Deep Packet Inspection Set To Return

siliconbits passes along this quote from a Wall Street Journal report: "'... two US companies, Kindsight Inc. and Phorm Inc., are pitching deep packet inspection services as a way for Internet service providers to claim a share of the lucrative online ad market. Kindsight and Phorm say they protect people's privacy with steps that include obtaining their consent. They also say they don't use the full power of the technology, and refrain from reading email and analyzing sensitive online activities. Use of deep packet inspection this way would nonetheless give advertisers the ability to show ads to people based on extremely detailed profiles of their Internet activity. To persuade Internet users to opt in to be profiled, Kindsight will offer a free security service, while Phorm promises to provide customized web content such as news articles tailored to users' interests. Both would share ad revenue with the ISPs. Kindsight says its technology is sensitive enough to detect whether a particular person is online for work, or for fun, and can target ads accordingly."

Comments

Incentive

[Beerdood]

When I started reading this article, I thought to myself "what possible incentive could they possibly provide if I opt in for targeted ads? Maybe a cheaper monthly bill?" Then I found this little gem :

The companies now offering ad services based on deep packet inspection believe they have learned how to make the services acceptable to privacy advocates and Internet users. This includes asking for permission up front and offering people incentives to receive targeted ads, such as Kindsight's free security service, which includes identity-theft protection. Customers can pay a monthly fee to receive no ads.

Wow, that's just fucking fantastic. So according to their model, you're going to have to pay your ISP to not receive ads..? Great, now my ISP is going to start a protection racket - "hey, for a small monthly fee, we won't bombard you with ads and snoop your data!".

Re:Just sell me internet access please

[Pharmboy]

You should read your lease. There are a large number of things you can't do in your apartment.

You should read your TOS. There are a large number of things you can't do with your ISP as well. The point is that as long as you are being a good customer, neither should be meddling into your life. There is already protection on the books for renters that vary from state to state, ie: the landlord has to give notice before an inspection, they can't just kick you to the curb for no reason with 1 days notice, etc. The problem is that there is NO consumer protections for customers of internet access. They just keep figuring out new ways to try to make money off of you, typically at your expense. In older consumer markets, they would be subject to fines and/or prosecution for similar actions.

The problem is that since it is the internet, they think that there are no rules that apply to them, and unfortunately, they are almost correct.