Samsung Set To Introduce Android-Based iPod Touch Competitor
blixtech writes "Virtually unchallenged in the portable media player market, Apple's iPod Touch is set to receive a pretty strong competitor at CES 2011. Samsung has just announced they will showcase an Android-powered PMP called the Galaxy Player, featuring almost the same hardware as the Galaxy S smartphone."
At least in the US, the main reason to suspect that Android based PMP/non-phone devices have a chance is factoring in cellular costs:
The cell modem hardware isn't free; but the overwhelming majority of phone hardware is picked up, mildly subsidized, as the hook to get somebody onto a contract(or at least our month-to-month plan, rather than somebody else's).
There is a good sized market that doesn't really want to pay $80 a month for two years; but has frequent wifi access(most homes, many businesses and places of public congregation, many schools and most college campuses). Loads of kids who have occasional bursts of spending money(their own or holiday/relative); but basically no steady month-to-month income to maintain a full data plan. Plenty of students whose, again, aren't made of money; but whose entire campus is blanketed with wifi.
Were the US cellular market more accessible and dynamic, with doing things like "getting a spartan voice only plan for a bells and whistles smartphone" easy, rather than possible but obscure, it would be much harder to make the case for something that includes everything but the cell modem: the option to drop in a SIM at some point and do some calling would likely be worth the cost. As it is, though, while that isn't actually impossible in the US, it is so far from being the default that it is fairly rarely considered. Thus, selling a pure "PMP", at a price point available because you ditched that extra radio(and either slimmed the device or added more battery...), has a potential to be reasonably attractive.
I know that I would strongly consider one: My home has wifi, my workplace has wifi, if I need wifi on the go there are always coffee shops and snack places willing to oblige me for as long as it takes to nurse my cup of coffee(particularly if, unlike That Laptop Guy, I'm just using something indistinguishable from a phone, and not taking up a multi-person table doing it). I don't make that many phone calls or texts, so I have a dirt-cheap prepaid plan. Now, in an ideal world, I'd carry one less device and(as noted above) use my prepaid SIM in a full phone. That isn't supported, so I suck it up and carry a $20 Motorola dumbphone when I need it. I have virtually no need, and no desire to pay for, particularly on a long term contract, cellular data when I'm within wifi range during virtually all the times that I would want internet access...