Starbucks Gets Mobile Payment System
Ron writes "Starbucks has started accepting mobile payments. Customers can now use the Starbucks Card Mobile app on their iPhone, iPod touch, or BlackBerry at nearly 6,800 company-operated Starbucks stores in the US plus more than 1,000 outlets inside Target stores. To pay with their phone, app users simply select 'touch to pay' and hold up the barcode on the screen to the 2D scanner at the register. The app also lets users manage Starbucks accounts and find nearby stores. To start using your device as tender, you can download the app now for iOS and BlackBerry. An Android application is also said to be in the works, but the company has not yet given a release date, and there's no word yet on plans for a Windows Phone version."
Achievement unlocked: ability to be even more pretentious whilst in line at Starbucks
Shutting down free speech with violence isn't fighting fascism. It IS fascism!
Or is this an incredibly stupid idea? Nothing says "hack/steal my phone" like turning into a cash machine.
Seven puppies were harmed during the making of this post.
This sounds very similar to the boarding pass system being used at some airports. They send you a copy of a barcode which acts as your boarding pass. The only trouble I ever had was with a blackberry screen not being big enough for the scanner to pick it up. After I got a Droid, I preferred the digital pass to finding a printer every time I needed a boarding pass.
Likewise, this may be a nice way to manage one's coffee addiction. The only problem is that seeing all your past purchases might not be good for Starbucks. People may finally realize how much money they're spending.
I've been using my iPhone app to pay for my Starbucks purchases for a few months now in Florida (so this is hardly new). It has been in the Target stores for a while and in many (but not all) standalone Starbucks stores. It works quite well and I prefer it to using my Starbucks card. I always have my iPhone with me and it's more convenient to use it. Also, it's great because I can reload my card from the same app (which I have done while waiting in line). I'm not concerned about someone stealing my phone and retrieving anything. My phoen is password protected, I can easily wipe the phone if it is stolen and can contact Starbucks to report the lost / stolen cards so that transactions are blocked.
I had originally thought it to be a waste of time and pointless until I decided to try it out. It's actually quite nice.
This would be more interesting if it let you pre-enter your drink order in the app then when they scan it, it automatically prints out the drink label.
That way, those people that order incredibly complicated drinks don't need to yell over the sound of the barista frothing milk 2 feet from the register.
I even have a hard enough time getting them to hear my simple drink order "Tall coffee with room for cream. Ok Grande coffee, do you want room? No, I asked for a 'tall'! Sorry it's loud here, ok tall latte"
I order the same thing every time I go in, there could be a single button click on the app that says "repeat last order".
When you use cash it hurts (taken from Dave Ramsey). Using a credit card diminishes that 'hurt'. He talked of a study that when McDonalds put in credit cards the average sale went up by 47% (Source: http://www.daveramsey.com/article/the-truth-about-credit-card-debt/)
Waving or scanning your phone diminishes it even more.
This is more about getting you to spend more than it is about just providing a new way to pay.