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Amazon Fake Products and Fake Reviews

rsk writes "The first time I came across fake reviews on Amazon, it was hilarious. Using Amazon's Window Shop app, I came across a great category, 'Peculiar Products,' and was more than happy to look through it. Almost every one of the products I found on the list (Uranium Ore, 1 Gallon of Milk, Parent Child Test, Fresh Whole Rabbit) were fake, with thousands of reviews on them. As a shopper, I wasn't aware of how easy it was to apparently fake product reviews and it bothers me. When I'm shopping, the first (and a lot of times only) place I visit is Amazon to read the reviews if I'm in the market for something. I don't expect the reviews to be the word of God, but I do assume a certain level of legitimacy for most of them. While this won't affect my use of Amazon (especially not at this time of the year) I would like to bubble this up to Amazon's attention so some time is spent on improving the quality of the reviews."

15 of 240 comments (clear)

  1. Worth every penny by nigelo · · Score: 4, Insightful

    Free advice is worth every penny.

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    *Still* negative function...
    1. Re:Worth every penny by mcgrew · · Score: 3, Insightful

      So is free air, free water, the Illinois Times print edition, slashdot, Google...

      The concept of "free == worthless" is an incredibly stupid concept.

  2. Article is Clueless -- Reviews are Jokes by eldavojohn · · Score: 5, Insightful
    I did this way back in 2005 for IDC reports that cost thousands of dollars but were only 10 page PDFs.

    It's a joke. It's funny. It's not people gaming a system, it's people being funny. It's not some evil corporation pimping it's uranium, it's people who think half life jokes and Back to the Future references are the hip new thing.

    One of my friends posted the original joke review to the Three Wolf Moon T-shirt a long time ago and for about a week, we got our kicks writing joke reviews and people approved of them because, well, they were funny. I'm appalled that you think this is gaming the system when it's just regular people having a good time.

    As a shopper, I wasn't aware of how easy it was to apparently fake product reviews and it bothers me.

    How on earth could that bother you? You didn't notice it until you stumbled into a weird category on some beta app. Do you have any sense of humor?

    For what it's worth, Amazon is starting to allow reviewers who ordered the item from Amazon to mark on their review that Amazon confirms them as an owner. So you could probably in the future sort those reviews by those that wrote jokes and those that actually ordered the uranium (my god, how is this not on idle).

    It really bothers you? How? Please tell me how I've ruined your shopping experience.

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    My work here is dung.
    1. Re:Article is Clueless -- Reviews are Jokes by nigelo · · Score: 3, Insightful

      OT: It sounds to me like geekoid and mcgrew are angry, angry men.

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      *Still* negative function...
  3. Ratings by DanTheStone · · Score: 3, Insightful

    This is why Amazon likes to show you the top-rated positive comment and the top-rated negative comment. It's why they have reviewer ratings and the "Vine" program. It's why they have the whole meta-rating system in the first place. Don't ever take the star score at face value. Put more weight behind confirmed real names. Read review comments. It's not that hard to figure out.

  4. Honest truth is rare. by h00manist · · Score: 4, Insightful

    If there is money or prestige involved, generally there are lies involved.

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    Build your own energy sources from scratch. http://otherpower.com/
  5. It's funny by A+Friendly+Troll · · Score: 3, Insightful

    It's funny.

    Laugh.

    If such an innocent thing bothers you, I dread to think what else you disapprove of.

    These reviews are just light-hearted humour, and to be honest, they ARE hilarious (always have been, always will be) and often just the perfect thing to make you smile after a boring three-hour meeting.

    You want to "bubble this up to Amazon"? Seriously, don't you have anything better to do?

  6. Amazon Reviews can't be trusted all the time by Stregano · · Score: 4, Insightful

    Here is a big example: the release of Spore. That game had thousands of bad reviews because of the DRM. People who never played/bought the game.

    Actually the review issue will be super simple to fix: if somebody buys a product from Amazon, if they also write a review on the product, there will be a special piece of text that says that the user who left the review bought the product from Amazon. To get rid of most of the bad/fake reviews, all Amazon needs to do is require that all reviews be from people who actually bought the product. This would also eliminate reviews on fake products, since unless the person paid for and bought the paid product, no review for them.

    As for fake products, you would think there is some way to flag fake products to alert Amazon about it.

    So, Amazon could easily fix these issues with items that are already in place (unless flagging products is not in place, but that sounds like something very odd that should be place if it is not), but it appears they choose not to. Maybe contacting Amazon directly and informing them about this would help out much better than a /. article, but maybe that is just me

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    The world is how you make it
    1. Re:Amazon Reviews can't be trusted all the time by Anonymous Coward · · Score: 2, Insightful

      Here is a big example: the release of Spore. That game had thousands of bad reviews because of the DRM. People who never played/bought the game.

      Uhm, excuse me but your point is...? I bought Spore and it certainly didn't hold up to the media hype, actually it was one of the worst games I've ever bought when they came out. And the DRM *did* suck. While I generally agree with your point I'd say the thousands of reviewers got it right in case of Spore.

  7. Except it happens with real products too by Moraelin · · Score: 3, Insightful

    Except if you actually think it doesn't happen with real products too, man, I hate to break down your ideal world bubble.

    For a start, even as a joke, a lot of those jokes are just a cross between vandalism and fanboyism. E.g., it's trivial to run into reviews for games which not only aren't out there yet, but don't even have a beta or preview or much information out yet. I remember particularly Gothic 3 -- which eventually turned out to be a buggy bad joke -- which although just announced, and, really, all the information about it were a couple of screenshots that their engine works, and there were already gushing reviews for it on Amazon. You know, TEH GRATEST GAME EVAR!!! kinda reviews.

    It's vandalism because even if it may be identifiable as an unfunny joke at that moment, fast forward a year and it's just noise in the actually useful signal.

    Actually, even your kind of jokes sound like vandalism to me. It's having fun at the expense of spamming a useful resource and confusing the heck out of anyone who isn't magically aware whether the "Three Wolf Moon T-shirt" is a real product to buy or a joke, and whether the good or bad reviews are actual reviews or someone's bad idea of a joke.

    You know, sorta like the guys posting goatse and rickrolling links on an unrelated mailing list. I don't doubt that in their deranged little brains it passes for freaking hilarious, but the rest of us just wish they'd die in a fire.

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    A polar bear is a cartesian bear after a coordinate transform.
    1. Re:Except it happens with real products too by dadelbunts · · Score: 3, Insightful

      Oh no the humanity.My heart goes out to you and people like you. How dare amazon trick you into thinking the three wolf moon shirt was a MAGICAL item with otherworldly levels of sexual attraction while it was just a REALLY REALLY REALLY awesome shirt. Also to the poor people tricked by game reviews months before it was released. What are the sheep to do, use LOGIC!!?!?! MY GOD. What world do we live in that we dont immediately base our purchases on how many stars a product has on Amazon. Not a world i want to live in thats for sure. Not a world i want to live in.

    2. Re:Except it happens with real products too by Moraelin · · Score: 4, Insightful

      Yes, and after the game is released, a few million people still have to spend collectively the equivalent of a couple of centuries just wading through the brainless drivel of some cretin who thinks he's funny. 'Cause obviously we wouldn't want to get straight to the actually useful information. I mean, oh noes, some people must be sheep if they just want to learn whether that product worked as a t-shirt (e.g., if it shrunk after the first machine wash) from other customers, instead of being delighted to wade through pages of idiots pretending that their "OMG it's magical" drivel is funny. Right?

      Obviously if we're actually shopping for a t-shirt, our time is there just to read some lame jokes, and not to actually compare t-shirts. Man, what would we ever do with our time if we didn't have to spend hours using TEH LOGIC to guess which products are real and which are lame jokes, and which reviews are real and which are lame jokes. Why, without your kind of selfless saviour providing all that crapflood to filter, we'd be done with the shopping in 10 minutes and probably be stuck for the rest of the evening getting bored and having nothing to do. Oh noes! I mean, it's not like there's TV, YouTube, games, websites, etc, to go to if we want entertainment. Without your kind crap-flooding Amazon, why, we'd just have to sit there and get bored.

      Heh.

      And that goes double for cases when basically the request to use logic comes from some cretins who aren't very good at logic or data to use it on in the first place.

      E.g., since the summary mentions Uranium, it must be an obvious joke, right? Well, no, actually depleted Uranium is perfectly ok to own and use for civilian purposes. It's even used as balast in boats and whatnot. Being very dense, it can lower your boat's centre of gravity a lot without taking much space. So someone could actually be trying to buy just that, in all honest.

      But don't tell that to the ignorant joker who's basing his idea that it'll be an obvious joke for anyone who isn't stupid... on his own being stupid and ignorant.

      --
      A polar bear is a cartesian bear after a coordinate transform.
    3. Re:Except it happens with real products too by Moraelin · · Score: 2, Insightful

      As I was saying in the other message, actually someone could genuinely be trying to buy or sell depleted uranium, which is a very legal thing to do. More common than you seem to think too. It's an inert and very dense material used, well, whenever you need something heavy and which doesn't take much space. E.g., it's actually used as ballast in boats. SRSLY.

      Granted, Amazon wouldn't be the first place to go looking for it, but if I were looking for something like that and happened to stumble upon something like that on Amazon, you can bet your ass I'd have a look at it starting from the assumption that it's a genuine product.

      So what you guys did was only waste the time of everyone who wasn't ignorant enough to mistake it for an obvious joke.

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      A polar bear is a cartesian bear after a coordinate transform.
  8. epinions and Consumer Reports by Doc+Ruby · · Score: 3, Insightful

    The only reviews I take at all seriously are at epinions.com and ConsumerReports.org .

    And I read only the negative reviews for anything, anyway. Once I'm looking at something reviewed, I probably already want it, so I'm looking for reasons not to get it. And negative reviews are harder to write convincingly without actually knowing something about the thing and its context, anyway. Anyone mad enough at something to go to all that trouble is itself an honestly negative review.

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    make install -not war

  9. Re:The Wolf Shirt by jomama717 · · Score: 1, Insightful
    In spite of the fact that I just wasted 45 minutes of my work day reading Wolf Shirt reviews (er, and slashdot :) ), I have to thank you for this post... these are waaay too funny to be complaining about. Some selections:
    • The Three Wolf Moon T-Shirt gave me a +10 resistance to energy attacks, +8 Strength, and added 30 feet to my normal leap. I cannot list the specific effects involving the opposite sex as I am still discovering these. And they are many.
    • In Soviet Russia, I could afford two wolf on shirt for 4000 ruples ($25). Thanks to free market economy, I can have three wolf for $11.95. Its very good deal.
    • I admit it, I'm a ladies' man. And when you put this shirt on a ladies' man, it's like giving an AK-47 to a ninja.
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    while [ 1 ]; do echo -n -e "\xe2\x95\xb$((($RANDOM&1)+1))"; done