Mozilla Proposes 'Do Not Track' HTTP Header

MozTrack writes "The emergence of data mining by third party advertisers has caused a national debate from privacy experts, lawmakers and browser supporters. Mozilla's Firefox, a popular browser company, has proposed a new feature that will prevent people's personal information from getting mined and sold for advertising. The feature would allow users to set a browser preference that will broadcast their desire to opt-out of third party, advertising-based tracking. It would do this via a 'Do Not Track' HTTP header with every click or page view in Firefox."

Comments

O RLY?

[DragonWriter]

Advertisers and tracking services will fight this to the bitter end.

Google, as well as other major online ad and tracking services, already support "Do Not Track" mechanisms with similar functionality.

Re:Great idea but not likely to happen

[jimicus]

Not to send what exactly? Were browsers to not send cookies by default, they'd break an awful lot of websites for the majority of their users. It's fairly fundamental to HTTP that it's not stateful between requests - cookies allow applications to work around that issue.