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How Apple Had a Spectacular Year

Posted by samzenpus on from the beating-the-odds dept.

Hugh Pickens writes "John Boudreau writes in the Mercury News that during its just-completed fiscal year, Apple broke four consecutive quarterly revenue and profit records and amid the worst recession in decades, hired thousands while others cut jobs, but what most distinguishes Apple is that while other tech titans spent 2010 cutting costs and acquiring new technology through mergers, this $65 billion company has been relentless in innovating like a startup and ruthless in promoting technologies that disrupt its own product lines. '"It's been an awesome year. The frequency of new stuff just boggles the mind," says Charles Wolf, an analyst with Needham & Co. "There is no company that is remotely close to what Apple is doing. They are the Energizer Bunny." In September 2005, Apple killed off the popular iPod Mini to make way for the the iPod Nano; Apple openly acknowledges that the iPhone is cannibalizing its iPods — and they don't seem to care; and the iPad tablet could ultimately threaten its core laptop business. "[Apple] has a different cultural mind-set," concludes Wolf. "They are acting like a startup, though they are becoming a $100 billion company."'

5 of 504 comments (clear)

  1. Props to Apple by timeOday · · Score: 5, Funny

    I never bought into Applethink, and after every product annoucement I falsely predict they've finally blown it and nobody will "fall for it" this time. Meanwhile they're approaching $100e9 and probably wouldn't give my resume a second look. You win.

    1. Re:Props to Apple by biryokumaru · · Score: 5, Funny

      Heck, they probably wouldn't even give you your user name...

      --
      When you're afraid to download music illegally in your own home, then the terrorists have won!
  2. Re:Just you wait... by Dogtanian · · Score: 3, Funny

    You think THAT was something, wait till they release iPad nano. It's gonna blow you away.

    It was due for release a few months back, but there were problems with the stickers intended to cover up the old "iPod Touch" nameplate.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  3. Re:Industrial product design matters. by Proudrooster · · Score: 2, Funny

    Google just needs to buy Apple for world domination. :)

    Apple is going to have to go through a ton of unnecessary work to build a cloud infrastructure, when Google has it already done and ready to use. Google + Apple would be an unstoppable force for good and innovation.

  4. Re:Apple has lied their way to success by Anonymous Coward · · Score: 1, Funny

    Jesus, did Steve Jobs personally put sand in your vagina or something?