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Will Facebook Become the Net's SSO?
lordDallan writes "Simson Garfinkel at MIT Technology Review muses on the idea of your Facebook account becoming an 'Internet Driver's License', ruminating on the idea of an individual's Facebook login becoming their single sign on for the web. I say NO THANKS!!"
So the mark of the beast is Mark Zuckerberg?
No he's the Antichrist. Try to keep up. The Mark of the Beast is having a Facefuck account.
Yup. With most browser default settings, if you have a Facebook account that you've logged into even once since you last completely cleared your cookies and cache, and you see a Facebook icon on any website you visit, Facebook records that you visited that website (regardless of whether you're currently logged into Facebook or not, it's going by cookie-tracking not login). If the website owner has a deal with Facebook to buy your profile info, your account information (name, location, friends list depending upon the most recent violation of Facebook's privacy policy or security stance, demographic information) are then sent to the website so they can greet you by name and present you with targeted ads.
And then that website visit, added to your history, helps to further refine Facebook's profile on you, and increases its cash value to advertisers. That's a lot of value, and is why Facebook is valued at 50 billion dollars. Each user is worth about 100 dollars to Facebook's valuation. Given the fractions-of-a-penny cost per exposure that bulk advertising costs, you can work out the math to figure out how many times they have to sell you to others to justify that price. You're getting sold more often than a Senator in an election year.
Everybody gets what the majority deserves.