but it is everything in grad school, because the big name schools have awesome research programs, great professors, and lots of money. I went to a smaller, no name school for undergrad, but made it a point to go to a big name engineering school for my masters because I knew that the opportunities there are much better, and my experience here so far is proving itself right. The only reason I say for the most part is that some niche research areas exist in weird places.

  8. Re:Will high school grades determine kids' destini by DrLang21 · · Score: 4, Interesting

    Amusingly, I once worked at a company that refused to hire recent graduates from a certain local selective university because they found the graduates to be too egotistical to handle the kind of low profile work that is usually given to new hires with essentially no experience. That is not to say that there were not a lot of very sharp students coming out of that university. They just too often had a superiority complex for a while after they graduated.

    --
    I see the glass as full with a FoS of 2.
  9. Re:The Ivy League is the worst by cptdondo · · Score: 4, Informative

    Dude, I went to Princeton. At least in the engineering school, you do not "coast" on academics. It's a 70hr/wk workload. I graduated with honors - with a C+ average.

    You sweat blood to get a BSE degree at Princeton.

    Ditto for pol sci or international studies; the Woodrow Wilson school is incredibly hard.

    Maybe as an art major or something, but the majority of programs is *hard*.

    OK, I can't spead for Harvard or Yale, no doubt they're a cake walk.

  10. Re:Will high school grades determine kids' destini by sitarlo · · Score: 5, Interesting

    I interviewed a recent grad from Dartmouth who informed me that he wasn't interested in any projects that were on a schedule or a budget. I told him that he should consider running for public office and he said he was an anarchist and didn't believe in organized government. So I suggested maybe using his own money to finance his own venture and he informed me that he didn't believe in capitalism. I really wanted to hire him simply to see if a few months in the real world would help him understand how life works, but I had other candidates who really wanted to work. I ended up hiring a person who didn't even have her degree yet and she did an excellent job. Colleges don't matter. People matter.

  11. Re:Will high school grades determine kids' destini by byrondv · · Score: 4, Interesting

    No such thing as an unemployed attorney? Sure there is: http://www.washingtonpost.com/wp-dyn/content/article/2010/10/30/AR2010103000211.html/