In-Car Technology Becoming More Important Than Horsepower
Gunkerty Jeb writes "It seems, and I think a lot of people have prophesied this for some time, that in-car features like internet radio and assisted driving technologies are surpassing horsepower, handling and design as automotive selling points. I just hope manufacturers have put in the time to consider all the security dangers that exist in owning internet synthesized cars."
And what's wrong with assisted driving technology? It saves lives!
The technology that assists the driver of a modern car drive it safely is amazing. Radar assisted cruise control helps avoid driver frustration because their speed doesn't match the speed of the car ahead of them. Blind spot systems that watch the corners of your vehicle you can't see out the windows and in the mirrors. Backup cameras to avoid running over your children in the driveway. Collision avoidance warning indicators flash a simple red light bar and sound a tone to startle the driver in the event of an impending collision. Head up displays help to keep eyes on the road. Traction control helps avoids spinouts. Stability control helps avoid rollovers. Antilock brakes help stop shorter and quicker. Pre-charged brakes help stop suddenly if the driver isn't assertive enough when attempting to avoid a collision. Voice control to operate the technology without removing your hands from the wheel or eyes from the road.
And then there are the tech features designed to improve survivability of an accident. Pretensioning seat belts. Adaptive airbags. Autodialing 911.
All those mean much more to Soccermom Sally than the difference between 225HP and 235HP. Yes, the gearheads want their superchargers, and they're available too. But the market sells to everyone, not just the Top Gear enthusiasts. And a lot more paying customers value safety and comfort over raw horsepower numbers.
John
I spend 2 hours a day in my car getting to and from work, thats a significant time of my life and I sure like it to be a nice place to be.