Why Digital Newsstands Stink
An anonymous reader writes "As Google prepares to compete with Apple in the digital newsstand business, both companies seem to be glossing over the fact that consumer demand for digital magazines is dropping. 'Wired's collapse from 100,000 iPad copies in June to 23,000 in November was most dramatic, but the story is not much different at Glamour, Vanity Fair, GQ or Men's Health.' Meanwhile, issues of subscriber privacy continue to crop up — Google has reportedly told publishers it will supply certain information about subscribers, and it's not clear whether users will have the ability to opt-out. And according to the Wall Street Journal, 'Apple is planning to share more data about who downloads a publisher's app, information publishers can use for marketing purposes.'"
The privacy issue has to be framed against the fact that they have this same information on you when you subscribe annually in print form. That's why they want it so much - they are used to it! That said, Apple to date has been very adamant about not sharing this information with app developers upon download time, it's actually been a bone of contention, and a major hindrance to magazines with annual subscription offerings. Zinio and Amazon (Kindle) have sidestepped it by forcing you to purchase through their web fronts. PressDisplay does subscriptions through their web sites, and single issues for newspapers through the App Store in-app purchasing, so they get your information when you subscribe, but not when you buy one issue.