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Apple's $1 Billion Data Center Mystery

1sockchuck writes "One of year's most tantalizing technology secrets involves Apple's $1 billion investment in a new data center in North Carolina. Is it the Death Star in Apple's plan for galactic domination? Some Apple watchers predict it will be the hub for a 21st century broadcasting network. Other enthusiasts are doing flyovers to film videos of the 500,000 square foot facility. There's also an unofficial FAQ about the new data center. What is Apple up to with this huge facility?"

19 of 244 comments (clear)

  1. Bad Analogy? by Nocuous · · Score: 3, Funny

    Is the Death Star really the technology to which you want to compare this data center? How well did that work out for the empire?

    Personally, I think it's the computational center for Steve's worldwide reality distortion field. You need to really crunch the data to figure out how to bend people to your will.

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    1. Re:Bad Analogy? by Amorymeltzer · · Score: 5, Funny

      Apple has better people working for them, though. I mean, as far as design flaws go, "sometimes left-handed folks get dropped calls" is a lot better than "womprat-sized hole that automatically destroys entire facility when fired into." If Apple built the Death Star, the Rebels would have been defeated but Vader couldn't have called the Emperor to tell him about it.

      --
      I live in constant fear of the Coming of the Red Spiders.
  2. Re:Cloud by Punchcardz · · Score: 5, Insightful

    Odd that the only device that automatically sent images to a locked down cloud was the Microsoft Kin. I think you are rocking some tinfoil there.

  3. Re:Quote by halcyon1234 · · Score: 5, Funny

    Other enthusiasts are doing flyovers to film videos of the 500,000 square foot facility.

    Jesus Christ on a crutch... is there anything Apple fanbois *won't* do?

    Calm and measured reactions to rumors?

  4. Re:Cloud by chris462 · · Score: 5, Funny

    It will also mean that the future iPhones, iPads and Mac computers will be even more locked down than previously. For example if you take a picture, it's directly uploaded "to the cloud". This is a huge privacy violation and means you don't really own your data anymore.

    What in the hell are you talking about?

  5. The real reason by SpinyNorman · · Score: 5, Funny

    They're trying to build a simulator for Steve Jobs ego before he kicks the bucket.

  6. Secret video of center's interior by RevWaldo · · Score: 5, Funny

    The center's purpose isn't clear, but it apparently sports many catwalks, large video displays, and exercise facilities.

    http://www.youtube.com/watch?v=OYecfV3ubP8

    .

  7. Re:Quote by TimHunter · · Score: 5, Informative

    I know it's always tempting (and easy) to fire off a quick anti-Apple slam, but...Jesus Christ on a crutch...couldn't you take a minute to learn the source of the video? It took me 10 seconds to find out that it was made by a local real estate agent. Somebody who quite probably has a financial interest in learning more about a billion-dollar Apple data center being built in his town. Hardly an "Apple fanboi."

  8. Pinky. by TheWizardTim · · Score: 4, Funny

    Same thing we do every night Pinky, try to take over the world!

  9. It's a Detention facility ... by slapout · · Score: 3, Funny

    ...for employees who leak info...

    --
    Coder's Stone: The programming language quick ref for iPad
  10. Re:Cloud by Kantara · · Score: 3, Insightful

    Microsoft is the only one giving you choice, but on slashdot they're supposedly always the bad guy.

    You haven't been watch television lately have you. If you were, you'd see the Microsoft 'To the Cloud' commercials ad nauseam. They are right there with all the others wanting the same thing. To the 'Mainframe' with all of them.

  11. Re:Cloud by iluvcapra · · Score: 5, Insightful

    MobileMe is "expensive" (by which we mean $99 a year) precisely because it has no ads and doesn't vend your personal information to third parties. You can't have it both ways-- you either go Google and get your cloud for free with ads and metrics, or you actually pay money for your service.

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    Don't blame me, I voted for Baltar.
  12. Given who we're talking about by ThatsNotPudding · · Score: 5, Funny

    this is obviously the Royal Tomb.

    Apple employees: I have some distressing news about the company Retirement Plan...

  13. The real question: by fuzzyfuzzyfungus · · Score: 3, Interesting

    Now that they've taken the Xserve out back and given it the 'ol' yeller treatment', what exactly is humming away in that fancy new datacenter of theirs?

    Are they actually taking their own risible advice, and packing the place floor-to-ceiling with the "3 mac-pros-per-12U-shelf-what-is-this-'LOM Card'-you-speak-of?" server configuration?

    Will this facility be the world's largest collection of hackentoshes? Is this going to be the most humiliating "Get The Facts" microsoft ever gets to do? Will somebody actualy be running Darwin for reasons other than perverse experimentation?

    1. Re:The real question: by varmittang · · Score: 4, Informative
      http://www.datacenterknowledge.com/archives/2010/07/21/the-technology-inside-apples-new-idatacenter/

      Here are some factoids gleaned from Apple’s job postings:

      - Apple says that its “data center environment consists of MacOS X, IBM/AIX, Linux and SUN/Solaris systems.”
      - The Maiden facility will have a “heavy emphasis” on high availability technologies, including IBM’s HACMP and HAGEO solutions for high-availability clusters, Veritas Cluster Server, and Oracle’s DataGuard and Real Application Clusters.
      - Job candidates are also asked to be familiar with storage systems using IBM, NetApp and Data Domain, and data warehousing systems from Teradata.
      - Networking positions require a familiarity with Brocade and Qlogic switches.

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  14. I just do not understand... by bjk002 · · Score: 4, Funny

    why they need to build such a huge building to hold a cloud. Surely they could have condensed it?

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    Opinion:=TMyOpinion.Create(Me);
  15. Re:Such a mystery by interval1066 · · Score: 3, Funny

    Its not a data center at all, its a fabrication plant where they turn kittens and puppies into iPhones and iPads.

    --
    Python: 'And then suddenly you have a language which says "we're all stuck with whatever the whiniest coder wants".'
  16. I call BS by Charliemopps · · Score: 3, Insightful

    Where is this $1 billion price tag coming from? I've seen facotries go up twice that size for under $20 million, so unless the thing is filled with solid gold doorknobs I'm doubting that pricetag. Also, all these "sources" are random apple fanboi tech sites. It's apple rather well known for spawning their own viral mysteries to help build up suspense for their next big thing? To me that looks like your standard manufacturing plant, look at the water towers... why would you need those in a data center? Maybe they're sick of the bad press from china and might start offering an american made version of some of their hardware? It's clear their customers don't care about price.

  17. Re:Cloud by 99BottlesOfBeerInMyF · · Score: 3, Informative

    The flashy iPhoto album stuff to[sic]?

    Yeah, it's nothing proprietary.

    Free of charge? Experience? Unlimited storage? Better bandwidth?

    You misunderstand. I'm not asking why you'd want to go with services other than Apple's .Mac. I'm asking why you'd want to go with services that pretend to be .Mac instead of just using regular, off the shelf services for mail, jabber, backup disk, etc.

    What?

    For instance the remote desktop thingy

    You mean Apple Remote Desktop? That doesn't rely upon the .Mac service that I know of. It's just a remote desktop client that runs on OS X (usually server).

    Other examples would be Timemachine backups to whatever wireless router with an NTFS/FAT32 USB HDD.

    That's not a function of .Mac either, it's just a limitation of the OS X built in backup (limited support for filesystems). The method used relies upon the journaling in HFS+ and they haven't spent the time to make it work with any other journaled filesystems, lt alone non-journaled ones. But this all has nothing to do with Apple's .Mac services.

    Has nothing to do with MobileMe ...

    Right, so you still haven't pointed out anything you can do with .Mac or MobileMe or whatever that you can't replicate with other services.

    ...but still with inconvenient solutions from Apple just so they can sell more of their gear.

    It's actually a real limitation based upon filesystems. You can use any wireless router plugged into an HFS+ hard drive.

    I'd rather choose options which benefits _me_.

    By all means you should choose what works for you, but I'm not seeing how Apple is making that intentionally difficult other than not going out of their way to port some of their software to other OS's and filesystems.