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Gentlemen Prefer Androids, Ladies iOS
Ponca City writes "PC World reports that women are more likely to buy an iPhone for their next smartphone purchase, while men prefer Android devices. According to data collected in October 2010, 31 percent of women wanted to buy an Apple iOS device next, followed by 22.8 percent interested in a Google Android device while among men preferences were reversed with 32.6 percent of men interested in an Android purchase and 28.6 desired an iOS phone. 'So where is the extra appeal of Android to men coming from?' asks Tracey E. Schelmetic. 'More male-targeted commercials that emphasize cool gadgetry versus usability? More techno-macho phone brand names like "Droid"? Extra advertising on the Spike channel by phone makers using the Android platform?'"
And exactly what type of "configuration settings, tweaking this, adjusting that and so on" would have to be done to get an Android or WP7 or a Palm Pre working?
My wife uses the Epic 4g and she bought it on her own, only once entered her Gmail account details and from there on she hasn't needed to do any tweaking at all apart from arranging the App shortcuts the way she likes and that was as easy as it can get. When it gets the 2.2.1 update - it will be a single click for her. If the phone needs replacement - all she needs to do is again reenter her GMail password and all apps, contacts etc. will be right there automagically. It doesn't get any easier than that.
Heck I have seen so many iPhone users - male and females - that did not know that iPhone OS software needs updated because they don't deal with iTunes. The Android ones on the other hand tend to be up2date as the update process is one click on the notification followed by hitting OK.