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Nook Color Rooted — Will B&N Embrace the Tablet?

itwbennett writes "It can browse the web, edit Office docs, run apps. Is it a low-cost, low-function e-reader? Nope, it's a Nook. And now that XDA has rooted it, how Barnes & Noble responds will determine whether the Nook has a tablet future, says blogger Ryan Faas. 'If the device can be turned into a capable Android tablet (which technically it already is) easily, the $250 price tag certainly beats out some of the competition.'"

4 of 181 comments (clear)

  1. Reaction by Barny · · Score: 5, Insightful

    How they react will likely depend on their price setting method.

    If the nook was priced under cost and expected to be subsidised by ebook sales, then they will come down on this like apple. If they are making money on the thing in its own right, they may react like a BSD developer.

    --
    ...
    /me sighs
    1. Re:Reaction by noidentity · · Score: 4, Insightful

      Well, I figured the fact that I was saying something similar to "We all know that 1+1=3..." but I guess when it comes to the free market, such an obviously contradictory statement is commonplace and meant seriously, sadly.

    2. Re:Reaction by delinear · · Score: 4, Insightful

      Agreed - loss leaders in themselves are not a distortion of the free market. What would be a distortion is the producer being able to use the law to prevent people buying the razor and then using their own cheap blades (or in B&N's case, someone buying the Nook and not using it to buy books if it is indeed an example of a loss leader). A free market should allow you to come up with whatever promotional ideas you want to make money, but similarly it should allow your customers to ignore your ideas and do their own thing. The second those ideas have some element that is enforced by law (i.e. you can ONLY use product X with service Y and tampering with X to allow Z is illegal) it is no longer free.

  2. Re:Does this mean...? by xaxa · · Score: 4, Insightful

    They will be DRMed, but the DRM is cracked and trivial: the key is the name on your credit card plus the credit card number itself. The idea is that you won't be willing to distribute the key. (Which is somewhat silly, since the key is actually an SHA1 hash of your credit card and name, and therefore you're really not giving anything out.)

    I might not be able to work out what name+number made 298AC...898EAB, but B&N certainly can -- they have a list of all the name+number combinations.