Google Ready To Rule NFC-Based Mobile Payments?
itwbennett writes "Google may seem like an odd pioneer for mobile payments, says blogger Ryan Faas, but according to recent reports, the company is developing its own NFC payment solution. Here's why Faas thinks Google has a leg up in this emerging market: 'Google does have a lot of clout when it comes to NFC because the recent launch of the Nexus S and Gingerbread (the most recent Android release) offer the first truly widespread smartphone/NFC integration. That could give Google significant bargaining power. It also makes a certain sense to expect Google to try to lead in this area when you consider that the company is hyping mobile search and recommendation features.'"
For those wondering: http://en.wikipedia.org/wiki/Near_field_communication
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Maybe I'm the only one who didn't know instantly, but that's what it is.
Okay for those "initially" confused like me. Here's a link to what I believe NFC stands for. The Wikipedia redirect page for NFC lists 11 possible expansions, including at least two other computer related terms and one possibly related to Finance (F), something called the National Finance Center.
I heard that Google and Microsoft agreed to carve up the territory by division, and MS will get control of AFC payments. This is looking like it's going to be just another duopoly like cable vs. DSL providers.
This story was actually posted in the exact same minute that I held my Google Nexus S against my NFC-bus pass to see if it would register.
Coincidence? I think so!
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First tried in Hong Kong, where it worked. See Octopus card. Never worked in London, where some 10m people have had this technology for 8 years. I think this is really a function of culture than anything else.
Google's NFC thing only works on Gingerbread phones that have the NFC chip. How many of the thousands of tablets and phones announced on CES have it?
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NFC and cell phone integration has been widespread in the Japanese market for several years. It is supported by all major carriers and has significant market penetration in that market. More importantly, it works with an existing large ecosystem of contactless payments and identity applications. http://en.wikipedia.org/wiki/Osaifu-Keitai.
While I applaud Google's pushing NFC adoption via Android, the biggest barrier to adoption will be interoperability with existing payment infrastructure such as Suica http://en.wikipedia.org/wiki/Suica. In other words, what the average person wants is use their phone to pay for a train ticket or a bowl of noodles. If that doesn't work, then the technology is uninteresting to them.
...are looking forward eagerly to this.
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...are looking forward eagerly to this.
No doubt, Google is marching eargely for this. Payment + GeoPositioning info in real time?
Throw in some incentives for the NFC terminal operators to allow the terminals communicating (through the very NFC phone) the content of the docklet and have a real-time trove of info on the populace purchases.
Questions raise, answers kill. Raise questions to stay alive.
No Fat Chicks payments? I'm all for fit and healthy women, but sounds a little discriminatory.
Does this mean that even if one team really sucks, they'll still get a shot at the play-offs?
I swear to God...I swear to God! That is NOT how you treat your human!
NFC is old hat in civilized Asia. Here in Tokyo we've been using NFC for mass transit stored value cards, for payment at vending machines & POS systems for years. All the major mobile phone carriers offer NFC enabled phones and Softbank will soon release an add on NFC sticker for iPhones. Sony's FeliCa (http://en.wikipedia.org/wiki/FeliCa) technology is the defacto standard here.
Why would Google seem like an odd pioneer for mobile payments? They run a payment gateway and they maintain one of the biggest mobile operating systems. If anything, they are the most obvious company in the world to do this.
Bogtha Bogtha Bogtha
I read this as Google ready to rule KFC based mobile payments.
National Football Conference payments??? Why would they do that?
I have no fucking clue what NFC might be.