In-Car Technology Becoming More Important Than Horsepower
Gunkerty Jeb writes "It seems, and I think a lot of people have prophesied this for some time, that in-car features like internet radio and assisted driving technologies are surpassing horsepower, handling and design as automotive selling points. I just hope manufacturers have put in the time to consider all the security dangers that exist in owning internet synthesized cars."
Well that explains why Acuras suddenly became so damned ugly.
"I disagree with you" does not equal "flamebait."
And what's wrong with assisted driving technology? It saves lives!
The technology that assists the driver of a modern car drive it safely is amazing. Radar assisted cruise control helps avoid driver frustration because their speed doesn't match the speed of the car ahead of them. Blind spot systems that watch the corners of your vehicle you can't see out the windows and in the mirrors. Backup cameras to avoid running over your children in the driveway. Collision avoidance warning indicators flash a simple red light bar and sound a tone to startle the driver in the event of an impending collision. Head up displays help to keep eyes on the road. Traction control helps avoids spinouts. Stability control helps avoid rollovers. Antilock brakes help stop shorter and quicker. Pre-charged brakes help stop suddenly if the driver isn't assertive enough when attempting to avoid a collision. Voice control to operate the technology without removing your hands from the wheel or eyes from the road.
And then there are the tech features designed to improve survivability of an accident. Pretensioning seat belts. Adaptive airbags. Autodialing 911.
All those mean much more to Soccermom Sally than the difference between 225HP and 235HP. Yes, the gearheads want their superchargers, and they're available too. But the market sells to everyone, not just the Top Gear enthusiasts. And a lot more paying customers value safety and comfort over raw horsepower numbers.
John
That's a great idea, then you will only be able to drive your car to government approved destinations, or at least the government will know when you drive your car to "inappropriate" destinations.
The truth is that all men having power ought to be mistrusted. James Madison
Having recently purchased a car, I can't tell you how many really nicely equipped, horribly underpowered tin boxes I got to drive. Most of them had the option to upgrade the gizmos, but did not even offer a usable engine size. I don't know if this will keep up for long, though -- they sell you "keyless entry" for $1000 (when you can clearly see that the "base model" has everything needed except the remote already built in), a nav system for $2000 ($1000 actually, but it ONLY comes with the leather seats), and the ever insulting "alloy wheels" (like anyone has ever cared) etc. The electronics can't be _that_ expensive to produce, and I think a couple of the Asian manufacturers will end the game and call everyone's bluff by giving these features out for free (Hyundai seems to be going this route).
Manufacturer automotive electronics are a ripoff. For example, look at an OEM GPS unit. On a new car, it will cost you $1000 - $3000 vs. $200 for a top-end Garmin aftermarket (external) unit. Even the in-dash aftermarket units are substantially less.
Now that cars have aluminum VVT engines, heated seats, anti-lock, and traction control, car manufacturers are running out of shinny new mechanical features to market. Solution? Cram shit like Microsoft Sync into cars.
I don't want any more infotainment technology in vehicles; I deal with enough assholes tapping at their smartphones during my commute.
For what it's worth, most people have no idea how well their brakes work under normal conditions, and yet are surprised by how limited their brakes are when they have to slow from 35 miles per hour to zero in the distance of 50 feet.