Slashdot Mirror
Battle Escalates Between Airlines and Online Agents
Ponca City writes "The Epoch Times reports that online travel booking giant Expedia has removed American Airlines from its travel website over disagreements with American's fee structure in the latest incident in an escalating battle between airlines and online travel agents. Although American gets roughly two-thirds of its revenues from third-party travel agents like Expedia, American has been looking for online agents to cut their fees as one way to lower fares — something that Expedia was not prepared to do. Expedia released a statement that American's action 'will result in higher costs and reduced transparency for consumers, making it difficult to compare ticket prices and options with offerings by other airlines,' while American urged customers to book directly on American's website for the lowest prices. Meanwhile Google is waiting in the wings with its recent proposal to purchase ITA Software, the developer of the Internet's leading technology to compare flights fares. 'Though 49 percent of travelers purchase travel online, it is still time consuming and slow to search for travel options online,' says a statement from Google, defending the ITA acquisition which is being opposed by Microsoft on anti-trust grounds. 'We plan to work with ITA to create a new, easier way for users to find better flight information online.'"
From one who spent 25+ years on hotel management in different places (USA, Mexico, Grand Cayman, Netherland Antilles, etc.) the "normal" commission earned by a bookie, be it a Wholesaler (Tour Operator), Retailer (Travel Agency) or Booking Engine, is 30%.
Some hotels limit that to 12-15% for certain markets in order to remain competitive, but generally, one third of the rack rate is the norm. That is why you should insist in getting a discount on rack rate, no matter how you book it. As we say in the industry, no one pays rack, except the foolish or desperate.
On the other hand, if your hotel shows less than 30% of Sales as GOP, you're doing something wrong...
Be very, very careful what you put into that head, because you will never, ever get it out. - Cardinal Wolsey
If airlines were so hurt by websites like Expedia, then you'd think they'd inform users that they could get better prices if they just went to the AA website. But every time I've tried finding a flight on Expedia, and then going and finding the same flight on AA, the price is outrageously high with AA. Really, I think it's like TV networks fighting netflix and Hulu (on TV boxes), the networks want to divide up the market and overcharge you for crap you don't want, and Netflix just makes it too convenient for people to get what they want at the lowest price. Same thing with Expedia, services like that need to stick around.