LotR Online's Free-To-Play Switch Tripled Revenue

Posted by Soulskill on Friday January 7, 2011 @10:36AM from the one-does-not-simply-log-into-mordor dept.

Last June, Turbine made the decision to switch Lord of the Rings Online from a subscription-based business model to a free-to-play model supported by microtransactions. In a podcast interview with Ten Ton Hammer, Turbine executives revealed that the switch has gone well for the company, with game revenues roughly tripling. The active player base has also grown significantly in that time. Executive Producer Kate Paiz said, "This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."

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Re:Seriously old news by Mr_eX9 · 2011-01-07 11:56 · Score: 1, Troll

Um, that's why the headline and summary say "REVENUE" and not "PROFIT." There is a difference. Unless you are a troll who made an ignorant post on purpose, you should know what words mean before you accuse the whole article of being a fraud.