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'I Just Need a Programmer'

theodp writes "As head of the CS Department at the University of Northern Iowa, Eugene Wallingford often receives e-mail and phone calls from eager entrepreneurs with The Next Great Idea. They want to change the world, and they want Prof. Wallingford to help them. They just need a programmer. 'Many idea people,' observes Wallingford, 'tend to think most or all of the value [of a product] inheres to having the idea. Programmers are a commodity, pulled off the shelf to clean up the details. It's just a small matter of programming, right?' Wrong. 'Writing the program is the ingredient the idea people are missing,' he adds. 'They are doing the right thing to seek it out. I wonder what it would be like if more people could implement their own ideas.'"

28 of 735 comments (clear)

  1. As a programmer by Anrego · · Score: 5, Insightful

    I disagree. A terrible idea with a beautifully executed development goes no where. A great idea that is hacked together with shell scripts and kilometers of spaghetti code can make someone a fortune and (lame as it sounds) change the world.

    That said I think having solid developer(s) is a really good thing. It costs less, makes for a more reliable product, and enables you to say "yeah, we can add that" vs. "hah, you'd have to rewrite everything" when further great ideas come along.

    But saying that the importance of programming is on par with the idea.. it's not. Much as us programmers like to think we are _the_ critical component.. I really don't think we are in a lot of cases. The idea and the marketing are what makes the product successful. HR tends to think of programmers as production line workers.. and as much as I hate to admit it, there really is truth in that. We turn ideas into something tangible so they can be sold. If we produce better products or produce them more efficiently, we make the company more money.. but we arn't as important as the guy's who tell us what to make, or the guy's who get people to pay for it.

    As for idea people learning to program.. I don't buy it. Might work for some people, but I think programming/working with technology is either something you enjoy or you don't. Most good programers I know don't care about the end product as much as the code. The end product is a necessary evil.. a reason to justify their code poetry. Learning programming as a way of achieving and end goal sounds like some bad code about to happen. And I thought the whole "managers can write code thing" died with COBOL.

    1. Re:As a programmer by Ndkchk · · Score: 5, Insightful

      A great idea that is hacked together with shell scripts and kilometers of spaghetti code can make someone a fortune and (lame as it sounds) change the world.

      Not quite. A great idea that is hacked together will almost certainly be "borrowed" and better implemented by someone else, making them a fortune. The world still gets changed, I suppose.

    2. Re:As a programmer by drsquare · · Score: 5, Insightful

      Ideas are ten a penny, it's the implementation that matters.

    3. Re:As a programmer by mysidia · · Score: 4, Insightful

      I disagree. A terrible idea with a beautifully executed development goes no where. A great idea that is hacked together with shell scripts and kilometers of spaghetti code can make someone a fortune and (lame as it sounds) change the world.

      A terrible idea that is beautifully executed can also go somewhere.

      But it is extremely rare to find a terrible idea executed well. The idea will almost certainly be revised (to something better) in the process. Thus great execution can make up for having an originally poor idea, as long as the idea changes in the process of the execution.

      As for a great idea... if the execution is poor enough, it will never come to fruition.

      A mess of shell script and spaghetti code will suffice for a good enough idea. But in practice, there are very few ideas thought up that are that good.

      Most ideas thought up will lie somewhere in between terrible and great, and most executions will lie somewhere between terrible and great.

      The most terrible execution possible cannot be made up by the best idea possible, and vice versa.

      Real world efforts always lie somewhere in the middle.

      There are massive amounts of good ideas, however. Executions and business plans are in short supply.

      So it is the execution that is valuable.

      And if you "just want a programmer" to implement your idea, you should probably be expecting to sell the idea to the programmer who will provide the execution, in exchange for a small share of the profits from their great execution..

      Otherwise, how would it be worth their while, when there are millions of other idea mean they can find a good idea from? :)

    4. Re:As a programmer by Firehed · · Score: 4, Insightful

      Unless your product is catering to developers, your customers don't give a damn what the code that powers your product looks like (and even if your customers ARE developers, they probably still don't care). Unless your implementation is at least an order of magnitude better than the competition, the first one with traction wins. Look at Twitter, and the dozens of twitter clones that came out shortly thereafter - none of them went anywhere because they didn't have the users, but I'm sure they were implemented better (since Twitter exposed a lot of the original problems). And yet bit.ly ended up killing off tinyurl.com, because it's a) 45% shorter to start and b) offers analytics on link usage which really did make it an order of magnitude more useful than what it replaced.

      At least, that's the case for startups and new ideas. When your idea is to win the Netflix challenge and hit the million dollar payoff, then it's 100% down to implementation.

      --
      How are sites slashdotted when nobody reads TFAs?
    5. Re:As a programmer by zach_the_lizard · · Score: 4, Insightful

      If it works, and works well enough, that will make up for the tangled web of code, so long as it is not too horribly mangled. Sometimes the perfectly designed and combed over implementation loses to the patched together monstrosity because the first one is never released, or is released late, and the second one is out early enough. Sometimes economics trumps an implementation whose code could be read as poetry.

      --
      SSC
    6. Re:As a programmer by arth1 · · Score: 5, Insightful

      I have replaced quite a few C++ and Java programs with just shell scripts, where it was expedient. Because having the guts to kill your babies whenever needed can be damn effective.

      Like instead of elegantly reduce an expensive database lookup loop by 10% execution time, you ditch it and push a diff to a local hash table instead.

      Or instead of reducing the sort across a table by 5% by choosing the most efficient algorithm, you do a Schwartzian transform and only sort the parts you need, saving 95% time even if you now do it in a script.

      Programmers often stare themselves blind at the problem at hand, not seeing the bigger picture and how the best solution is not doing what they do as well as it can be done, but doing something entirely different. Which quite often can be done just as well with a script.

      As for spaghetti code, sometimes that's warranted to. Instead of rolling back through 300 levels of recursion to return, it just might be expedient to chop the Gordic knot with a well-placed goto.

      (And no, 300 is not an exaggeration. I knew a programmer who made a web site with multiple entrances and breadcrumbs. Someone browsing the site for a few hours or days could have a linked list longer than you'd think, and clicking "go home" caused it to roll back each layer one by one, until hitting the entry page of that particular user. Which could take 5-10 seconds of unnecessary waiting. I suggested storing the entry page as a global session variable and simply Go There, and was looked at like I had grown two extra heads.)

    7. Re:As a programmer by Surt · · Score: 4, Insightful

      Mod parent up. The number of different people who thought up a variation on pagerank is astounding, but there's only one company that executed it well, and had the funding to get through the development of that idea.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    8. Re:As a programmer by kiddygrinder · · Score: 4, Insightful

      if only you didn't infringe on 15 different broadly worded patents that that someone else magically finds as soon as you threaten them with legal action.

      --
      This is a joke. I am joking. Joke joke joke.
    9. Re:As a programmer by mickwd · · Score: 4, Insightful

      "Since I spend a lot of my time in code, and I'm an engineer at heart, I'd say I've learned how to do decent coding -- modularity, MVC, properly normalized databases, small well-defined functions, OO when necessary (and recognizing when its necessary). Now I won't claim to be at all skilled in anything lower level....."

      By the sound of it, you're actually a better programmer than 80% of the "programmers" out there. And I say this as an experienced programmer myself.

  2. It's bologna by drumcat · · Score: 5, Insightful

    If someone says that, "they just need a programmer", they haven't vetted the idea. If they really knew what they wanted, they wouldn't need a programmer - they'd need a contract fulfilled for a specific task. If you say that crap, you're just a bullshit marketing guy.

  3. Wrong and wrong by michaelmalak · · Score: 4, Insightful

    Success is 1% inspiration, 9% perspiration, and 90% marketing (of which "timing" is a significant but minority component). The inspiration is cheap (obviously, since this professor has already amassed quite a portfolio), the perspiration is, yes, a commodity, and the marketing requires Emotional Intelligence, something which, ironically enough, does not often come naturally to perspirers.

    So... the real question should be: what it would be like if marketers could implement ideas (not necessarily their own)?

  4. summary makes a good point but nothing new by epyT-R · · Score: 5, Insightful

    idea people often take the form of upper management. they always assume their ideas are workable, and if their employees are having trouble rewriting reality to make them happen, then it's due to the employees' ignorance and not their own. classic ivory tower syndrome.

  5. "Just" by KingFrog · · Score: 5, Insightful

    Really, I am already re-thinking my earlier reply. The issue here is summed up in one word - "Just". You think you need "Just" a programmer, or "Just" a marketing guy, or "Just" a salesman? You have already told me that you don't really value their contribution to the effort, and additionally that you don't really understand fully what goes in to the work they're doing. Yeah, you have a genius idea. You don't want "Just" a programmer. You want a genius programmer, preferably either with a passion for your cause, or a resume of working in coding similar things. Otherwise, your operating system is being written by "just" a database programmer, and while you will have great search times, you may find other areas coming up short.

  6. Not the only side of the problem by Bruce+Perens · · Score: 5, Insightful

    I've met people who have excellent working software, and have had it for years, and simply aren't able to make a business out of it. They think I just need an investor! And this when it would take them hundreds of dollars to actually start their business, after which they'd have a lot more value to an investor, if they decided they still need one.

  7. Difference being... by Junta · · Score: 4, Insightful

    Most of these people with 'great idea', but *just* need a programmer (i.e. people who have obviously never talked to a developer about their idea and obviously know next to nothing about the nuts and bolts of how things work) have ideas that are terrible, impossible, and/or uselessly vague (many cases of do 'something' with the 'cloud').

    If a developer acts as a production line worker, they will frequently turn out irrelevant product. It's one thing to read the specs handed down by someone who knows what they want and write strictly to the requirements listed, it is another thing entirely to really internalize the need and apply your advanced knowledge of what is possible to deliver a perfect fit above and beyond the specific requests. People will prescribe awkward workflows due to perceived technology limitations and/or steer clear of very sensible features they presume impossible.

    Clear delineation between developer and 'idea' people just doesn't make much sense except in the most straightforward cases, and none of those straightforward 'ideas' are valuable (mostly one-off customized solutions of common setups required to work with a customers uniquely evolved system).

    You really need both a solid idea and a developer who is more than just an assembly line worker to get good results of significant value.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Difference being... by dgatwood · · Score: 4, Insightful

      Clear delineation between developer and 'idea' people just doesn't make much sense except in the most straightforward cases, and none of those straightforward 'ideas' are valuable (mostly one-off customized solutions of common setups required to work with a customers uniquely evolved system).

      Agreed. Most of the good tech companies, major web companies, etc. have gotten their start not because of an idea person, but because of a programmer who had an idea. Programmers (and, to some degree, non-programmer computer power users) are much more likely to have a concept of what's possible, practical, and useful in technology. The farther you get from that, the less likely you are to have a good idea. Either way, the first thing you should do if you have an idea is to discuss it with people who do have a background in programming. Don't be surprised if it gets shot down as impossible or impractical.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  8. Ideas are cheap... by nine932038 · · Score: 5, Insightful

    Implementation is something else. What so-called 'idea people' don't realize is that without implementation, ideas are worthless. And you know what? Implementation is hard.

    Starting a business is hard work!

    The intangible benefits are pretty great, of course - freedom to set your own hours (clients permitting), freedom to set your own priorities, that sort of thing. That's all great. But the costs are pretty hefty. It's not just the money - though the money is a big problem too!

    It's about the stress of getting a business off the ground. It's about taking half pay, living expenses, or no pay whatsoever while the business gets off the ground. It's about hiring someone new and wondering if they're actually a fuckup who's going to pull you down. It takes grit! And after the first year, you end up wondering if you did the right thing - if working for someone else might not seem so bad after all.

    I used to guard my ideas jealously, but these days I don't even care. Go ahead, 'steal' my ideas. Then, whether you fail or succeed, I'll watch what you did. And if I have the opportunity... I'll give it my best shot to do it better.

    1. Re:Ideas are cheap... by MartinSchou · · Score: 4, Insightful

      It is something I regret, and regret a lot.

      This is something I rarely understand. Why regret it?

      If you hadn't gone through this, think of all the things you wouldn't have learned/discovered.

      You wouldn't have discovered that your wife is extremely supportive, even in rough times.
      You wouldn't have learned that you lacked perseverance and patience, and thus know to work on them (you write lacked, indicating that you rectified it)
      You wouldn't have started working at a seemingly supportive company.
      You wouldn't be able to give good advice to people looking to start their own company.
      You wouldn't have learned, that large companies are very keen on fighting wars of attrition without their counterpart knowing it, hoping to swoop in later and have a really cheap feast.

      Unless you ended up divorcing your wife, why regret learning this?

      When I took a college class on starting your own company, the most interesting examples were always from people who had failed. A wealthy entrepreneur told of two of his companies - one a billion dollar company that's been successful for 20 years, the other a million dollar start-up that crashed, and by far the crash was the more interesting one.

      Sure, the successful one had its share of ups and downs, but the crash one had a brilliant idea, patents, proof of concept, EMEA approved human testing (on himself), a story about peeing blood, and ends up with him telling us that the then 15 year old prototype is still stored in a basement lab at a university hospital.

      Granted, he was in a much more financial secure position (helps when you're a multi-millionaire who can put more than a million dollars into an idea and not be too concerned) than you were, but at least you managed to sell your product to three clients. I don't know about the US, but in Denmark the rate of successful startups are around 10%, and luck plays a big factor.

  9. Re:Programming is skilled labor and should unioniz by bsDaemon · · Score: 4, Insightful

    Unionization would be complete unsuccessful in an industry where entires countries of scabs can easily cross the virtual picket line. You can't off-shrore plumbers, electricians or jobs like that, though

  10. Re:An example of something like this... by fishbowl · · Score: 4, Insightful

    If your worldview includes things like "the Laws of Thermodynamics" it is pretty reasonable to keep a filter against things outside it.

    --
    -fb Everything not expressly forbidden is now mandatory.
  11. "Just" Ice 4 all by Yergle143 · · Score: 5, Insightful

    "Just" quit smoking. "Just" exercise and lose weight. "Just" balance the budget. "Just" get off foreign oil. "Just" win baby.
    "Just" is the word that betrays the orders of magnitude energetic difference between the running of the mouth and the actual doing of something.

     

  12. As an example by Sycraft-fu · · Score: 5, Insightful

    I "had an idea" for Kinect over a decade ago. Having toyed with VR stuff and motion capture and the like I though "Man, it'd be really awesome to have a device that does visual and shape capture at the same time, to be able to get a full 3D capture of a world in to an editor." I personally was thinking something along the lines of an IR laser rapidly scanning a scene (like a laser shape capture device but larger).

    Wow! Amazing! I so thought of it years before MS! I should be rich!!

    Well... No.

    All I did was think it was a neat idea. I had no fucking clue how to make it work. I just thought such a device would be great and would be doable, and had maybe a vague idea of what you might try. That is in no way shape or form something you could start development from or really anything unique. I'm sure tons of other people had the idea. What makes Kinect unique is that they got a team together, had engineers sit down and figure out how you might build such a thing, and do it cheaply, and now other people have figured out how to use data from it to reconstruct 3D scene data on a computer. The idea is not the hard part, the implementation is.

    Even in purely idea fields, having a vague idea isn't amazing or worth anything, showing its worth is. Feynman didn't win the Nobel prize because he had an idea about how the spin of particles might relate to larger phenomena (such as the spin of plates, as he talks about in his book). He won it because he turned that idea, that spark, in to a theory of quantum electrodynamics that is detailed in its construction and makes extremely accurate predictions. Had he just said "Huh, it is interesting that the amount a plate wobbles when tossed is an integer ratio to how much it spins. Maybe that has something to do with the way particles work," well then nothing would have come of it. His work was all ideas, but the important part of the idea work was developing it in to a complete, useful, theory.

  13. Re:Ooh ooh! I know this one! by gbjbaanb · · Score: 4, Insightful

    He's probably not racist, so put your own prejudices away for a bit.

    When you do find though, is that the generic programmer you get from Indian development shops are the inexperienced ones. There's a very strong hierarchy in these places (and in India in general) which means that once a dev gets experience, he will expect to be promoted to a more senior supervisor/manager/etc position. Once there, coding is not part of his job description, and from what I've found the guys in these positions quickly start to resist being put back in a coding position.

    The other issue is that, once you outsource to these dev shops, you never get the same guys twice. So we take junior devs from them, take ages to bring them up to speed, and next time we need them... we get another junior guy. I'm sure the Indian chaps over there are laughing their heads off at us, yet our pointy-haired management keeps on falling for it as all they see if the immediate $$ salary costs.

  14. Kinda gives me another idea, though by Moraelin · · Score: 4, Insightful

    That said, from your example and mine, I'm starting to get the idea that it's not just programmers these people need. Before even needing that, they could use a few more experts, starting with interface designers and usability experts. And maybe someone who understands the business side of that idea too.

    Honestly, the more I think about it, I don't even think it's just programmers they miss. People spew all sorts of half baked ideas, and thanks to the Dunning-Kruger effect, the more unqualified they are to judge that, the more that half-baked idea sounds like a stroke of pure genius. I've had to sign NDA's for ideas boiling down to "we'll make a portal site and have an IPO and people will give us lots and lots of money", and those people seemed to genuinely be convinced that someone would be just itching to steal _that_ pure genius idea.

    Heck, it's not even about programs. People have "genius" ideas about business, games, mods, etc. Now someone just has to do the boring trivial stuff like balancing the gameplay or making that business idea work. They did their part and had the idea, and should get the credit, right?

    --
    A polar bear is a cartesian bear after a coordinate transform.
  15. Re:Ooh ooh! I know this one! by ultranova · · Score: 4, Insightful

    In a sane world, you would be able to bring the guy who you brought up to speed to US on a H1-B may be and get him/her to spend the earning in the USA and pay the taxes in USA and contribute his/her kids to the local schools and thus enrich the US economy, US Government and US communities in multiple ways.

    In a sane world, the US would protect its domestic industries and prevent hemorrhaging money all over the world by making offshoring outright illegal and not allowing foreign labour into the country. As is, it's rabidly de-industrializing and going bankrupt as a result.

    But hey, the CEOs get bonuses for looting the economy, so it's alright.

    Indians love America. If only we let them come in here, work here, spend here, pay taxes here and keep the business here we will be so much better off.

    No, you won't be. An Indian accepts a smaller salary than an American because he won't be spending it in America, he'll be spending it in India. Meanwhile, that smaller salary depresses wages, which both decreases tax revenue and makes people poorer.

    Again, the only winner is the aristocracy, and again it happens at the expense of the working class.

    --

    Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

  16. Heck, I'm a programmer, but... by fyngyrz · · Score: 4, Insightful

    ...I need an icon-drawing artist. The programming's done, but the product looks like yesterday's news.

    Will the madness never end?

    Oh, wait... maybe we all need each other?

    --
    I've fallen off your lawn, and I can't get up.
  17. Re:Ooh ooh! I know this one! by CodeBuster · · Score: 4, Insightful

    The fact that Wall Street folks support free trade isn't proof it's a bad idea.

    Perhaps not, but it's a pretty good piece of circumstantial evidence. The wall street traders don't give two shits about you and your family. They will sell you down the river for thirty pieces of silver. They support what is in their best interest, country be damned, so maybe you too should be looking out for numero uno instead of saying how great it is to get a fantastic deal at WalMart while your neighbor is unemployed.