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Apple Patents Glasses-Free 3D Projector
angry tapir writes "Apple has been awarded a US patent for a display system that would allow multiple viewers to see a high-quality 3D image projected on a screen without the need for special glasses, regardless of where they are sitting. Entertainment is far from the only field in which 3D can enhance the viewing experience: others include medical diagnostics, flight simulation, air traffic control, battlefield simulation, weather diagnostics, advertising and education, according to Apple's US patent 7,843,449 for a 3D display system."
"Dude, you know what would be really awesome?"
"What?"
"If there was a display system that would allow multiple viewers to see a high-quality 3D image projected on a screen without the need for special glasses, regardless of where they are sitting."
"Dude... that would be totally awesome."
"We should totally invent that someday"
"Lets patent it just in case someone really does it!"
"Yeah!"
"You want to know how to help your kids? Leave them the fuck alone." -George Carlin
It has yet to implement any of its ideas in a shipping product
I certainly don't want to come to Apple's defense, but that isn't the same as saying they are not developing the technology. It just says they aren't shipping anything with the technology. It has only been 4 years since application, and it is entirely possible that the technology works but is incredibly expensive at this stage, or not reliable enough, or not "good" enough yet. Apple is typically NOT the first to release a product type, just the first to release a really good one. So I've heard at least, as I haven't owned an Apple product since my Mac 7600.
I'm not saying that they aren't planning to troll, but I don't think you can jump to any conclusion based on that single fact.
Tequila: It's not just for breakfast anymore!
If this was for a specific method or idea, we'll I'd expect to see a working display now. Unfortunately the patent is full of all kinds of obtuse language (they often are to sneak them by the examiners) so it is hard to see what they are saying but it does not look like a "Here's a specific way to make a no glasses 3D display," it looks more like a general "Well you might have a display with some angles of reflection and you might send light at them at certain angles to make 3D," kind of thing.
So certainly does smell of patent trolling. In Apple's case I would imagine the idea isn't a "Make everyone pay us royalties," thing I would imagine it is a "Force people to sell only to us." Someone develops a 3D display that needs no glasses and fits the loose patent definitions. Apple goes after them and says "We'll sue the crap out of you if you sell to anyone but us!" Apple then can roll out the "Only 3D computer/tablet/phone/fridge magnet in the world!" and claim it as "innovation."
Same kind of deal as with their mag safe connector. That one Apple invented, far as I know, but they won't license it to anyone, not to other computer makers, not even for people to make accessories for the Mac (and have sued people for it). They want to be able to claim it as a "special" feature, not because they put a bunch of R&D in and want to make money licensing a new technology to the world.
So that's my bet. They hope someone else will develop a 3D display (as a practical matter Apple has no display development and manufacturing arm, they buy their panels from LG.displays, and just make the final monitor like Dell and others do) and then be able to grab it as their exclusive via their patent.
I really favour a "Use it or lose it," provision for patents. You should have to either develop the technology, or license it to someone else in a non-trivial amount of time or the patent goes away. None of this "I'm patenting an idea so when someone else does the hard work it is mine," bullshit. You have a legit invention you want to make money off of? I'm all good with that. You want someone else to do the hard work of the inventing and creation? Screw you.
See the idea of a patent wasn't ever really that you'd keep an invention all for yourself. It was that you'd license the technology for your invention to others, so you made money for the work and creativity of creating it, and everyone benefits. Patent trolls often needn't buy patents, they just make their own. They come up with stupid patents and then sue people for licensing fees. The problem is not that they have bought or sold a patent, it is that their patent is bullshit.
A "no licensing" thing for patents would be bad because it could reduce competition and even prevent products from coming to market. So say I work on some amazing new display technology and patent it. Wonderful stuff, going to change how things are done. However after that, I decide that I'm just not willing to go in to production of it. Too much money to start up, etc, etc, I'm just not interested. If I can't sell or license the tech, it then languishes until my patent expires. However if I can license it, no problem. I invent it and then license it out to existing display companies. I'm compensated for my work inventing it, they bring it to the mass market.
That is the reason for patents, the reason to not just get rid of them. They can be real important in two situations:
1) A person or small company makes a big invention. Patents keep big companies form stealing it from them and profiting off the work of others. Like if a 5 man company invented an amazing new wireless communications device that is cheap to make and effective. However since they are small, they produce them for $50 each. Motorola, being huge, can do it for $20 each. With no patents Motorola just takes their work and goes for it, and they get crushed being unable to compete.
2) A development that takes massive amounts of money. There is tech that takes many millions, even billions occasionally in research. A company will pour a ton of money and years of work in to something because it is worth it. But it is only worth it if they can make that R&D back. Suppose a company invents a new battery with 100x the capacity of current lithium batteries that is cheap to produce. They spend $250 million doing it, and in quantity the batteries cost only $1 per cell to make. Ok well they need to sell those for like $3-4 per cell or so, maybe more, to recoup their $250 million. Remember until they've cleared that, they are making zero dollars total on the product. However a competitor? Well they could sell the cells for $2, maybe even $1.50 each. They have only the production cost, so as long as they cover that the rest is unit profit. Without patents, they could do that.
The problem with patents currently isn't that they exist or can be licensed. It is that they are too broad, granted for too many things, and many of them are way too obvious. Parents are supposed to be for new, non-obvious things that took a lot of effort and/or creativity to make, not for any and everything. They are important to encouraging and supporting R&D, they just are too easy to abuse as it stands.
No it doesn't. From the description in the article Apple has something much more sophisticated. It apparently is smart enough to know where the individuals are sitting and makes accommodations for that. Rather than requiring an individual to sit in a particular place like all the other systems like this do. If they've managed to pull that off, I'll have to be the first one to tip my hat to their innovation. And I'm rare to do that as they're usually more evolutionary than revolutionary. But this would be a significant step forward in the technology.