'Smart' Vending Machines Triple Sales
bossanovalithium writes "A vending machine in Japan which recommends drinks to customers based on facial recognition data has tripled sales. JR East Water Business has previously installed two vending machines in JR Shinagawa station and it is believed that the recognition technology is responsible for a vast increase in sales in comparison to traditional machines. The vending machines recommend beverages after physical attributes of customers are picked up by sensors which allow the machines determine age, sex and other attributes, before offering a number of suggestions."
Do the machines call out? If they do I hope they sound like Bender (but you know, in Japanese):
"Hey fatass, got a nice 200 oz can of fried chicken here!"
"Hey baby! All the supermodels are drinking Diet Water, what's your deal?"
And so forth...
crazy dynamite monkey
I can't wait until a big fatso waddles up to one of these machines in America so I can see what the machine recommends. It either recommends a Diet Coke, because you're fat and need to lose a few (dozen), or it offers you a regular Coke, because it knows you probably drink a LOT of it. Its a lawsuit either way. Either the fatso has their feelings hurt and sues for emotional damage, or some random do-gooder sues for pushing sugary drinks to those who lack the willpower to say "no."
I'd be satisfied just with a vending machine that (a) was stocked with what I want, and (b) didn't steal my money when I tried to buy it.
But the new technology offers some frightening prospects. With machines telling us what to drink how long until we are told what to eat and what to wear? The idea of a 1984-style Big Brother state fronted by the double-headed hydra that is a computerised Trinny and Susanna is almost too scary.
Even for a joke, seriously, what? How is personalised advertisement anything close to what you just said?
--
I imagine most people are trying these now for the novelty of it all. That might be the whole point, but if I normally didn't use vending machines then this probably wouldn't make me use it more than once or twice to see what it does. If I were the owner, I'd set it to recommend more expensive drinks.
That depends, you go to it often enough, and the data it's collected will say "In my personal experience as a vending machine, quite a few people with facial hair and mohawks like iced tea". And then it'll offer you iced tea.
More than likely, OmniBot 6000 recommends the most expensive item currently in inventory, and tells you the selection is based on a "complex algorithm involving facial analysis."