Why Digital Newsstands Stink
An anonymous reader writes "As Google prepares to compete with Apple in the digital newsstand business, both companies seem to be glossing over the fact that consumer demand for digital magazines is dropping. 'Wired's collapse from 100,000 iPad copies in June to 23,000 in November was most dramatic, but the story is not much different at Glamour, Vanity Fair, GQ or Men's Health.' Meanwhile, issues of subscriber privacy continue to crop up — Google has reportedly told publishers it will supply certain information about subscribers, and it's not clear whether users will have the ability to opt-out. And according to the Wall Street Journal, 'Apple is planning to share more data about who downloads a publisher's app, information publishers can use for marketing purposes.'"
People continue to prefer not paying for things. Also, most people like having privacy in their lives.
But we don't want to watch advertisements while we do it.
Expecting people to pay for online content and ALSO see any advertisement (I mean ANYTHING, even simple words), is kind of like saying HBO wants to continue to charge their premium price for premium services but it is now going to show advertisements.
NO. You can't have it both ways,
You want ads? You can't charge. Period.
You want to charge? You can't have ads. Also, NO tracking. No ads means you don't have to tracks us (You can still track how many people read which article, but not which article any individual reads.)
As long as the greedy morons try to charge HBO prices for TBS content, surprise surprise, no one will pay.
excitingthingstodo.blogspot.com
Even if I wanted to pay for news and magazine articles (which I don't) why would I want to go through the extra complication of a separate app for every newspaper, and downloading each magazine? The web already covers this. Am I missing something?
Free the Quark 3 from asymptotic confinement! Bring your charm! Don't get down! All colours and flavours welcome!
Go look at the comments for some of the "top sellers" of periodicals on the Kindle. Things like New Yorker, or Economist. You find that there are a ton of people that want to pay for this stuff on their device, but right now the deal is no good. Here are a few examples of what people justly complain about:
- When you buy a digital subscription, you don't get website access that you do get with a print subscription.
- Missing editorial cartoons, and even articles (reported from the Kindle version of the New Yorker)
- They delete access to anything more than 2 months old. Meaning if your device crashes or you have to replace it, you lose those articles.
- Pagination and sections are done in an inconvenient way.
- The cost is no cheaper than a print subscription.
I'm sure there are others. But as a person who recently found himself with an e-book reader and would love to have magazines and newspapers on there, much of this stuff is just a showstopper. Too bad, really.
Put issues in the iBookstore for $0.99.
Add a subscribe option.
Profit.
Nobody is going to pay full retail for an electronic version, it ain't happening. Alternatively come up with a global pass system ala hulu that allows you to read lots of magazines for a flat fee.
Otherwise, $6.99 buys a lot of 3G time to look at your website. For free.
..don't panic
Reading books in digital is great because it is a linear process. But how many people read magazines in a start to finish fashion?
*Raises hand* Scientific American, Wired, The Economist, and MAKE.
To be fair, as traditional media has become more and more consolidated, the companies that own the magazines, newspapers, and networks exert this kind of control too. I'm not saying I approve of this situation, you understand, just pointing out that singling out e-publication as uniquely vulnerable doesn't make a whole lot of sense.
The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.