Exciting Kinect Stuff Already Coming Out
Just last week we learned that the Kinect had been hacked wide open and already we're seeing a flood of innovative stuff coming out. Jamie found a page with a lot of pictures and screenshots, and Engadget has more.
The amusing and quite cleverly done telescreen kinect as an advertising tool jokes I read here on slashdot were quite fun to see!
But.....I was very bemused to see this today, reported elsewhere:
"Microsoft's Dennis Durkin voiced an interesting idea at an investment summit last week -- the idea that the company's Kinect camera might pass data to advertisers about the way you look, play and speak. "We can cater what content gets presented to you based on who you are," he told investors, suggesting that the Kinect offered business opportunities that weren't possible "in a controller-based world."
And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback. And data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played, how are those people engaged with the game? How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?
http://www.engadget.com/2010/11/15/microsoft-exec-caught-in-privacy-snafu-says-kinect-might-tailor/
yay?
For many who loath the idea of targeted ads I would assume many, if not most of those people are single. As a married old fart I can attest that A little intelligent ad targeting is nice. I for one get tired of feminine product advertisements because the wife uses my computer occasionally for shopping. Please, feel free to use the Kinect to determine if I am in fact: Male, Fat or Skinny, cheerful or pissed off. Because:
A: If I am male, I don't need tampon ads
B: If I am fat, don't advertise Big Macs, advertise weight loss because last I checked, fatties know where BK and McDs are. And no it's not your genetics, it's because you are irresponsible with your health. A predisposition just means you have to work harder. Thermodynamics proves this; your lack of responsibility, low self esteem, and discipline does not change the laws of physics.
C: If I am in a good mood try selling me a Beach Boy's collection. If I am pissed off Rammstien might be a better choice.
-=[ Who Is John Galt? ]=-