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Amazon Fake Products and Fake Reviews

rsk writes "The first time I came across fake reviews on Amazon, it was hilarious. Using Amazon's Window Shop app, I came across a great category, 'Peculiar Products,' and was more than happy to look through it. Almost every one of the products I found on the list (Uranium Ore, 1 Gallon of Milk, Parent Child Test, Fresh Whole Rabbit) were fake, with thousands of reviews on them. As a shopper, I wasn't aware of how easy it was to apparently fake product reviews and it bothers me. When I'm shopping, the first (and a lot of times only) place I visit is Amazon to read the reviews if I'm in the market for something. I don't expect the reviews to be the word of God, but I do assume a certain level of legitimacy for most of them. While this won't affect my use of Amazon (especially not at this time of the year) I would like to bubble this up to Amazon's attention so some time is spent on improving the quality of the reviews."

30 of 240 comments (clear)

  1. Worth every penny by nigelo · · Score: 4, Insightful

    Free advice is worth every penny.

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    *Still* negative function...
    1. Re:Worth every penny by mcgrew · · Score: 3, Insightful

      So is free air, free water, the Illinois Times print edition, slashdot, Google...

      The concept of "free == worthless" is an incredibly stupid concept.

  2. How easy it was to apparently fake product reviews by Anonymous Coward · · Score: 3, Funny

    Even more shocking is how easy it is to fake penthouse letters.

  3. Article is Clueless -- Reviews are Jokes by eldavojohn · · Score: 5, Insightful
    I did this way back in 2005 for IDC reports that cost thousands of dollars but were only 10 page PDFs.

    It's a joke. It's funny. It's not people gaming a system, it's people being funny. It's not some evil corporation pimping it's uranium, it's people who think half life jokes and Back to the Future references are the hip new thing.

    One of my friends posted the original joke review to the Three Wolf Moon T-shirt a long time ago and for about a week, we got our kicks writing joke reviews and people approved of them because, well, they were funny. I'm appalled that you think this is gaming the system when it's just regular people having a good time.

    As a shopper, I wasn't aware of how easy it was to apparently fake product reviews and it bothers me.

    How on earth could that bother you? You didn't notice it until you stumbled into a weird category on some beta app. Do you have any sense of humor?

    For what it's worth, Amazon is starting to allow reviewers who ordered the item from Amazon to mark on their review that Amazon confirms them as an owner. So you could probably in the future sort those reviews by those that wrote jokes and those that actually ordered the uranium (my god, how is this not on idle).

    It really bothers you? How? Please tell me how I've ruined your shopping experience.

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    My work here is dung.
    1. Re:Article is Clueless -- Reviews are Jokes by Monkeedude1212 · · Score: 5, Funny

      It really bothers you? How? Please tell me how I've ruined your shopping experience.

      Really John? You have to ask that question?

      A couple years ago my Father wanted to get out of the Field Technician Business and get into a more desk type job at home, where he could be his own boss kind of stuff. For Christmas he had but ONE request, a semi-luxurious Office Chair. Given that my father could not come to terms with how I dropped out of school and still got a job without that piece of paper, we both have this grudge about things we shouted at each other one day. However, the holidays are about family and I could not help but feel compelled that perhaps fulfilling this one request might mend the broken family that came about as a result of me not finishing that damn technical writing course. (As a side note, I was seriously knee deep in working out Regular Expressions in Perl, how could they possibly expect me to do up a cover letter that made any sense at the same time?)

      Anyways, so after discovering this magic bullet to fix all the things that went wrong, I set out to get my father the best Office Chair Canadian money can buy. Having been recently thrown out and banned from Staples, Bestbuy, and Futureshop, for setting the IE Homepage on the display computers to the small local competitor down the street, I had no where to reasonably go but online. I did consider Ikea, but honestly I had enough trouble setting up some shelves with nothing but wooden dowels and an allen key, I did not want to take the risk of them making me set up a complex office chair with nothing but the same.

      So there I was, browsing the Amazons and the Ebays of the world over, just trying to find the best price and shipping combination for my buck on Office chairs with reasonable features. However, I noticed a shocking trend. A lot of people who recieved these shipments of Office chairs were horribly mauled and disfigured by what they claim to be a Bobcat. They would not buy again. Now, I know that occaisonally someone likes to post a little joke review here and there. But this was EVERYWHERE. It was like an epidemic. I rationally thought that there must have been some mix up at the factory, or they really should not have put that Office Chair Warehouse right beside the nature reserve.

      As such I did not purchase an office chair, but rather settled on a Thelma and Louise DVD. Needless to say, relationships have since worsened, and he has recently ended up in the hospital. He doesn't even want to see me. He thinks I did this to him. Everything is just so messed up, and I had this one perfect opportunity to make everything all better. And I blame you and your ilk for completely ruining my shopping Experience, Christmas, and inadvertantly, the rest of my life.

    2. Re:Article is Clueless -- Reviews are Jokes by eldavojohn · · Score: 4, Funny

      You selfish insensitive clod, your father is still alive while mine was horribly mauled, disfigured and killed by what appeared to be a Bobcat after I gifted him this same office chair! Your father may be in the hospital but mine is dead because I did not read those online reviews. If only I had been so lucky!

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      My work here is dung.
    3. Re:Article is Clueless -- Reviews are Jokes by God'sDuck · · Score: 5, Funny

      But the reviewer said that eating uranium ore for a month had caused him to grow three heads. I did the same and I still only have one head. I want my money back!

      Give it time. I'm sure you'll grow tu mor soon.

    4. Re:Article is Clueless -- Reviews are Jokes by nigelo · · Score: 3, Insightful

      OT: It sounds to me like geekoid and mcgrew are angry, angry men.

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      *Still* negative function...
  4. Fake post by PatPending · · Score: 4, Funny

    Fake post.

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    What one fool can do, another can. (Ancient Simian Proverb)
    1. Re:Fake post by CaptainPatent · · Score: 4, Funny

      *CaptainPatent found this review to be helpful*

      --
      Well, back to rejecting software patent applications.
  5. Ratings by DanTheStone · · Score: 3, Insightful

    This is why Amazon likes to show you the top-rated positive comment and the top-rated negative comment. It's why they have reviewer ratings and the "Vine" program. It's why they have the whole meta-rating system in the first place. Don't ever take the star score at face value. Put more weight behind confirmed real names. Read review comments. It's not that hard to figure out.

  6. Honest truth is rare. by h00manist · · Score: 4, Insightful

    If there is money or prestige involved, generally there are lies involved.

    --
    Build your own energy sources from scratch. http://otherpower.com/
  7. It's funny by A+Friendly+Troll · · Score: 3, Insightful

    It's funny.

    Laugh.

    If such an innocent thing bothers you, I dread to think what else you disapprove of.

    These reviews are just light-hearted humour, and to be honest, they ARE hilarious (always have been, always will be) and often just the perfect thing to make you smile after a boring three-hour meeting.

    You want to "bubble this up to Amazon"? Seriously, don't you have anything better to do?

  8. Steering Wheel tray by MollyB · · Score: 4, Funny
    1. Re:Steering Wheel tray by uglyduckling · · Score: 4, Interesting

      I love the fourth picture on the product page.

  9. Amazon Reviews can't be trusted all the time by Stregano · · Score: 4, Insightful

    Here is a big example: the release of Spore. That game had thousands of bad reviews because of the DRM. People who never played/bought the game.

    Actually the review issue will be super simple to fix: if somebody buys a product from Amazon, if they also write a review on the product, there will be a special piece of text that says that the user who left the review bought the product from Amazon. To get rid of most of the bad/fake reviews, all Amazon needs to do is require that all reviews be from people who actually bought the product. This would also eliminate reviews on fake products, since unless the person paid for and bought the paid product, no review for them.

    As for fake products, you would think there is some way to flag fake products to alert Amazon about it.

    So, Amazon could easily fix these issues with items that are already in place (unless flagging products is not in place, but that sounds like something very odd that should be place if it is not), but it appears they choose not to. Maybe contacting Amazon directly and informing them about this would help out much better than a /. article, but maybe that is just me

    --
    The world is how you make it
  10. Except it happens with real products too by Moraelin · · Score: 3, Insightful

    Except if you actually think it doesn't happen with real products too, man, I hate to break down your ideal world bubble.

    For a start, even as a joke, a lot of those jokes are just a cross between vandalism and fanboyism. E.g., it's trivial to run into reviews for games which not only aren't out there yet, but don't even have a beta or preview or much information out yet. I remember particularly Gothic 3 -- which eventually turned out to be a buggy bad joke -- which although just announced, and, really, all the information about it were a couple of screenshots that their engine works, and there were already gushing reviews for it on Amazon. You know, TEH GRATEST GAME EVAR!!! kinda reviews.

    It's vandalism because even if it may be identifiable as an unfunny joke at that moment, fast forward a year and it's just noise in the actually useful signal.

    Actually, even your kind of jokes sound like vandalism to me. It's having fun at the expense of spamming a useful resource and confusing the heck out of anyone who isn't magically aware whether the "Three Wolf Moon T-shirt" is a real product to buy or a joke, and whether the good or bad reviews are actual reviews or someone's bad idea of a joke.

    You know, sorta like the guys posting goatse and rickrolling links on an unrelated mailing list. I don't doubt that in their deranged little brains it passes for freaking hilarious, but the rest of us just wish they'd die in a fire.

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    A polar bear is a cartesian bear after a coordinate transform.
    1. Re:Except it happens with real products too by dadelbunts · · Score: 3, Insightful

      Oh no the humanity.My heart goes out to you and people like you. How dare amazon trick you into thinking the three wolf moon shirt was a MAGICAL item with otherworldly levels of sexual attraction while it was just a REALLY REALLY REALLY awesome shirt. Also to the poor people tricked by game reviews months before it was released. What are the sheep to do, use LOGIC!!?!?! MY GOD. What world do we live in that we dont immediately base our purchases on how many stars a product has on Amazon. Not a world i want to live in thats for sure. Not a world i want to live in.

    2. Re:Except it happens with real products too by Moraelin · · Score: 4, Insightful

      Yes, and after the game is released, a few million people still have to spend collectively the equivalent of a couple of centuries just wading through the brainless drivel of some cretin who thinks he's funny. 'Cause obviously we wouldn't want to get straight to the actually useful information. I mean, oh noes, some people must be sheep if they just want to learn whether that product worked as a t-shirt (e.g., if it shrunk after the first machine wash) from other customers, instead of being delighted to wade through pages of idiots pretending that their "OMG it's magical" drivel is funny. Right?

      Obviously if we're actually shopping for a t-shirt, our time is there just to read some lame jokes, and not to actually compare t-shirts. Man, what would we ever do with our time if we didn't have to spend hours using TEH LOGIC to guess which products are real and which are lame jokes, and which reviews are real and which are lame jokes. Why, without your kind of selfless saviour providing all that crapflood to filter, we'd be done with the shopping in 10 minutes and probably be stuck for the rest of the evening getting bored and having nothing to do. Oh noes! I mean, it's not like there's TV, YouTube, games, websites, etc, to go to if we want entertainment. Without your kind crap-flooding Amazon, why, we'd just have to sit there and get bored.

      Heh.

      And that goes double for cases when basically the request to use logic comes from some cretins who aren't very good at logic or data to use it on in the first place.

      E.g., since the summary mentions Uranium, it must be an obvious joke, right? Well, no, actually depleted Uranium is perfectly ok to own and use for civilian purposes. It's even used as balast in boats and whatnot. Being very dense, it can lower your boat's centre of gravity a lot without taking much space. So someone could actually be trying to buy just that, in all honest.

      But don't tell that to the ignorant joker who's basing his idea that it'll be an obvious joke for anyone who isn't stupid... on his own being stupid and ignorant.

      --
      A polar bear is a cartesian bear after a coordinate transform.
    3. Re:Except it happens with real products too by shadowfaxcrx · · Score: 3, Informative

      It's OK to buy and own non-depleted uranium too, actually. Very small quantities are bought all the time for wide-ranging projects like Geiger counter calibration, and school science labs.

      The amount in the canister on Amazon (which I do not actually believe is fake) is not enough to do anything dangerous with, even if you bought a whole bunch of canisters. You'd have to pretty much spend a sizable fortune to get enough to make even a very small nuclear reactor, and if you were trying to make a nuclear bomb you'd have to buy even more, and that's assuming you had the equipment and knowhow to make weapons-grade fissile material out of it.

      It always amazes me how many people have such "OMG! NUKYEWLUR!" reactions to things like this. They must not know that glow-in-the-dark watches and gun sights are radioactive (tritium, which is also used to make weapons and yet civilians can get hold of it by buying a Luminox watch). Hell, pacemakers used to be powered by plutonium until Li-Ion batteries came along.

      Nuclear is no big deal in the amounts sold to the general public.
       

      --
      "I disagree with you" does not equal "flamebait."
  11. Maybe fake reviews only for fake products? by Toe,+The · · Score: 3, Interesting

    The article complains that obviously fake products are allowed to have fake reviews, and then makes the assumption that fake reviews must be allowed for real products. This does not necessarily follow. It might; but it seems a bit more likely that Amazon just might put a little more care into reviews of real products than into fake ones. I have no idea... I'm just pointing out the fallacy.

    1. Re:Maybe fake reviews only for fake products? by blair1q · · Score: 3, Interesting

      No, fake reviews are allowed for all products because nobody is regulating the provenance of a review except the community itself through the review rating buttons.

      Fake products attract obviously fake reviews because it's fun.

      Real products attract non-obviously fake reviews because the reviewer is getting reviewer-grade points, or has a financial or social benefit to gain from astroturfing the product.

  12. "Verified Purchase" by Mr+44 · · Score: 4, Informative

    This exists! It's called Amazon Verified Purchase. See, for example:
    http://www.amazon.com/review/R23WKI375G1JJM

    I don't know if their ranking algorithm rates reviews from verified purchases higher or not, but wouldn't be surprised...

  13. Google Places has similar problems by Animats · · Score: 3, Informative

    Since the big October 27, 2010 change to Google search, in which "places" results appeared at the top of web search, reviews have become much more important. Google's web search was mostly based on links, but Google Places is heavily driven by reviews. For a local business, there typically are few reviewers, so spamming reviews is far more effective than creating link farms.

    Google is not too good at filtering out phony businesses, either. See "Dominating Google Maps- The Most Effective Spam Ever And What You Can Learn From It", from an aggressive search engine optimization firm. That's an outright scam that fools Google easily.

    Over on Bing, it's even worse. Search Bing for "New York City Locksmith". All 5 of the Bing locations listed are the same company, and they don't really have all those locations.

  14. epinions and Consumer Reports by Doc+Ruby · · Score: 3, Insightful

    The only reviews I take at all seriously are at epinions.com and ConsumerReports.org .

    And I read only the negative reviews for anything, anyway. Once I'm looking at something reviewed, I probably already want it, so I'm looking for reasons not to get it. And negative reviews are harder to write convincingly without actually knowing something about the thing and its context, anyway. Anyone mad enough at something to go to all that trouble is itself an honestly negative review.

    --

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    make install -not war

  15. Clever, Payback by jomama717 · · Score: 3, Funny

    I wonder if one prong of an organized DDoS attack on site X is posting a story about site X on slashdot. More likely all of the hubbub has the conspiracy center of my brain in overdrive...

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    while [ 1 ]; do echo -n -e "\xe2\x95\xb$((($RANDOM&1)+1))"; done
  16. Re:This one's been posted on Slashdot before... by RJHelms · · Score: 3, Interesting

    What I find exceptionally absurd about this is that author of the article, Riyad Kalla, is complaining about fake reviews on Amazon, but the TFA has a link to another article in the "related articles" section, by the same author, celebrating that Denon one you mention. So he finds fake reviews hilarious, except when he doesn't. And writes articles about them in both cases.

  17. Amazon reviews...they know about it. by HikingStick · · Score: 3, Interesting

    That's why they started including the "verified purchase" link. If the reviewer bought the product through Amazon before leaving the review, that flag is applied to the review. It's intended to make consumers more confident that the reviews are from real owners of the product.

    At the same time, it was another way Amazon was trying to put some parameters around its reviewer community. A lot of them out there are very picky about their status as reviewers, and many voiced concerns about people who were just going online and writing reviews for anything and everything. The way I figure it, most shoppers will be able to tell the difference between a well-thought out review, and a lot of the brief first impressions, one-liners, and flames ("It didn't work out of the box--I'll never buy from that company again!") that abound.

    For the record, I am a regular reviewer at Amazon, but don't get my undies in a bunch about the interal squabbles. I'm happy being a top-2,000 reviewer for now, and hope to make the top 100 someday. Contrary to Amazon's advice, which states that shorter reviews are most helpful, some of my highest rated reviews are quite long and fairly detailed. I always try to include information that might make a difference in someone's purchasing decision--the same type of information I was often seeking before making a purchase.

    --
    I use irony whenever I can, but my shirts are still wrinkled...
  18. Re:How easy it was to apparently fake product revi by Surt · · Score: 3, Informative

    Even more shocking is how easy it is to fake penthouse letters.

    A lot of people joke about this, but penthouse actually sends fact finders out to verify all penthouse letters. They talk to all the parties involved, and require a reenactment before publishing.

    --
    "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  19. Re:it USED to be true, but no longer by operagost · · Score: 3, Funny

    Remember the internet as it was back in around 1985-88?

    Actually, no I don't, Gramps! Was it steam powered-then? Gettin' off yer lawn!

    --

    Gamingmuseum.com: Give your 3D accelerator a rest.