BYTE Is Coming Back

harrymcc writes "More than a dozen years after its death, BYTE magazine is still the most beloved computer magazine of all time — the one that employees of every other tech mag got used to being compared unfavorably with. And now it's being revived, in the form of a new BYTE.com. The new version isn't replicating the focus of the old BYTE — it's focused on the use of consumer tech products in a business environment — and I'm pretty positive it won't feature Robert Tinney's art or epic Jerry Pournelle columns. But I'm glad to see the legendary brand back in use rather than sitting in limbo."

Comments

Nice to see it revived, but...

[bfwebster]

I wrote for BYTE back in the mid-1980s. Nowadays, if I mention that to most people, they look at me curiously -- probably get the same reaction if I told them I had published articles in Colliers.

And, no, any current incarnation won't be the same as back then, but the personal computing industry has changed massively since then; it's been through at least two crashes (1988-90 and, of course, 2000-2004), and the technology is on a whole different level now -- both the hardware and the system software is less accessible than it was back then. The real barrier, though, is the advertisers. BYTE in the mid-80s sometimes got up to 600 pages per issue total size, because there were so many advertisers willing to chase after its readers. (Cf. the 1988-90 tech crash.) Trying to create an updated version of that BYTE might be possible, but I'm not sure who would advertise in it. ..bruce..