A New Idea, For People Who Want To See More Banner Ads

Jacob53 writes "Scott Kurnit is a very bright guy. He founded About.com, and has raised over $8,000,000 for his new business AdKeeper. So, who am I to judge? But his new start-up sounds more like a Saturday Night Live skit than an emerging marketplace." As someone who actually enjoys a lot of advertising, it sounds only mildly weird to me — the basic idea is to let people easily archive ads they think might be interesting for perusing later.

Comments

A New Idea...

[Looce]

Disable your ad blocker. Ding, instant shitload of ads.

No - this is a great idea!

[Weaselmancer]

Convince advertisers that you'll look at their ads later if they don't bug you with them right now. That'll be the compromise. Get your lousy popups and spam off of the pages I'm interested in and you betcha I'll read them later.

Then set up a cron job to wipe the folder every so often.

Re:Forget the article, submitter is weird

[Andy_R]

This dumb-seeming idea is potentially a great way of getting those people who are still susceptible to advertising to stick their hands up and shout 'hey, advertisers, over here'. That's it's actual value, it potentially allows targetting of ad spending on people who don't adblock.

Scott 'dilbert' Adams pointed out a while ago that the holy grail for advertisers is an accurate list of people who are gullible, rich and not resistant to ads. He uses the example of a absurdly expensive house-cozy (like a tea cozy, but for your house). It's so stupid and over-priced that only a handful of people in the whole would be rich and dumb enough to buy one, so it's an awful idea for a business... unless you know exactly who those handful people are. If you do then then you have a workable business model.