Slashdot Mirror
Replacing Sports Bloggers With an Algorithm
tesmar tips a report up at TechCrunch that begins "Here come the robo sports journalists. While people in the media biz worry about content mills like Demand Media and Associated Content spitting out endless SEO-targeted articles written by low-paid Internet writers, at least those articles are still written by humans. We may no longer need the humans, at least for data-driven stories. A startup in North Carolina, StatSheet, today is launching a remarkable network of 345 sports sites, one dedicated to each Division 1 college basketball team in the US. For instance, there is a site for the Michigan State Spartans, North Carolina Tar Heels, and Ohio Buckeyes. Every story on each site was written by a robot, or to put it more precisely, by StatSheet's content algorithms. 'The posts are completely auto-generated,' says founder Robbie Allen. 'The only human involvement is with creating the algorithms that generate the posts.'"
I've read a couple articles and they are no worse than the SEO-targeted content written by freelancers odesk for $2/hr (and english as a second or third language).
Seems as though the "algorithm" is quite elaborate - taking into account odds of winning as well. Lines such as "The [team] was not supposed to win this game, but made it happen" and combined player statistics "Coming off a poorly put together team last year, this year, the [team] looks to have greater talent."
It reminds me of how someone in Junior high would write. Impressive. Similar to MIT's paper generator: http://web.mit.edu/newsoffice/2005/paper.html
PHP + MySQL + Mad Libs for Sports.
Can you copyright the output of an algorithm? Seriously, copyright requires a creative element...