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Mail Service Costs Netflix 20x More Than Streaming
Jake writes "Netflix currently pays up to $1 per DVD mailed round trip, and the company mails about 2 million DVDs per day. By comparison, the company pays 5 cents to stream the same movie. In other words, the company pays 20 times more in postage per movie than it does in bandwidth. Doing some simple math, Netflix is spending some $700 million per year in physical disk postage. Rising content prices are offset by declining postage fees for the company, as more and more users choose the streaming-only option. Furthermore, subscriber revenues will continue to increase as Netflix increases the size of its streaming library."
I don't want to watch old movies or flops all the time.
Their streaming selection is ok for TV shows, but for movies it's fairly poor. This is no doubt directly due to the MPAA restricting what they can stream.
Yes, on a per-movie basis streaming is far cheaper but what's the difference in movies streamed per account versus movies rented via mail. I'd wager the average Netflix customer who doesn't stream consumes far fewer movies per month than the average streaming customer.
-- Adam McCormick
Content providers are at war with Netflix, and Netflix is differentiating Classes of Service depending on hardware used.
How I do I know? Same way you could know if you did the research. I have a Wii, a PS3 and Apple TV. Hook them up to a FastE hub, or a FastE switch that supports SPAN. Attach wireshark on a laptop.
Start the Netflix viewer on each device. Note that they each have different data centers that they reach out to. Always.
Traceroute to these IP addresses. Note that the Apple one in particular is congested at the last hop.
That is why the Netflix service sucks using the ATV2 unit.
So you have Netflix giving different hardware manufacturers different experiences - AND - you have bandwidth providers (mainly cable) trying to kill Netflix outright by rate shaping the traffic.
If I were Netflix, I wouldn't put those DVD burners on Ebay just yet...
First sale doctrine says they can do whatever they want with the DVDs once they buy them...
The post office is only struggling financially because of government mismanagement and involvement. The reality is that people don't mail stuff much any more, and as a result, having reliable mail service 6 out of 7 days of the week is economically not viable. However, even though the USPS is not taxpayer-funded (it's self-funded), and run as a separate business, they still have to get permission from Congress to make any big changes for some stupid reason.
The USPS has proposed cutting regular service to 5 or 4 days of the week. Most people wouldn't care: do you REALLY need to get that junk mail 6 days a week? (This wouldn't affect Express service, of course.) However, stupid Congress won't let them do it.
Cutting delivery service on Wednesdays alone would save them a ton of money and probably put them back into the black. People who really want service all 6 days can go buy a PO Box.
At any rate, I think Netflix's move to online distribution is going to dry up pretty soon, and they'll be forced to go back to mail service, because the US-based ISPs are all going to require Netflix to pay huge fees to stream movies, or else have their service blocked. The FCC is complicit in media consolidation and is opposed to network neutrality, so this is what we're going to see in the US very soon. The ISPs (esp. cable companies) have their own (shitty) movies-on-demand services, and they don't like the competition from Netflix.
Yeah, it turns out that the founders of the country had rather peculiar ideas about mail. They thought the easy and reliable access to periodicals (ie, information) was essential to the continuation of democracy in America. Their was a raging debate early on between the pragmatists, who felt that newspapers should get deeply discounted mailing rates, and the idealists, who argued that newspapers should be able to use the US mail service for free.
They also argued that mail service should go to everyone, not just urbanites, for much the same reasons. Those inconvenient postal rules are a legacy of this passionate advocacy for free information.
This is all mostly forgotten today, but I wish it wasn't. The illustrative points about the utility of free exchange of information in a democracy. The illustrative lessons for last-mile broadband and an open Internet are so obvious I don't have to mention them.
"However, being required to do it 6/7 days is not. I don't think that was even required back then."
If 6/7 days is too much for you did you know they used to deliver three or four times a day in some major cities?